Accidental tweets are easy fodder for journalists.
Have you ever posted something you regret on your Facebook or Twitter? Maybe you posted an inside joke on someone’s wall that was supposed to be for their inbox. Or you tweeted a quote after a long night out that wasn’t as funny in the morning. Or — my personal favorite — you searched for someone on your Blackberry Facebook app, without realizing you posted his or her name as your status? Read the rest of this entry »
Ball’s in your court, Netflix.
I remember when you first came out. You sent me unlimited DVDs in the mail each month, three at a time. Then you offered cheaper plans with fewer DVDs. Then came streaming videos — for free! — to compete with Redbox, free online streaming websites like Hulu and Fancast, On Demand content that comes with cable, and other streaming video rental applications like Vudu and Blockbuster On Demand. Life was sweet. Read the rest of this entry »
Social Media and Recruitment
Social networking recruitment has become the “must do” sourcing activity across all of HR. Whether it’s using Facebook, Twitter, LinkedIn – the pressure to use these channels is greater now than ever. And without knowing it, recruiters and talent evaluators are falling into some significant legal traps. Read the rest of this entry »
Hospitals are using Social Media
Some hospitals are early adopters; others are still waiting on the sidelines. Some are high-tech, while others are high-touch. I’m not talking about whether or not a hospital has the latest robot or a brand personality, I’m talking about a social media presence. Read the rest of this entry »
The AB&C Twitter Team
The AB&C Twitter team recently went to the #deltweet event at Firestone, a quarterly (ideally) networking event for Delaware tweeters. Nine of our tweeters attended the event, one of whom attended virtually via tweets, following the team and the deltweet hashtag. We kept @ChrisMarts updated and entertained while he lay sick in bed. “Oh @ABCadvertising twitter team, I feel like I am there (#deltweet) reading all your tweets,” he replied. Sure, we wished he were there — “hey @ChrisMarts The tweet team will miss you at #deltweet” — but it was nice to be able to include him via the channel that brought us all together. Read the rest of this entry »
Learning the do's and don'ts of Twitter
I’m not going to lie. When I was asked to attend the 2010 TWTRCON Twitter for Business conference in NYC, I thought, “Seriously? A conference for Twitter?” I mean, how hard is it to string together 140 characters as an update? Why on earth is there a full conference on this stuff? What’s the big deal?
The answer is actually fairly simple: Twitter is a way to connect with people with whom you normally wouldn’t be able to connect. It’s a simultaneous content feed that allows tweeters to get new information and updates and read about what’s going on within their industry or social network. @MrShri says “Facebook is people you went to school with, Twitter is people you wished you went to school with.” It’s why so many people follow famous brands — because they can! And those brands better be on board. Read the rest of this entry »
Finding the right social media tool.
My husband is a carpenter, so he’s into tools. As a social media guru, so am I. Whenever we come up with a project, we immediately start thinking about what tools we have and what we may need to buy. We’ll scour yard sales, flea markets and the Internet to find just the right compound miter saw or three-phase plasma cutter — often to the detriment of the job itself.
Though perhaps not as exotic as a four-foot finger brake or Pittsburgh lock-seam hammer, the most exciting social media tool is video. Healthcare professionals are learning to take advantage of video along with everything else in their toolbox, as this online marketing blog explains. Surgeons have used Twitter, for example, to tweet out live procedures from the O.R. — the first being a surgery to remove a cancerous tumor from someone’s kidney. Universities such as Stanford are using video on Facebook for question-and-answer sessions between professors and students. Mainstream media is now plugging into social media for obvious reasons — mainly because they know their audiences are plugged in. Read the rest of this entry »
Is Twitter dead?
Every once in a while you’ll see an article asking “Is Twitter Dead?” even suggesting that if you’ve been avoiding Twitter as part of a “non-strategy,” it may be paying off!
The problem with that perspective is that Twitter is not a strategy. It’s not even a tactic. It’s a channel!
The strategy (and ultimately your goal) is usually specific to your organization so it’s hard to discuss. But we can identify a general growing audience: people who create and consume information, wherever and whenever, with increased frequency, increased brevity and often with groups of people (as opposed to one other person). Read the rest of this entry »
