Engage visitors in relevant conversation to bolster existing client relationships.
The top 35 banks on Facebook reach a mere 0.6% of their base, according to a study by Retail Bank International. “If you exclude the three top-performing banks, the average drops to one in every 525 customers – only 0.2% of their base.”
The numbers point to three interesting challenges financial institutions face in crafting their social media outreach. First, not everyone who “likes” your page is or will become a customer. Second, measuring your outreach effort is more complex than counting friends. Third, lenders are missing countless opportunities to engage valued audiences. Read the rest of this entry »
Accidental tweets are easy fodder for journalists.
Have you ever posted something you regret on your Facebook or Twitter? Maybe you posted an inside joke on someone’s wall that was supposed to be for their inbox. Or you tweeted a quote after a long night out that wasn’t as funny in the morning. Or — my personal favorite — you searched for someone on your Blackberry Facebook app, without realizing you posted his or her name as your status? Read the rest of this entry »
Ball’s in your court, Netflix.
I remember when you first came out. You sent me unlimited DVDs in the mail each month, three at a time. Then you offered cheaper plans with fewer DVDs. Then came streaming videos — for free! — to compete with Redbox, free online streaming websites like Hulu and Fancast, On Demand content that comes with cable, and other streaming video rental applications like Vudu and Blockbuster On Demand. Life was sweet. Read the rest of this entry »
Part 2: Facebook PR Strategies for a Small Budget
Kohl’s department store has more than 4.8 million Facebook “likes,” a following largely built during a 2010 campaign that let fans vote for which 20 schools should receive $500,000 each. The company gave away $10 million, but gained a groundswell of good feelings and a legion of new fans who now receive the company’s updates every day.
But take heart — you don’t need a multimillion-dollar budget to build a Facebook following. Read the rest of this entry »
Part 1: Your Facebook cheat sheet
Facebook. One out of every 13 people on earth is on it. More than half of all social media traffic in the United States comes from it. It’s no wonder that it has become a component of every good PR strategy.
But unlike traditional media outlets, with their long histories of best practices and protocols to follow, Facebook and other social media outlets change the rules often by the day. The whole process of setting up a page, recruiting fans and interacting with them — not to mention making the whole thing valuable for the client — is new territory for many PR professionals. Read the rest of this entry »
Social Media and Recruitment
Social networking recruitment has become the “must do” sourcing activity across all of HR. Whether it’s using Facebook, Twitter, LinkedIn – the pressure to use these channels is greater now than ever. And without knowing it, recruiters and talent evaluators are falling into some significant legal traps. Read the rest of this entry »
"Cyberspace Rules of the Road" PSA
OK, I’m not embarrassed to admit it. I enjoy watching Disney Channel’s Phineas and Ferb with my 7- and 10-year-old. There, I said it. I’m a grown woman and I still like watching cartoons. Read the rest of this entry »
Hospitals are using Social Media
Some hospitals are early adopters; others are still waiting on the sidelines. Some are high-tech, while others are high-touch. I’m not talking about whether or not a hospital has the latest robot or a brand personality, I’m talking about a social media presence. Read the rest of this entry »
Everyone "likes" a good deed
Barb and I spent an amazing weekend in New York last month. We saw a lot of shows, including one at Carnegie Hall. Later, while enjoying dinner across the street, we realized our camera had slipped out of Barb’s purse while we were watching the show. We called Carnegie Hall and they told us they’d keep an eye out for it. We called again the next morning, but no luck. So we told ourselves, eh, it was an old camera and we wanted a new one anyway. Read the rest of this entry »
The AB&C Twitter Team
The AB&C Twitter team recently went to the #deltweet event at Firestone, a quarterly (ideally) networking event for Delaware tweeters. Nine of our tweeters attended the event, one of whom attended virtually via tweets, following the team and the deltweet hashtag. We kept @ChrisMarts updated and entertained while he lay sick in bed. “Oh @ABCadvertising twitter team, I feel like I am there (#deltweet) reading all your tweets,” he replied. Sure, we wished he were there — “hey @ChrisMarts The tweet team will miss you at #deltweet” — but it was nice to be able to include him via the channel that brought us all together. Read the rest of this entry »
