Personalize your pitches, and give journalists what they need.
At the 2011 PRSSA National Conference in October, 1,200 students came together in Orlando, Florida, for a weekend full of learning about public relations, professionalism, social media, creative design and much more. In the midst of all of our sessions and events, one topic stood out above the rest — and no, it wasn’t about how to tweet or develop a Facebook strategy. It was about good ol’ fashioned media relations. Read the rest of this entry »
Differentiate, brand, and build trust were some key takeaways from the PRSSA National Conference.
Picture this. You’re standing in a room with a thousand aspiring young public relations professionals. On your left, there are students eagerly tweeting away. On your right, there are students impatiently waiting to hear from the keynote speaker of the day. You move from room to room to hear more amazing speakers educate you on any type of PR — nonprofit, agency, healthcare, global, etc. Top that off with some sessions on media training, social media and crisis communications, and you are officially in PR heaven. Read the rest of this entry »
"Perception is Reality" was this year's theme for the PRSSA National Conference.
You know that “aha!” moment? You’re brushing your teeth when a great new pitch idea suddenly pops into your brain, or luxuriating in a bubble bath when the perfect event is fully realized in your mind. Imagine how it would feel if these sparks of genius lasted two hours: complete euphoria. Mind-blowing. Life-changing. Welcome to the PRSSA National Conference 2011. Read the rest of this entry »
The UD chapter of the PRSSA has come a long way in the past two years.
If you had told me a year ago that I would have been presenting at the Public Relations Student Society of America (PRSSA) National Conference, I wouldn’t have believed you. Two years ago PRSSA was not what it is today. Frankly, it was a pretty ineffective organization, filled with inactive, uncommitted members. People knew so little about it that most students probably could not have guessed what “PRSSA” even stood for. Read the rest of this entry »
