October 4, 2016
September 12, 2016

Sunoco Race Fuels Launches New Website

WILMINGTON, Del. (September 12, 2016) — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, the site addresses customers’ most frequently asked questions.Read full post...

July 14, 2016

ab+c Creative Intelligence Enters Strategic Partnership with Global Learning & Diversity Partners

WILMINGTON, Del. (July 14, 2016) – ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, recently announced a new partnership with Global Learning and Diversity Partners, LLC (GLDP). A bilingual management consulting organization, the Wilmington, Delaware-based GLDP focuses on helping health systems, academic medical centers, government, education and large and small businesses build inclusive learning workplaces. ab+c chose to partner with GLDP based on the integrity of their work, depth of services and experience and measurable outcomes. GLDP’s focus on healthcare and educational-oriented industries also presented a natural fit for a significant portion of ab+c’s client base.
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March 22, 2016

Four Social Media Tactics for Public Relations Professionals

shutterstock_339403310How do you use social media in public relations? I’m not asking how you write a social media strategy for your clients, or how you adapt social messaging across different platforms, or how you’ve run a social contest, or how you’ve leveraged Periscope at an event. I’m asking if you, as a PR professional, are using these amazing tools to “PR your PR”—to gather research and information, and to develop relationships with and pitch journalists.Read full post...

December 21, 2015

David Michael & Co. Selects ab+c Creative Intelligence for Marketing Needs

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.Read full post...

Why Justin Bieber could work in PR

hollywoodAs a public relations professional working in the 21st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...

PR Pros with Hearts? No Way!

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The interview at 6abc that helped get the word out about the organization Preston’s March for Energy.

PR professionals have gotten a bad rap, stereotyped as cutthroat, competitive communicators who are constantly stressing out, skating around the truth and drinking excessive amounts of coffee (well, we do drink a lot of coffee). But despite the generalization, PR pros can actually do good. Did I say that loud enough? We can do good.

Recently, I was tasked with gaining media exposure for a pro bono account, Preston’s March for Energy, and its annual fundraiser. The organization was launched by the Buenaga family of Wilmington, Delaware, whose son, Preston, has disabilities that keep him from being able to ride a standard bicycle. A few years ago, a family friend started a Facebook campaign to raise money and donated a custom bike to Preston. After seeing the happiness it brought him, Read full post...

July 28, 2015

ab+c Public Relations Team Wins State, Then National Press Awards

Educating beach-goers in Dewey about protecting their skin.

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for ab+c Creative Intelligence. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the ab+c public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at ab+c know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

How the Message Specialists Can Help

shutterstock_131357477I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, “I didn’t realize you could help with that.”

Far too often, the marcom (marketing/communications) and public relations office is brought into a situation requiring communication to internal and external stakeholders late in the process. I have learned through experience that the more people understand what marcom professionals do, the better the outcome.Read full post...