December 6, 2016

For the Second Consecutive Year, ab+c Earns Five Recognitions in the Annual MarCom Awards

Wilmington-based agency shines during international creative competition, taking home two platinum awards and one gold award among others

2016-marcomlogoWILMINGTON, Del., December 6, 2016—ab+c (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. Read full post...

October 4, 2016
September 12, 2016

Sunoco Race Fuels launches new website

sunocoracefuelsab+c Creative Intelligence builds responsive, mobile-ready site to help drivers “Go Fast”

WILMINGTON, Del. — September 12, 2016 — Sunoco Race Fuels, the largest manufacturer of racing gasoline in the world, launched a new website, www.sunocoracefuels.com, to make it easier to find Sunoco Race Fuels and get the latest news about Team Sunoco. Developed by ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, the site addresses customers’ most frequently asked questions.Read full post...

July 14, 2016

ab+c Creative Intelligence enters new strategic partnership with Global Learning and Diversity Partners

ab+c takes steps to foster greater diversity, inclusion and equity for the benefit of clients and the community

Global Learning & Diversity Partners. Culturally aware. Culturally Intelligent.Wilmington, DE – July 14, 2016 – ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, recently announced a new partnership with Global Learning and Diversity Partners, LLC (GLDP). A bilingual management consulting organization, the Wilmington, Delaware-based GLDP focuses on helping health systems, academic medical centers, government, education and large and small businesses build inclusive learning workplaces. ab+c chose to partner with GLDP based on the integrity of their work, depth of services and experience and measurable outcomes. GLDP’s focus on healthcare and educational-oriented industries also presented a natural fit for a significant portion of ab+c’s client base.Read full post...

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March 22, 2016
March 8, 2016

Four Social Media Tactics for Public Relations Professionals

shutterstock_339403310How do you use social media in public relations? I’m not asking how you write a social media strategy for your clients, or how you adapt social messaging across different platforms, or how you’ve run a social contest, or how you’ve leveraged Periscope at an event. I’m asking if you, as a PR professional, are using these amazing tools to “PR your PR”—to gather research and information, and to develop relationships with and pitch journalists.Read full post...

January 8, 2016
December 21, 2015

David Michael & Co. Selects ab+c Creative Intelligence for Marketing Needs

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.Read full post...

Why the Biebs could work for our PR department

hollywoodAs a public relations professional working in the 21st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...