How digital solutions help healthcare organizations

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

We know you. You’re a hospital or a healthcare system looking to increase your brand awareness or service-line volumes in your noisy city. You’re one of many hospitals patients can choose from when they have an emergency, need a doctor or are looking for preventive programs. And you’ve probably noticed that when patients come in for appointments, they’ve done their research — they are informed.Read full post...

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Leave it to the experts.

“We haven’t killed anybody yet” or “Most people think we’re pretty good!”

“We haven’t killed anybody yet” or “Most people think we’re pretty good!”

Let’s say that you own a grocery store with several aisles of frozen food. Now let’s say that your freezer’s compressor — which works hard to keep your food frozen — breaks down. Maybe, just maybe, you’ll try to fix the compressor yourself. But more than likely you’ll need to call an electrician — an expert — to do the job and get you back in business. You consider him an expert because you found him by Googling “expert electrician.” And he shows you a license and certificate as proof of his training.Read full post...

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May 8, 2014

Philly Businesses Enter “Lightning in a Bottle” to Win Free Year of Marketing

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PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way to create new jobs, a service to benefit residents, or similar ideas, can enter at LightningInABottleAward.com.

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Agile marketing — latest fad or the future? — Part 2

Now that we’ve gone over some basics in Part 1, let’s look at how the Agile methodology can work in your agency.

T-Shaped People

Assemble your team of T-shaped people.

As with any project, your team members are your most important assets. Agile doesn’t call for the smartest, fastest or most specialized team members available. Instead, it works best with T-shaped people. I know what you’re thinking: Great, let’s add another piece of jargon to the mix! An uppercase T has two parts: the horizontal top bar and the vertical stem. The top bar represents a broad range of skills from left to right, and the stem represents the depth of knowledge in a specific skill. T-shaped people — those who specialize in a specific skill but have a broad range of knowledge across multiple disciplines — understand how all of the different skills work together to ensure the project is compatible across all specialties.Read full post...

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Agile marketing — latest fad or the future? — Part 1

Time to Adapt

Agile is pretty new in relation to other methodologies.

Agile marketing is a relatively new term being thrown around by marketers and project managers to help us adapt to the ever-changing landscape of marketing. In the late 1990s, software developers created agile methodology, which focuses on iterative and incremental goals when developing large programs, to help streamline the development process. Agile is pretty new in relation to other methodologies such as waterfall, which is what most project managers use on a daily basis.

OK, now that you have some background, let’s jump in with both feet. Read full post...

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Want more creativity from your ad agency?

Five observations on getting the most out of the people you depend on for breakthrough marketing communications, or what 10 years on the client side and 35 years on the agency side has taught me. Among other things.

Give your agency team regular “seats at the table.”

Give your agency team regular “seats at the table.”

  1. Creativity isn’t a commodity. And you won’t get it out of your agency team by saying, “This project is really important…” like you expect someone will hit F7 on his or her keyboard and good things will happen. Creativity is an art, and great art takes time. Give your agency team the time to give you their best.Read full post...
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Hot free sexy xxx content

Your best bet for hot free sexy xxx content.

Your best bet for hot free sexy xxx content.

Gotcha! I know why you’re here. Pervert. Let me be straight with you: There isn’t any hot free XXX content here. So if that was what you were looking for, the browser back button is located in the upper left-hand corner of this window.

Now that we’ve lost 90% of the visitors to this page, I can continue with my actual subject — crafting content for your website and why you should be upfront and real with your audience. Doing this will help you build trust, and trust is key.

I bet the people who came here for porn were pretty upset to be lied to. (I know I would be. But then again, my online exploits are between me and the NSA.)

“So,” you ponder, “being honest and building trust with my audience — how do I accomplish this?”

I’m glad you asked.Read full post...

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New emerging demographic: Post-Millennials

For years we’ve been studying Millennials. We know their mindset, values and technographics. We know where to find them online and offline. We know the best ways marketing can gain their brand loyalty and how to entice them to become advocates for our brands.

Except, most Millennials are now 18 to 34 years old. Millennials are aging, and so is the way we market to them. A new marketing demographic is emerging: Post-Millennials.

Take a look at these facts from The Beloit Mindset List of the Class of 2017:

  • Eminem and LL Cool J could show up at parents’ weekend.
  • As they started to crawl, so did the news across the bottom of the television screen.
  • Their parents have always bemoaned the passing of precocious little Calvin and sarcastic stuffy Hobbes.
  • As they slept safely in their cribs, the Oklahoma City bomber and the Unabomber were doing their deadly work.
  • Their parents’ car CD player is soooooo ancient and embarrassing.
  • Bill Maher has always been politically incorrect.

As Post-Millennials emerge as the next big demographic, so do the online platforms we can find them on. Here are a few to keep on your radar.Read full post...

FOMO vs. JOMO

People will complain about privacy even as they don their Google glasses and other wearable computers.

People will complain about privacy even as they don their Google glasses and other wearable computers.

It’s January, and everyone’s fancy turns to predicting the future. Okay, maybe not everyone’s, but that’s what you’ll hear a lot about this time of year. December is for looking backwards and January is the forward-looking month.

JWT, a division WPP Group (formerly known as J. Walter Thompson), always makes predictions about marketing communications in the new year.

This year, JWT writes that people have been motivated by what’s called FOMO (fear of missing out). And it has been one of the main drivers (besides convenience) in our adoption of communications technology. We have also given up a great deal of privacy in exchange for always being in the know. It’s not that we wanted to give it up; it was just part of the bargain. JWT thinks this is the year we the consumers will take some of our privacy back. It’s what tech blogger Anil Dash calls JOMO (joy of missing out).Read full post...

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