Working with an agency

How can a PR agency help you in your quest for the gold? How can they understand the constraints of hospital PR and the competitive, ego-rich environment you have to navigate every day? Read the rest of this entry »

Get noticed by the media

So whatever happened to Dr. McDreamy? The world’s news cameras are at your door and you can’t wait to show off the medical miracles happening in your hospital. Here’s where the level head comes in. Read the rest of this entry »

Make your healthcare story gold

You’re a hospital public relations professional and you want to get on the evening news. And you will — because you have Dr. McDreamy saving lives in your OR and Elmo visiting patients in your cancer ward. And yet, at the end of every news-crew-coordinating day, your executives demand a completely different level of recognition. Read the rest of this entry »