May 13, 2016

ab+c Creative Intelligence Wins Big at the 33rd Annual Healthcare Advertising Awards

33rdHMRAwardCertificate_HeaderCropTilt_500sqab+c Creative Intelligence, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, ab+c was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

July 28, 2015

Stamford Health System Selects ab+c Creative Intelligence as Agency of Record

StamfordHealth_LogoWilmington, DE—ab+c Creative Intelligence has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage ab+c’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

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July 16, 2015

ab+c Creative Intelligence Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

Jersey-Awards

Three of ab+c’s healthcare clients were among the winners.

Wilmington, DE—ab+c Creative Intelligence won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of ab+c’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.Read full post...

Four marketing topics physician recruiters should pay attention to

15 tips 2As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on.

Because your bottom line relies on the income physicians bring into your organization.

In ab+c’s 10 + years of helping physician recruiters, we’ve seen the challenges you face. And we’ve helped healthcare organizations find and bring in the physicians they need to keep the bottom line in the black.

But even if you can’t hire an agency just yet, we can still help with your recruitment strategy. Here are four areas you should focus on:Read full post...

March 26, 2015

Rush University Medical Center Taps ab+c Creative Intelligence for Recruitment Marketing

Rush has been part of the Chicago landscape longer than any other healthcare institution.

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

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March 18, 2015

ab+c Creative Intelligence Receives Video Honors

The DUI D-Word campaign from the Delaware Office of Highway Safety

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, ab+c won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” ab+c won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, ab+c and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

Does my hospital need a blog?

Healthcare Organizations should blog too

72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

  • 72% of Internet users look for health information online.
  • 77% of Internet users read blogs.
  • 81% of U.S. consumers trust advice and information from blogs.
  • Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

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January 27, 2015

Tara Moore of ab+c Creative Intelligence Earns Diversity Certification

Tara Moore receives her post graduate certification in Diversity Studies

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of ab+c Creative Intelligence has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

January 13, 2015

ab+c Creative Intelligence Wins Gold in Cardiovascular Advertising

The campaign resulted in 72 new appointments with MedStar Health physicians.

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—ab+c Creative Intelligence and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). ab+c’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

December 16, 2014

Client Services Team Adds Dayna Hawco

Dayna_HawcoDayna Hawco becomes the newest member of the ab+c client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

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