Facebook Globally Launches Emoji ‘Reactions’

facebook emotionFacebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

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The Future of Mobile Ads

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

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Facebook changes how marketers can promote posts.

Facebook surveyed users on promotional posts.

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

Facebook: no longer just for boys and girls

No longer just for boys and girls

No longer just for boys and girls

On February 13, social media giant Facebook took a courageous step forward by improving its gender identity feature. Previously it only offered “male” or “female” as a user’s choices. It now lists over 50 possibilities, along with pronouns the user can choose to let friends know how they would like to be referred to publicly. Facebook’s message is forward thinking and clear—it wants its users to know that it recognizes the large spectrum of gender identity. It also wants users to feel comfortable and included, no matter where they identify on that spectrum.

There were many reactions to this change, from positive to ambivalent to negative; but the LGBTQ community certainly has reason to celebrate. Surely there will be people for whom this change means nothing—but for the users this does impact, it could mean everything.Read full post...

Could no PR equal good PR?

I don't think you're ready for this.

I don’t think you’re ready for this.

Just when it seems as though the world could not be more obsessed with Beyoncé, the singer has found a way to prove us wrong. On December 13, Queen B shocked the world with the unexpected release of her self-titled “visual album.” When the 14-track, 17-video album suddenly dropped on iTunes at midnight, social media exploded. After dismissing my snooze alarm for the third time, I rolled over and grabbed my phone, only to find my Twitter feed flooded with news of the surprise album. When I turned on “Good Morning America,” the biggest story was, of course, Beyoncé. In the days to come, it seemed as though the entire world was captivated by her surprise.

It’s no secret Beyoncé and husband Jay-Z like to avoid the limelight, but the fact that she kept this album secret is shocking. As a public relations student (and Beyoncé lover), it makes me wonder: Did she want nothing to do with the PR strategies of releasing an album? Was the lack of PR actually a strategy in itself?Read full post...

Is “adult creep” making social media better for technology companies?

Unless you’ve been tucked away in an alternate dimension for the past decade or so, you know about social media. But are you aware of a social media phenomenon I’ve come to think of as adult creep?

Working adults are creeping into the more popular social media platforms.

Working adults are creeping into the more popular social media platforms.

Social media was originated and initially populated mostly by young people looking for a way to connect with each other, independent of distance and time. Lately, though, we working adults have started creeping into the more popular social media platforms at an increasing rate. And now that mom and dad may be peeking over their social-media shoulders, our younger counterparts are fleeing the established sites in droves, seeking a more congenial (read, less adult-populated) environment.

Adult creep has certainly increased the concentration of working adults plying social media sites. But does that mean business-to-business companies, particularly technology companies, can finally benefit from social media programs similar to the ones consumer-product marketers have found so enticing? Maybe. But tread carefully — it won’t be easy.Read full post...

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They’re talking about you — online.

If a potential customer reads a negative review, they're more forgiving if you’re a part of the conversation.

If a potential customer reads a negative review, they’re more forgiving if you’re a part of the conversation.

Your online presence is bigger than you think. It’s certainly bigger than your website. People are talking about your business all over the Internet — whether you like it or not.

Maybe you’ve never visited a review or social media site, but guess what? They’ve probably visited you. Someone stopped in for a bite, bought a new car or was simply in the neighborhood and voila! Your online listing was born. And yes, it can happen without your blessing.

We’re not talking about angry customers who had a bad experience and spend their time venting in a blog post that six people will read. We’re talking about reputable, heavily trafficked sites where people go to check in, read reviews and sometimes offer up a piece of their own mind.

So what, you ask? Well, you may be losing clients and sales without even knowing it. It’s pretty simple: Online reviews pack a punch. According to Inc.com, 89 percent of consumers trust online product and service reviews. Whether it’s spot-on or wildly out of whack, your online reputation may be a customer’s first touchpoint with your business.Read full post...

Why can’t I just hire an intern to run my social media campaign?

Think of social media as a piece of the brand engagement puzzle. To be effective, it needs to fit into a strategy aimed at the right audience.

Think of social media as a piece of the brand engagement puzzle. To be effective, it needs to fit into a strategy aimed at the right audience.

Well, you can — if you don’t mind it ending or taking on an entirely different tone when the next semester starts.

Social media has become the latest stepchild in the world of digital marketing campaigns. At least it has good company. When Quark and Pagemaker came out in the ’90s, everyone was an instant print designer. With the dot-com bubble, everyone’s nephew was a web developer. Digital cameras turned the world into professional photographers. Now, interns can manage social media campaigns. Why not? They spend their whole day on those sites anyway.

It’s easy to think of social communities as the realm of kids hanging out with their friends and boomers sharing cat videos. In reality, the social networks are one piece of what has become the omni-channel. Read full post...

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One logo’s revolutionary social media Impact

From a branding perspective, the HRC’s social media initiative linked to its logo speaks volumes about the importance of brand awareness — for any company.

From a branding perspective, the HRC’s social media initiative linked to its logo speaks volumes about the importance of brand awareness — for any company.

On Tuesday, March 26, social media experienced a huge surge from Facebook page owners across the globe. In reaction to the Supreme Court’s discussion of DOMA (The Defense of Marriage Act) and California’s Proposition 8, which recognizes only opposite-sex marriages, The Human Rights Campaign (HRC) asked its followers to change their Facebook profile pictures to a red equal sign, to signify love.

This simple request caused a massive spike in user profile picture changes, as an estimated 2.7 million Facebook users responded to the HRC’s appeal. (Did you, or any of your friends?) It amounted to a 120% increase in Facebook profile picture changes from the week before, with many people even developing their own creative version of the symbol. Read full post...

Facebook as a living, lasting memorial

This Facebook page of hers will last forever, and we’ll continue to share our thoughts of her by posting on it, making it a living memorial.

Since its inception, I have seen Facebook used in many ways: for self-expression, debating, celebration and, of course, connecting with friends and family. But I never imagined it as a way to remember a lost loved one or cope with death.

I have dealt with a lot of death in my life. I have lost many loved ones — including two sisters and my mom. It’s a very tough thing, and everyone deals with it in his or her own way. A little over a year ago, my cousin lost his daughter to cystic fibrosis. This is a chronic lung disease that is passed through families. Sadly, it severely shortens the life expectancy of the people who have it. The average lifespan of someone with CF is 37 years, but this figure has increased dramatically over the last few decades. My cousin’s daughter’s name was Christina. She made it to 27.

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