October 4, 2016
June 7, 2016

ab+c Creative Intelligence Receives 2016 Delaware Hispanic Award

2016-Delaware-Hispanic-Awards-whtab+c Creative Intelligence recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact ab+c’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware Hispanic Awards and Delaware Hispano magazine.Read full post...

May 3, 2016

Employee Spotlight: Craig Brown

Craig Brown takes over the agency Instagram tomorrow!

He’s our go-to guy for anything b2b or financial. After more than eight years here at ab+c we know we can actually go to him for anything.

Full-time account supervisor, part-time interior decorator (a title he earned after he helped coordinate our whole first floor renovation) and holder of our March Madness brackets—he’s Craig Brown and he’ll be taking over our Instagram tomorrow to walk you through a day in his life here at the agency.

Make sure to follow @abc_creative on IGRead full post...

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April 28, 2016

Award-winning campaign helps create awareness for obesity in Delaware.

Obesity Banner ads

 

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

January 26, 2016

Office of Highway Safety Winter Campaign

FB_Post_snowydrivingWinter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. ab+c works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

December 14, 2015

A is for Accountability, B is for Brilliance…

ab+c Creative Intelligence employee recognition winners

Latest employee recognition winners: Penny, Justin, Jonathan (calling in from our Philly office) and Cheryl

Each quarter we hand out recognition awards for accountability, brilliance, innovation and collaboration (get it? ab+c). Coworkers enter peers who have gone above and beyond to show one of these four attributes, and a committee chooses the winners. We announced our third-quarter winners this morning. Here’s a little inside scoop as to why they won.Read full post...

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PR Pros with Hearts? No Way!

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The interview at 6abc that helped get the word out about the organization Preston’s March for Energy.

PR professionals have gotten a bad rap, stereotyped as cutthroat, competitive communicators who are constantly stressing out, skating around the truth and drinking excessive amounts of coffee (well, we do drink a lot of coffee). But despite the generalization, PR pros can actually do good. Did I say that loud enough? We can do good.

Recently, I was tasked with gaining media exposure for a pro bono account, Preston’s March for Energy, and its annual fundraiser. The organization was launched by the Buenaga family of Wilmington, Delaware, whose son, Preston, has disabilities that keep him from being able to ride a standard bicycle. A few years ago, a family friend started a Facebook campaign to raise money and donated a custom bike to Preston. After seeing the happiness it brought him, Read full post...

October 22, 2015

Caity Smith joins Account Services Department

Caity-Smith

Caity Smith

We are excited to announce that Caity Smith has been hired full-time as an Account Project Coordinator. Caity joined ab+c as an intern in the Account Services department in June 2015 and quickly proved to be a valuable asset to the agency. She graduated in May 2015 from the University of Delaware, where she earned an honors degree in mass communication and advertising. Caity will work mostly with the healthcare team, providing support to the account supervisors. She also will work with some of the agency’s state clients on various campaigns.Read full post...

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Branding comes naturally.

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding that we have. And we are fortunate enough to work with many clients who have done exactly that.

Delaware Business Times wrote an article spotlighting Newark Natural Food’s recent brand makeover. (Side note: it’s fairly obvious that posing for pictures doesn’t come quite as naturally to us [or at least to me] as branding does.)Read full post...

July 28, 2015

ab+c Public Relations Team Wins State, Then National Press Awards

Educating beach-goers in Dewey about protecting their skin.

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for ab+c Creative Intelligence. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the ab+c public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at ab+c know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...