Dashboards can help drive marketing strategy.

Looking for an easy way to gauge your client’s driving forces? Ask what’s on his or her dashboard.

Dashboards are a businessperson’s CliffsNotes®, condensing tomes of information into readily digestible nuggets. Where do overall profits stand? Any new leads from the northeast territory? Is maternity patient volume up? Dashboards provide a snapshot of the key metrics your client needs to succeed.

Which brings us, as usual, to marketing strategy. Knowing what’s on a client’s dashboard enables you to customize a plan that speaks to his or her exact needs and goals. And that’s a plan you can get some serious mileage from.

Customer Relationships Management

A travel-related client of ours recently came to us looking for marketing vehicles which could energize its aging loyalty program member list and have trackable ROI. 0With the travel industry seeing hard times this change in direction is quite timely, with many companies transitioning from an awareness focus to a retention focus. Read the rest of this entry »