With such massive price tags, these commercials better deliver.
On February 5 NBC will broadcast the epic rematch between the Giants and Patriots. But maybe your team didn’t make it to the big game. Will you still watch Super Bowl XLVI? Of course you will. You’ll watch for the same reason about 54% of viewers do — the commercials.
On one night each year the titans of marketing and advertising attempt to wow us with about 50 minutes of the most expensive commercials on television. NBC has sold out all commercial airtime for the big game, reporting that the average cost this year for a 30-second spot is $3.5 million, with some time slots costing as much as $4 million. That’s a 16 to 25% hike from the $3 million average cost last year. With such massive price tags, these commercials better deliver. Read the rest of this entry »
Paul Pomeroy weighs in on a couple of car ads.
As a guy who works in advertising I often get asked by family, friends, acquaintances and perfect strangers to offer my opinion on current ads in the marketplace. I find this funny because, unlike most people, when I meet doctors, lawyers and auto mechanics, I don’t find a way to wedge questions related to lumps on my back, clauses in my will or an incessant knocking noise coming from under the hood of my car into the course of casual conversation. But whatever. Most advertising people are raving narcissistic know-it-alls who are more than happy to share their opinions on just about anything — especially good ads vs. sucky ads.
OK, that really just describes me. And that brings me to the point of this post. Read the rest of this entry »
Hospitals are using Social Media
Some hospitals are early adopters; others are still waiting on the sidelines. Some are high-tech, while others are high-touch. I’m not talking about whether or not a hospital has the latest robot or a brand personality, I’m talking about a social media presence. Read the rest of this entry »
MINI introduces new technology
Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested.
To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the engine, HVAC and central systems to life via three distinct personalities, Mission Control sets the stage for the future of motoring.” Read the rest of this entry »
A lesson in bad advertising.
Another car brand is on the chopping block. Ford has announced that it intends to discontinue the venerable Mercury brand. Mercury’s recent ad campaign—a bad one—didn't help the cause. My apologies to Jill Wagner...it really wasn’t your fault. Instead, a weak value proposition and bad execution did in the campaign.
You gotta put Mercury on your list? Their entire campaign was built around the premise of asking (almost begging) you to just consider their product in your selection set. Hardly instills confidence. That’s like a high school junior (let’s call him Paul P.) going up to a senior girl that he likes and saying, “Hey, this Friday when you’re thinking about guys that you’d like to spend some time with over the weekend, I hope you’ll consider giving me a call.” Two words: dead end. Trust me, I know.
Too bad, because Mercury has done it right before. Here Farrah shows the right way to do it. Better ad = better results. This Cougar XR-7 model went on to set sales records.
Environmentally friendly & really loud!
You may have seen the latest campaign promoting the new compostable bag from Sun Chips. I myself started a compost bin last year, which literally cut our landfill contributions in half — not to mention the effect it had on my new garden. As an avid tree hugger I applaud this effort by our Frito-Lay friends, but their new package needs a warning label.
The problem lies in the bag itself. It produces by far the highest level of ear-piercing decibels in the history of chip bags. Quite frankly this crinkly cacophony has to be completely screwing with Frito-Lay’s main target audience — the late-night snacker. And yeah, I’m one of ’em. And there’s a technique to late-night snacking — a very challenging technique. I mean, you’re already dealing with a chip — come on, even the word “chip” sounds loud and crunchy. And you’ve always had to deal with the crinkle of the bag. Some bags are worse than others, am I right? And when you’re down to just crumbs, you wind up cutting the top half off with a scissors, ’cause that’s a lot of bag to work through. Really, it’s a losing battle that’s just going to drive your wife crazy. Read the rest of this entry »
A paid search campaign for Southern Delaware Tourism
Below is the first in a series of case studies that we wanted to share with those of you who read our blog. We think it's a great opportunity to share examples of our work and capabilities. The case study below, for our client Southern Delaware Tourism, showcases our online media capabilities, specifically paid search campaigns. Read the rest of this entry »
Celebrating the holidays with silver and golds!
AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries.
Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster material and print brochure, and silver for magazine advertising. We also received a gold award for newspaper advertising created for Underwood Memorial Hospital, Woodbury, NJ, highlighting maternity care.
It’s always great to be recognized with our clients for our combined creative efforts. We’re happy to share this good news with you.
Twitter updates...brought to you by Saks Fifth Avenue and Microsoft.
As part of its legendary holiday display, Saks Fifth Avenue has partnered with Microsoft to put video screens, hooked up to computers, in its windows. The screens will display real-time tweets. When people use the #holidaywindows hash-tag on Twitter, their beaming tweets about Windows 7 (and their holiday wishes) will pop up in the Saks display. Hard-core Apple fans reportedly have tried to hijack the Twitter feed by writing anti-Microsoft tweets. But they aren’t getting through to the public. According to Microsoft, most negative tweets are being filtered out automatically. Plus, the company says, there’s a human backup.
Tweet now and see if you can reach New York’s holiday shoppers!
Getting creative with billboard design.
Yeah, yeah — we know all about Facebook, Twitter and all the other types of social media. But where does that leave traditional media? Where does that leave the billboard?
It’s hard not to feel bad for traditional media trying to keep up with all of the new technology. But you don’t have to worry about the billboard — some very creative people (not as creative as us) came up with some very clever ways to breathe new life into these oft-maligned road signs. In fact, they may be too eye-catching — it’s easy to imagine drivers so distracted by these works of marketing art that they sail off the overpass.
Check out 50 mind-bending billboards from 10Steps.SG for yourself — but keep your eyes on the road if you drive by them.
