August 28, 2015

HTML 5: Death to Flash

 

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by: Kathleen Doyle and Michael English

While we’ve heard rumblings in the industry about the demise of Flash for some time, it has become a reality only recently. Here’s a quick history of the rocky relationship between the Internet and Flash. Back in 2007, Apple chose not to allow a Flash player plugin on the iPhone, and in 2010, Steve Jobs called for Adobe to “kill Flash.” The writing was on the wall.Read full post...

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May 4, 2015

ab+c Creative Intelligence scores healthcare ad awards

Wilmington, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, ab+c was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at ab+c.Read full post...

April 20, 2015

Avoiding the Heroin Trap

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? ab+c teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

February 6, 2015
January 7, 2015

Jonathan Mathers Joins ab+c Philadelphia as Senior Art Director

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, ab+c Creative Intelligence’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

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Top 10 ways to stop scope creep!

You can prevent and adapt to scope creep with these five steps!

You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

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September 23, 2014

Abby Musial joins ab+c’s creative team

Abby is a recent grad of Tyler School of Art, Temple University, with a BFA in Graphic & Interactive Design (2014). Abby has joined the team to shake things up in the design and interactive world.

“Design is the perfect combination of communication and art that allows you to solve problems in a creative way. I have an odd range of interests, but I like to use them to connect with people, or even just to help spark some ideas. Whether it’s drawing, going to concerts, finding new places to eat, hanging outside or getting sucked into some history facts, I think it’s crucial to be present and to be able to connect real-life experiences back to graphic design,” says Abby.Read full post...

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Just the facts, ma’am

Sometimes when people ask me what I do, I say, “I order pens.”

That’s a simplification, but an accurate one. I manage the “outside” items ab+c buys for our clients: printing, billboards, displays, giveaways — that sort of thing.

Just-the-Facts-Maam

I’m that annoying person who insists on facts: when, where, how much, what color, what size.Read full post...

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June 12, 2014

Creative intelligence as it relates to the creative process

No matter how large or small the assignment, we harness the power of creative intelligence to ensure measurable results.

No matter how large or small the assignment, we harness the power of creative intelligence to ensure measurable results.

The creative process is constantly evolving. From the beginning of my career in the ’70s to today, it has kept up with — or kept ahead of — the ever-changing world we live in. But one aspect has proven to be steadfast over time: creative intelligence. It’s the most important part of the process.

When we apply creative intelligence to a marketing communication challenge, we start with research, strategy and planning. That has proven to be a solid foundation, and on it we build innovative and powerful ideas. We have an array of communication mediums that I couldn’t have imagined 40 years ago. Traditional print, TV and radio have made room for the web, social media and mobile. But the basics of successful communication haven’t changed. We use creative intelligence in everything we do, to identify, reach and engage our audiences. Read full post...

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