October 3, 2016
December 21, 2015

David Michael & Co. Selects ab+c Creative Intelligence for Marketing Needs

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.Read full post...

How B2B Marketers Can Create a Blog that Drives Leads

how b2b marketers can create a blog that drives leadsIf you’re a B2B company and aren’t blogging on the reg yet, what in the world are you waiting for? While your competitors are blogging to generate new leads, you’re going to become a victim of falling behind. But I get it – you’re busy – and in charge of everything from strategic planning, running the day to day, your social media, answering to the sales department and having to prove marketing’s ROI to the boss-man. But if a blog is done correctly, it can be a powerful lead-generating tool, SEO booster and all-over knockout way to prove your organization’s expertise and knowledge.Read full post...

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November 6, 2014
February 19, 2014

To-Jo Mushrooms chooses ab+c as its marketing agency

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected ab+c Creative Intelligence as its new marketing agency. Among other services, ab+c will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. ab+c and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.Read full post...

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LinkedIn apathy — a curable disease

When it comes to social media, LinkedIn often gets overlooked. Think about it like siblings from TV’s most famous sitcoms. I’ll go with shows from three eras — The Brady Bunch, The Fresh Prince of Bel-Air, and Modern Family. Facebook is the pretty and popular older sibling (Marcia Brady, Hilary Banks, or Haley Dunphy). Twitter is the younger, lovable cutie pie (Cindy, Ashley, or Luke). And then we have LinkedIn — the middle child (Jan, Carlton, or Alex) — not as flashy, not as fun, definitely more nerdy.

Jammin on LinkedIn

If your website is indeed awesome, LinkedIn is an outstanding conduit to drive prospects there.

On “the world’s largest professional network,” your profile might suffer from inattention — only getting updates when you’re gearing up for a job search. But this modus operandi is outdated and you need to shake it off. Long known as the least-social social network, LinkedIn is slowly improving its social skills. Status updates, endorsements (love ’em or hate ’em), and now Pulse (news curation) make interacting with your connections — and, more important, prospective clients — both easier and more essential.Read full post...

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Is “adult creep” making social media better for technology companies?

Unless you’ve been tucked away in an alternate dimension for the past decade or so, you know about social media. But are you aware of a social media phenomenon I’ve come to think of as adult creep?

Working adults are creeping into the more popular social media platforms.

Working adults are creeping into the more popular social media platforms.

Social media was originated and initially populated mostly by young people looking for a way to connect with each other, independent of distance and time. Lately, though, we working adults have started creeping into the more popular social media platforms at an increasing rate. And now that mom and dad may be peeking over their social-media shoulders, our younger counterparts are fleeing the established sites in droves, seeking a more congenial (read, less adult-populated) environment.

Adult creep has certainly increased the concentration of working adults plying social media sites. But does that mean business-to-business companies, particularly technology companies, can finally benefit from social media programs similar to the ones consumer-product marketers have found so enticing? Maybe. But tread carefully — it won’t be easy.Read full post...

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B2B goes digital

Business-to-business publishers have embraced the digital world. The trend among them is to put an exact copy of their print version online. The only change most of them make is to add hotlinks to their advertisers’ websites. While digital does not yet make up the majority of the total circulation of most magazines, we need to monitor this trend to see what impact it will have on advertisers.

Target Audience Delivery

I applaud those publishers who are just as concerned about verifying circulation of their digital versions as they are of their print publications. BPA, the traditional B2B circulation auditor, now offers digital circulation audits. Media planners now have access to data on target audience coverage and composition to help them make informed recommendations. Unfortunately, some publishers are still “claiming” circulations that are unrealistic, at best.

Another way that publishers are ensuring target audience delivery is through a subscription-only basis for online viewing. Readers are required to fill out a subscriber profile for the online version with the same requirements as for the print version.

Ad Size Units

When you view an online version on a regular monitor, it’s easy to browse and read. But not so when you’re using a smart phone or a tablet. You might judge a spread to have a lot of impact on a big-screen monitor. But when you have to scroll between the two pages on your handheld device, it loses legibility, visual appeal and message delivery.

Big-Screen Monitor

Big-Screen Monitor

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