Marketing Is Alive and Well

June 1 marks the 119th anniversary of Mark Twain’s well-known quote: “The report of my death was an exaggeration.”

It seems an appropriate time then to report that any rumor suggesting that marketing is dead (and branding is meaningless) is also an exaggeration. Last month, SSRS, a full-service market and survey research firm (www.ssrs.com), completed 1,000 interviews with adults ages 18+ across the United States. The SSRS Omnibus Survey uses a dual-frame model (RDD and cell) with 60 percent of the sample cell-phone respondents. Two of the survey questions suggested by ab+c Creative Intelligence were related to consumers’ current opinions of marketing and branding.Read full post...

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How to Make a Strong Marketing Plan for 2016

Have you updated your marketing plan lately?

Have you updated your marketing plan lately?

I’m here to say, it’s 2016 and marketing has changed. A lot. Marketing is no longer centered around your product, but your customer.

Now’s a good time to update your marketing plan (you have a marketing plan, right?). Make it your road map for this year’s marketing initiatives. Use it to set goals that you can check on from time to time—and say, “Oh, yeah, lookin’ good” or “Oh, sh*t, we’re totally off.” If you Google “marketing plan template,” you’ll find a standard outline consisting of about ten things you could include—like a SWOT analysis, USP and pricing strategies.Read full post...

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July 28, 2015

Stamford Health System Selects ab+c Creative Intelligence as Agency of Record

StamfordHealth_LogoWilmington, DE—ab+c Creative Intelligence has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage ab+c’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

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July 16, 2015

ab+c Creative Intelligence Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

Jersey-Awards

Three of ab+c’s healthcare clients were among the winners.

Wilmington, DE—ab+c Creative Intelligence won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of ab+c’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.Read full post...

No Mad Man

Celebrating ab+c's 40th anniversary at a Mad Men themed party.

Celebrating ab+c’s 40th anniversary at a Mad Men themed party.

Many have heard me talk about how lucky I was to “fall into” the advertising business. Not sure it was pure luck—my dad owned an advertising/PR shop for many years that was located, coincidentally, about two blocks from my office today.

My entry into this business was pretty much accidental. I had given notice at my other job and told the agency I had been working with as a client that I was “talking to some folks.” To this day, I swear I had no appointments lined up, but the agency said, “Well, would you talk to us?” Three meetings later, I was in the advertising/PR world!Read full post...

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4 Steps to Analyzing a Media Vendor

Four ways to see if a media vendor and their services are right for your campaign.

Four ways to see if a media vendor and their services are right for your campaign.

When I first started as a media intern here at ab+c, one of my most frequent tasks was analyzing different media vendors for plans. This included vendors servicing print and digital magazines, websites, outdoor media ventures, out of home media, social media vendors — you name it. I would research and analyze different organizations to determine whether they’re the right vendor to accomplish our clients’ goals and reach the target audience for media plans.Read full post...

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February 6, 2015
January 29, 2015
January 13, 2015

ab+c Creative Intelligence Wins Gold in Cardiovascular Advertising

The campaign resulted in 72 new appointments with MedStar Health physicians.

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—ab+c Creative Intelligence and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). ab+c’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...