This was not another typical internship.

Nine different brands of chips, four types of M&Ms, six different kinds of granola bars, a few bottles of wine and an unlimited supple of coffee. A college kid’s kitchen? No — the kitchen at AB&C.

The grocery bill for AB&C has to be outrageous. The kitchen is stocked with a ridiculous supply of snacks, fueling the creative and business drive of nearly 70 people who seem unable to let go of their college days. That would explain the chalkboard wall, a Rock ’Em Sock ’Em Robots game, a skateboard and overlarge magnetic letters in the second floor meeting room. It’s not the décor a new intern might expect.

Part 3: The Leader of the Facebook Pack

The first three posts in my Facebook news feed this morning were:

• A video of my neighbor’s new puppy (cute!)
• A picture of the beach in Greece where my best friend is vacationing (jealous!)
• A rant on the morning commute from a high school classmate (unintentionally hilarious!)

On the surface, these posts have nothing in common. So how did Facebook decide they should be in my “top news” feed? In a word: EdgeRank.

Part 2: Facebook PR Strategies for a Small Budget

Kohl’s department store has more than 4.8 million Facebook “likes,” a following largely built during a 2010 campaign that let fans vote for which 20 schools should receive $500,000 each. The company gave away $10 million, but gained a groundswell of good feelings and a legion of new fans who now receive the company’s updates every day.

But take heart — you don’t need a multimillion-dollar budget to build a Facebook following.

Casey Anthony at trial

The verdict is in. Casey Anthony, the Florida woman who was on trial for the murder of her daughter Caylee in 2008, cries in the courtroom as the jury forewoman reads, “In the matter of first-degree murder, we the jury find the defendant not guilty.” There are more than a million onlookers on CNN.com as Anthony walks away from the death penalty and into the arms of freedom. She’s acquitted of all major charges: murder, aggravated manslaughter and aggravated child abuse. Charged with only four counts of delivering false information to law enforcement officials, Anthony is sentenced to four years in prison. But having served three years already, she won’t be doing much hard time.

Part 1: Your Facebook cheat sheet

Facebook. One out of every 13 people on earth is on it. More than half of all social media traffic in the United States comes from it. It’s no wonder that it has become a component of every good PR strategy.

But unlike traditional media outlets, with their long histories of best practices and protocols to follow, Facebook and other social media outlets change the rules often by the day. The whole process of setting up a page, recruiting fans and interacting with them — not to mention making the whole thing valuable for the client — is new territory for many PR professionals.

The agency world

After more than a decade as a marketer for major health systems, I crossed over to the dark side: the agency world. The world where you live and die by your client’s needs and deadlines. Where you stress over timesheets and sales reports. Where you become — gasp — a “salesperson.”

Can Ke$ha tone it down for the Delaware State Fair?

I think Ke$ha’s pretty hot. And if my wife were to approve of it, I’m pretty sure Ke$ha and I would make a smokin’ couple. We’re both party-hearty rockers with a penchant for strong profanity. And we both brush our teeth nightly with top-shelf spirits (make mine Tanqueray 10 over Ke$ha’s Jack Daniels preference, though). Link that up with our regular late-night booze-fests, avant garde couture and devil-may-care approach to life, and you’ve got a match made in heaven.

Planning is key to event success.

Not for jingle bells, but for events — royal weddings, grand openings, fundraisers and community fairs. Whether you’re hosting a small group of friends or the entire town, planning is key to event success.

Here are some tips to get you started:

Are you feeding both brains adequately?

What makes someone choose to work in life sciences marketing? Maybe it’s a case of feeding the two brains we’re blessed with — our left and right brains. Almost 30 years ago, I read Robert Ornstein’s The Psychology of Consciousness. Ever since, I’ve been fascinated by how we can approach the world on different planes, from different perspectives — due to the differences in our “two” brains. So how does this relate to life sciences marketing? With apologies to Dr. Ornstein, I will use his framework to explain our own.

Hoover supports the soaps.

Genius marketing or genuine sympathy? Soap operas took their name from the cleaning products being advertised during commercial breaks. So it’s only fitting that Hoover take advantage of the opportunity to engage with one of the most loyal fan bases in television.