Philly Ad Firm AB&C Shares the “Spoils” of Super Bowl Wager with Boston-Based Small Army in The Philadelphia Inquirer
Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.”
PHILADELPHIA, PA (February 9, 2018)—They say, “to the victor go the spoils.” But one Super Bowl bet victor, Philadelphia’s Aloysius Butler & Clark (AB&C), looks forward to sharing those benefits with the entire Delaware Valley community by running a dynamic ad in the February 9 edition of the Philadelphia Inquirer. The ad—which celebrates the Eagles victory and Philly pride—is the outcome of a Super Bowl bet the Philly agency made with the Boston-based agency, Small Army. As the winning Super Bowl city, AB&C earned the right to create the full-page black-and-white ad which is being paid for by Small Army. In the ad, AB&C embraced the Eagle’s ability to silence “non-believers” with what very well may be the first and only depiction of the iconic William Penn statue in full underdog mode.