May 3, 2017

David Brond Elected to New Castle County Chamber of Commerce Board of Directors

WILMINGTON, Del. (May 16, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, is pleased to announce that the New Castle County Chamber of Commerce has elected David Brond, AB&C’s Vice President and Director of Account Services, for its Board of Directors, effective January 1, 2017 through December 31, 2019. A resident of Middletown, Delaware, Brond also serves on the boards of the Del-Mar-Va Council Boy Scouts of America and Teach for America-Delaware.

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April 10, 2017

Maria Antonelli Joins AB&C as Account Services Division Director

WILMINGTON, Del. (April 10, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, today announced that Maria Antonelli has joined the agency as a Division Director in Account Services.

In this role, Antonelli’s primary focus will be working to grow and develop the agency’s B2B and B2C account portfolio. In addition, Antonelli will provide mentorship to the AB&C account services team, as well as build external relationships on behalf of the agency.Read full post...

Media Training—3 Tips for a Great Interview

If you’re Skyping into a live TV interview from your home office, make sure you lock the door! Robert Kelly, a professor of political science at South Korea’s Pusan National University, learned this lesson the hard way after his two children stole the spotlight during his March 2017 BBC interview.

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March 17, 2017

UX Designer

We are looking for a self-motivated and all-around kick-ass UX designer to join our growing digital team. The UX designer creates unique user experiences using research, analytics and personas as inspiration. Our UX designer needs to demonstrate strong creative, technical and problem-solving skills to complement his or her experience. The UX designer role will focus on content hierarchy, visual design, information architecture and user research, as well as creating branded experiences for our clients.
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March 8, 2017

Back-End Developer

Aloysius Butler & Clark is looking for a Back-End Developer to join our talented and award-winning digital creative team. As part of our growing digital department, the Back-End Developer will collaborate with our designers and front-end developers to manage and deliver best-in-class user experiences for our clients. The Back-End Developer will also assist in development, quality assurance and delivery. If you’re the type of person who loves blending form with function, let’s talk.
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Mindful Approach to Marketing

What Is Mindfulness?

The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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February 22, 2017

Key Takeaways for Women in Advertising

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.

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Podcasts—Back and Bigger Than Ever

Let’s pretend it’s 2010. Your friend asks, “Have you been listening to this podcast?” Everyone stares blankly at said individual because they’re thinking podcasts are those weird audio recordings that loners produce in their parents’ basement when they’re not crushing the high score in DDR at the local arcade.

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February 7, 2017