How to Use Customer Testimonials to Improve Your B2B Marketing

Nobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger expense. It’s also a highly vetted decision, and not often an impulsive one. Specifiers, designers, engineers and choosy purchasing agents rarely rush to buy your product or service immediately after seeing an ad, direct mail or email.

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December 6, 2017

The Art of an Adequate Thank-You

The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.

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November 29, 2017

Sr. Project Manager

Wanted: Professional juggler/cat herder. We need someone who’s skilled at managing the myriad details of creative, interactive and digital projects—from kickoff to delivery. This entails juggling day-to-day work, defining priorities and resources, tracking budgets and schedules, identifying risks, and resolving conflicts. Read full post...

Secrets of Successful Networking

As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.

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November 16, 2017

Digital Media Buyer

AB&C is looking for a Digital Media Buyer to join our expanding media team. You will develop and execute innovative online and offline marketing campaigns that include SEM, display, retargeting, paid social, email, lead-gen, direct and more. Read full post...

November 15, 2017

Need to Innovate? Diversify.

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations that understand and address the unique perspectives held by their entire patient and employee population can gain significant ground.

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