20
May 2015

ab+c Brings Home Five Aster Awards

ab+c Creative Intelligence is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising, according to the award’s website.

Winning creative included two websites that won silver — the American Nurses Association site, promoting its quality improvement indicator tracking system, and the Delaware Department of Public Health (DDPH) site, promoting protecting your skin from the sun. The skin-saving campaign — “Save Yourself” — also took home a gold award for the print and digital creative pieces.Read full post...

18
March 2015

ab+c Creative Intelligence Receives Video Honors

The DUI D-Word campaign from the Delaware Office of Highway Safety

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, ab+c won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” ab+c won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, ab+c and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

27
January 2015

Tara Moore of ab+c Creative Intelligence Earns Diversity Certification

Tara Moore receives her post graduate certification in Diversity Studies

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of ab+c Creative Intelligence has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

20
January 2015

ab+c Creative Intelligence to Perform Brand Audit for The Healey Education Foundation

WILMINGTON, DE—ab+c Creative Intelligence and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.Read full post...

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13
January 2015

ab+c Creative Intelligence Wins Gold in Cardiovascular Advertising

The campaign resulted in 72 new appointments with MedStar Health physicians.

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—ab+c Creative Intelligence and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). ab+c’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

10
December 2014

Recruitment Marketing Team at ab+c Creative Intelligence Tallies Three New Clients

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — ab+c Creative Intelligence, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of ab+c’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

06
November 2014
04
November 2014

VCU Chooses ab+c Creative Intelligence for Physician Recruitment Initiative

ab+c will conduct an employment branding discovery initiative for VCU.

ab+c will conduct an employment branding discovery initiative for VCU.

BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named ab+c Creative Intelligence, a full-service marketing communications agency, as its physician recruitment partner. ab+c will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior strategist Shawn Kessler leads the ab+c physician recruitment team.Read full post...

08
October 2014

ab+c Creative Intelligence Named Agency-of-Record for Multiple Sclerosis Association of America

MSAA-Logo

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — ab+c Creative Intelligence was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

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09
September 2014

Newark Natural Foods Names ab+c Creative Intelligence as Agency of Record

ab+c and Newark Natural Foods discuss the store's rebranding.

ab+c and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked ab+c to undertake its rebranding effort.Read full post...

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