20
June 2014

Philly Bread Wins ab+c’s Lightning in a Bottle Competition

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of ab+c Creative Intelligence, a full-service marketing communications agency.

Philly Bread, located on North 5th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from ab+c as a result of the competition.Read full post...

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18
June 2014

ab+c Creative Intelligence Earns Four Web Health Awards

Web Health Awards

Web Health Awards

PHILADELPHIA, PA — ab+c, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16th annual Web Health Awards. ab+c’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both earned silver awards. Finally, bronze was awarded for the agency’s own website, MissingPhysician.com, which enables health systems and hospitals to calculate revenue lost through unfilled physician positions.

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03
June 2014

Dr. Jack Varsalona to Receive Inaugural Rev. Roberto Appreciation Award

Rev. Nicholas Waseline (left) and Rev. Roberto Balducelli (right)

Rev. Nicholas Waseline (left) and Rev. Roberto Balducelli (right)

WILMINGTON, DE—In honor of the legendary Rev. Roberto Balducelli, the 2014 St. Anthony’s Italian Festival Cultural Committee will honor Dr. Jack Varsalona with the Rev. Roberto Appreciation Award. Father Roberto, a beloved figure in the Wilmington community for more than half a century, died last year on the eve of his 100th birthday. St. Anthony’s created this award, named in his honor, to recognize local leaders in the Italian-American community who promote the Italian culture. The Wilmington parish will present the inaugural award to Dr. Varsalona—the president of Wilmington University—at the Italian Festival’s Gala Concert, which will be held at 3 p.m. on Sunday, June 8, at St. Anthony’s on 9th and Scott in Wilmington.Read full post...

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08
May 2014

Philly Businesses Enter “Lightning in a Bottle” to Win Free Year of Marketing

Deadline_extended_LIAB

 

PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way to create new jobs, a service to benefit residents, or similar ideas, can enter at LightningInABottleAward.com.

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23
April 2014

ab+c Creative Intelligence Achieves Google Partner Status

WILMINGTON, DE — ab+c Creative Intelligence, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business.

Google Partner Badge

Google Partner Badge

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01
April 2014

ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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27
March 2014

Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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04
March 2014

ab+c Creative Intelligence wins seven Telly Awards

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver and one bronze with Delaware Division of Public Health; one silver for its Choose Health Delaware campaign; and two bronzes with MedStar Health — the largest healthcare provider in the Maryland/D.C. region.Read full post...

19
February 2014

To-Jo Mushrooms chooses ab+c as its marketing agency

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected ab+c Creative Intelligence as its new marketing agency. Among other services, ab+c will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. ab+c and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.Read full post...

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07
January 2014

ab+c Creative Intelligence takes home three JASPER Awards

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, won three times at the JASPERs, taking home awards in traditional and digital advertising. The agency’s banner ad for AtlantiCare’s Urgent Care Center won silver in Digital/Interactive Media: Consumer Digital Ad or Digital Campaign. ab+c and AtlantiCare also won silver in the Print Material: Magazine category. And in the Advertising: Billboards & Signs category, the agency’s “Stellar Checking” billboards for Susquehanna Bank won silver.

“AtlantiCare and Susquehanna Bank are both outstanding clients to work with,” says John Hawkins, president and CEO at ab+c. “When the relationship between agency and client is strong, the creative really benefits. These award-winning pieces are proof.”Read full post...

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