ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

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Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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ab+c Creative Intelligence wins seven Telly Awards

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver and one bronze with Delaware Division of Public Health; one silver for its Choose Health Delaware campaign; and two bronzes with MedStar Health — the largest healthcare provider in the Maryland/D.C. region.Read full post...

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To-Jo Mushrooms chooses ab+c as its marketing agency

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected ab+c Creative Intelligence as its new marketing agency. Among other services, ab+c will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. ab+c and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.

“Produce is a new industry for us, but we felt To-Jo Mushrooms was the perfect client to dive in with,” says Paul Pomeroy, managing partner at ab+c. “To-Jo wanted an agency that wasn’t industry-focused, and they recognized our ability as strategic thinkers and business-to-business marketers.”Read full post...

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ab+c Creative Intelligence takes home three JASPER Awards

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, won three times at the JASPERs, taking home awards in traditional and digital advertising. The agency’s banner ad for AtlantiCare’s Urgent Care Center won silver in Digital/Interactive Media: Consumer Digital Ad or Digital Campaign. ab+c and AtlantiCare also won silver in the Print Material: Magazine category. And in the Advertising: Billboards & Signs category, the agency’s “Stellar Checking” billboards for Susquehanna Bank won silver.

“AtlantiCare and Susquehanna Bank are both outstanding clients to work with,” says John Hawkins, president and CEO at ab+c. “When the relationship between agency and client is strong, the creative really benefits. These award-winning pieces are proof.”Read full post...

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ab+c Creative Intelligence partners with Alaska’s Southcentral Foundation for physician recruitment program

ANCHORAGE, AK — ab+c Creative Intelligence has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, ab+c not only reduces time-to-fill for hospitals’ physician vacancies, but also ensures candidates fit the organizations.

“SCF expands the reach of ab+c Creative Intelligence beyond ‘the lower 48,’” says John Hawkins, president and CEO. “The location presents both limitations and intrigue. More so than any client that we represent, SCF demands that we focus on understanding a native culture.”Read full post...

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Klein USA and ab+c team up to win Architectural Record Excellence in Advertising award

Philadelphia, PA — ab+c, a full-service marketing communications agency, and its client Klein USA were named winners in the online ad category at the Architectural Record 2013 Excellence in Advertising Awards. The winning banner ad was a collaboration of ab+c’s Lou Brandsdorfer (Creative Director), Bruce Waters (Associate Creative Director) and Paul Stecca (Creative Director).

“Architectural Record is the leading print and online media vehicle for construction and architecture,” says John Hawkins, president and CEO of ab+c. “We’re thrilled to receive such prestigious industry recognition for Klein, a world leader in high-quality interior sliding door systems.”Read full post...

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American Nurses Association selects ab+c Creative Intelligence as marketing and PR partner

Wilmington, DE — After a nationwide search, the American Nurses Association (ANA) has selected ab+c as its marketing and public relations partner. Currently, the agency is promoting the association’s National Database of Nursing Quality Indicators (NDNQI®), used by hospitals to track quality improvement solutions. ab+c is also developing public relations and marketing tactics to support membership-building projects, including a large-scale program, which launches at the end of the summer.

“ab+c is extremely proud to work with ANA, one of the premier associations in healthcare,” says John Hawkins, president and CEO of ab+c. “Pooling the agency’s experience in healthcare and B2B, we will help communicate about hospital quality standards for nursing and the value of ANA membership.”Read full post...

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ab+c Creative Intelligence adds Web Health awards to its 2013 collection

WILMINGTON, DE — On the heels of major wins at the Aster Awards and the Healthcare Marketing Report Health Advertising Awards, ab+c scored well again at the Winter/Spring 2013 Web Health Awards. The marketing communications agency won silver and bronze for two physician recruitment portals — the silver with Baystate Health of Springfield, MA, and the bronze with Tufts Medical Center Physicians Organization of Boston, MA.

“To attract the best physician candidates, it’s critical to stay ahead of the pack,” says Shawn Kessler, senior strategist at ab+c. “Great physicians want to work where they have a voice, where they can use the most advanced technologies, and where they can collaborate. For health systems that possess these intangibles, these physician recruitment portals help them to stand apart.”Read full post...

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St. Anthony’s finishes off eight-day Italian celebration

Mike, Paula, Jackie and Jason of Rehoboth Beach, DE enjoy Sunday's Festa Patronale.

Mike, Paula, Jackie and Jason of Rehoboth Beach, DE enjoy Sunday’s Festa Patronale.

Wilmington, DE – The St. Anthony’s Italian Festival wrapped up a damp, but extremely successful week on Sunday. Despite losing two nights to inclement weather, the festival drew more than 70,000 attendees, including near record-setting nights on Wednesday and Friday. This year marked the 39th annual “modern” festival and 90th traditional summer celebration at the Wilmington parish. In honor of Father Roberto Balducelli, the Festival Committee chose Emilia-Romagna, the home region of St. Anthony’s legendary priest, as the 2013 theme.

“This year had extra meaning as our beloved Father Robert celebrates his 100th birthday,” says Anthony Albence, member of the Festival Committee. “Despite all the rain, our volunteers, our sponsors and the Wilmington Police Department were all tremendous. They are the reason the Festival continues to grow in popularity. This week represented the chief fundraising effort for our grade school, so hats off to our patrons.”Read full post...

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