ab+c Creative Intelligence Achieves Google Partner Status

WILMINGTON, DE — ab+c Creative Intelligence, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business.

Google Partner Badge

Google Partner Badge

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ab+c Creative Intelligence healthcare PR case studies

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Senior Emergency Department and End-of-Life

ab+c developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media tours and proactive outreach. ABC-healthcarePR-blog-stjoesRead full post...

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ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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Driving down highway traffic deaths

Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. ab+c and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase the rate of seat belt use to an all-time high of 92% —one of the highest percentages of usage in the nation. Preliminary reports also show that 36% of the 99 traffic deaths in 2013 were alcohol-related. This percentage decreased dramatically from 2012 when 60 (or 52%) of the 116 motorist fatalities were alcohol-related.Read full post...

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Investing in financial brain power

Ed Ianniab+c welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He holds his juris doctor from the University of Virginia School of Law, bachelor’s and master’s degrees from Oxford University, and a bachelor’s degree from Princeton University.Read full post...

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ab+c Creative Intelligence wins seven Telly Awards

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, and four of its clients won a combined seven awards at the 35th annual Telly Awards. With silver as the highest award given, the agency took home seven total awards: one silver and one bronze with Delaware Office of Highway Safety; one silver and one bronze with Delaware Division of Public Health; one silver for its Choose Health Delaware campaign; and two bronzes with MedStar Health — the largest healthcare provider in the Maryland/D.C. region.Read full post...

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To-Jo Mushrooms chooses ab+c as its marketing agency

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

Craig Brown, Account Supervisor (left); Paul Pomeroy, Managing Partner (center); and Steve Yarrow, Senior Director (right) visit To-Jo Mushrooms in Avondale.

WILMINGTON, DE — Following a national search, To-Jo Mushrooms selected ab+c Creative Intelligence as its new marketing agency. Among other services, ab+c will perform brand positioning, website redesign, retail customer engagement and public relations for the Avondale-based mushroom grower. ab+c and its business-to-business marketing team won the account despite being the only contending agency outside of the produce category.

“Produce is a new industry for us, but we felt To-Jo Mushrooms was the perfect client to dive in with,” says Paul Pomeroy, managing partner at ab+c. “To-Jo wanted an agency that wasn’t industry-focused, and they recognized our ability as strategic thinkers and business-to-business marketers.”Read full post...

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Doing a knock-out job online

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StarRosesAndPlants.com

Star® Roses & Plants gained fame by introducing the world to the best-selling Knock Out® Family of Roses and Drift® Roses. The company asked ab+c for help engaging customers and other consumers online with relevant content throughout the growing season. This year’s successes included drawing more than 12,000 visitors to the brand’s blog and increasing Facebooklikes by 315%. Working together with Star Roses, we helped launch @PlantAStar and Pinterest.

 

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Buckling down on buckling up

Click it or ticket outdoor print ad

Click it or ticket outdoor print ad

The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by ab+c has helped move the state closer to its goal of having everyone in every vehicle — motorists and passengers alike — wear seat belts. Campaign messages were featured on TV, radio, billboards, online, and as part of live events.

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