WILMINGTON, DE – ab+c, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30^th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says ab+c president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, ab+c received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.Read full post...

WILMINGTON, DE — AtlantiCare, a New Jersey healthcare organization, has named ab+c as its new agency of record. The full-service marketing communications agency will handle recruitment, branding, marketing and search engine optimization for AtlantiCare Regional Health Services and AtlantiCare Health Solutions.

“AtlantiCare is truly on the forefront of healthcare delivery and engagement,” says ab+c president and CEO John Hawkins. “We’re very excited to be working with them to raise awareness of their services and the importance of wellness.”

AtlantiCare is an integrated system of services designed to help people achieve optimal health. It does so by focusing on customer needs and expectations to provide accessible, comprehensive services of superior quality and value. AtlantiCare comprises AtlantiCare Regional Health Services, including AtlantiCare Regional Medical Center with three locations, ambulatory services and AtlantiCare Physician Group; the AtlantiCare Foundation; and AtlantiCare Health Solutions, an accountable care organization.

ab+c is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

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WILMINGTON, DE — Eos Medical Group has chosen ab+c, a full-service marketing communications agency, for its 2013 employment branding campaign. Founded as Pegasus Emergency Medicine, the group underwent a name change in January 2013. The campaign will help Eos gain a better understanding of its employment brand and unique employment value proposition.

“Eos brings the absolute best emergency physicians into its communities,” says John Hawkins, president & CEO of ab+c. “Working with Gina Truhe and her team, we will uncover how the Eos brand resonates with these top-tier candidates.”Read full post...

Wilmington, DE — Good Shepherd Penn Partners has selected ab+c, a full-service marketing communications agency, to develop a brand identity and brand strategy for its Philadelphia-area post-acute hospitals and outpatient therapy centers.

Good Shepherd Penn Partners is a joint venture of Allentown, PA-based Good Shepherd Rehabilitation Network and Penn Medicine. The strategic communications effort will identify the differentiating characteristics of the organization both internally and externally, gauge general market awareness and develop a brand platform to be used in the creation of marketing messaging and communications.Read full post...

The Independence School’s new logo and theme line

The Independence School (TIS) is an independent school located in Pike Creek, Delaware, that welcomes students from age 3 through the 8th grade. Looking to keep enrollment strong during a time of economic challenge, with a reduced population of age-appropriate candidates and competition from other independent and public schools, the TIS staff identified the need to review their brand and rediscover what differentiates them.Read full post...

Wilmington, DE – ab+c, a full-service marketing communications firm, took home gold and silver at the 2013 ADDY Awards in Philadelphia. With more than 600 of the region’s top creative professionals on hand, the agency won gold in the public service “non-traditional advertising” category for its My7Minutes unicorn t-shirt. My7Minutes is a youth tobacco prevention campaign conducted for the Delaware Department of Public Health. In the category “fractional page newspaper advertising in color,” the agency hoisted a silver ADDY for its MedStar Good Samaritan Hospital Gilligan colonoscopy print ad.Read full post...

Held annually before St. Patrick’s Day, the breakfast has raised nearly $2,000,000 for St. Patrick’s Center.

Wilmington, DE – The St. Patrick’s Day Society will host its 20^th annual communion breakfast on March 14 at the DoubleTree Hotel on King Street. With more than 1,000 people expected, the mass, parade and breakfast are now a Wilmington St. Patrick’s Day tradition. The breakfast features headliner Joe Conklin, renowned impressionist and Philadelphia radio personality.

“We are thrilled to welcome Joe Conklin to Wilmington to entertain our supporters, many of whom have been with us since day one,” says Joe Farley, Sr., event founder and emcee. “The event is truly remarkable because it both unites Delaware’s Irish-American community and ensures St. Patrick’s Center is equipped to serve those in Wilmington who need our help the most.”Read full post...

Philadelphia master impressionist and radio personality Joe Conklin

Wilmington, DE – As part of its 20^th annual St. Patrick’s Day fundraiser, the St. Patrick’s Day Society will present Joe Conklin, Philadelphia master impressionist and radio personality. Conklin, known for his dead-on impressions of Barack Obama, Charles Barkley, and a litany of politicians, athletes and film stars, will headline the March 14 communion breakfast.

To date, the Wilmington-based event has raised nearly $2,000,000 for St. Patrick’s Center, a respite for people in need on Wilmington’s East Side. The mass and breakfast were the brainchild of some influential Delawareans, including Joe Farley, Sr. The former chairman of the Delaware State Democratic Party is proud that the event still embodies its original tradition and mission, despite its tremendous growth over the past two decades.Read full post...

DVRPC's RideECO program saves commuters time and money.

The Delaware Valley Regional Planning Commission (DVRPC) is no longer licensing the TransitChek trademark to offer and promote its commuter benefit program, along with related products and services. DVRPC needed a new name for the program, which enables employers and employees to save money by putting pre-tax dollars towards fares for commuters who use public transportation. DVRPC partnered with ab+c to name and brand the program.

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Banner ad for digital media campaign

As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign to the mix, consisting of text and display ads, which began running in Luzerne and Centre counties at the beginning of September and will continue through January.Read full post...