25
September 2014

AtlantiCare gets a re-brand

AtlantiCare branding banner

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...

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09
September 2014

Newark Natural Foods Names ab+c Creative Intelligence as Agency of Record

ab+c and Newark Natural Foods discuss the store's rebranding.

ab+c and Newark Natural Foods discuss the store’s rebranding.

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, is now the agency of record for Newark Natural Foods. As the organic grocery store moves to its new, larger location (also in downtown Newark), Newark Natural Foods asked ab+c to undertake its rebranding effort.Read full post...

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21
July 2014

How Promoted Posts on Facebook increase reach

We recently launched a skin cancer campaign for the state of Delaware that included two testimonials — Samantha’s story about how she lost her 28-year-old husband Brett six months after he was diagnosed with stage 4 melanoma, and Terri’s story about the seven surgeries she had on her face after years of indoor and outdoor tanning. We placed both videos on Healthy Delaware’s Facebook page to encourage Delawareans to be sun-smart and get screened for skin cancer.How promoted posts increase reach
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20
June 2014

Philly Bread Wins ab+c’s Lightning in a Bottle Competition

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of ab+c Creative Intelligence, a full-service marketing communications agency.

Philly Bread, located on North 5th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from ab+c as a result of the competition.Read full post...

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18
June 2014

ab+c Creative Intelligence Earns Four Web Health Awards

Web Health Awards

Web Health Awards

PHILADELPHIA, PA — ab+c, a full-service marketing communications agency, earned gold, silver and bronze at the Health Information Resource Center’s 16th annual Web Health Awards. ab+c’s website for Westside Family Healthcare’s Celebrate 25 Years campaign won the gold award. The Delaware Office of Highway Safety’s DUI prevention campaign and the American Nurses Association’s NDNQI® site both earned silver awards. Finally, bronze was awarded for the agency’s own website, MissingPhysician.com, which enables health systems and hospitals to calculate revenue lost through unfilled physician positions.

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12
June 2014
03
June 2014

Dr. Jack Varsalona to Receive Inaugural Rev. Roberto Appreciation Award

Rev. Nicholas Waseline (left) and Rev. Roberto Balducelli (right)

Rev. Nicholas Waseline (left) and Rev. Roberto Balducelli (right)

WILMINGTON, DE—In honor of the legendary Rev. Roberto Balducelli, the 2014 St. Anthony’s Italian Festival Cultural Committee will honor Dr. Jack Varsalona with the Rev. Roberto Appreciation Award. Father Roberto, a beloved figure in the Wilmington community for more than half a century, died last year on the eve of his 100th birthday. St. Anthony’s created this award, named in his honor, to recognize local leaders in the Italian-American community who promote the Italian culture. The Wilmington parish will present the inaugural award to Dr. Varsalona—the president of Wilmington University—at the Italian Festival’s Gala Concert, which will be held at 3 p.m. on Sunday, June 8, at St. Anthony’s on 9th and Scott in Wilmington.Read full post...

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28
May 2014
20
May 2014

St. Elizabeth Ann Seton Family Carnival Opens on June 9

Seton CarnivalBear, DE — Traditionally held in July, the St. Elizabeth Ann Seton Family Carnival will now open on Monday, June 9, and run through Saturday, June 14, at 345 Bear Christiana Road in Bear. On-site admission is $5 for ages 13 to 64, free for seniors, and free for children under the age of 12 (must be accompanied by an adult). Discounted passes are available in advance, with weekly passes for $10 and Mega-Passes (which include unlimited rides) for $35. Starting May 3, the parish will sell these passes at its office from 9 a.m. to 2 p.m. and after each mass. On-site parking is free.Read full post...

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16
May 2014

Top-of-mind awareness increases with new campaign

Abington Health, a healthcare system with locations throughout Montgomery and Bucks counties, conducted research showing that consumers and employees had low awareness of the advanced and complex services available throughout the system. After many brainstorming sessions and concept meetings, Abington Health and ab+c found a solution to the problem and the “Power” campaign was born.abingtonRead full post...

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