29
June 2015

F&M Trust Chooses ab+c Creative Intelligence for Social and Digital Media

F&M Trust Logo

F&M Trust is an independent community bank headquartered in Chambersburg, PA.

CHAMBERSBURG, PA—F&M Trust has selected ab+c Creative Intelligence, a full-service marketing communications agency, to develop social media and digital media campaigns. The campaigns will support the Central Pennsylvania–based financial services company in reaching its growing base of individual and business customers.Read full post...

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June 2015
19
June 2015

ab+c welcomes summer interns!

Backgrounds designed by our Abby Musial.

Backgrounds designed by our Abby Musial.

ab+c is happy to announce the summer interns who will call our Wilmington, Delaware office home for the next few months. These four ladies will be learning from brilliant minds (or so they say) in our PR, creative and account services departments.

Instead of blathering on and on, why don’t we let these talented ladies introduce themselves?
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03
June 2015

ab+c Names David Brond as Vice President/Director of Account Services

David Brond, VP/Director of Account Services

David Brond, VP/Director of Account Services of ab+c

Wilmington, DE – ab+c Creative Intelligence, a full-service marketing communications firm, has named David Brond as its new Vice President/Director of Account Services, effective June 15. He succeeds Michael Gallagher, who retires this month after 27 years at the agency. In this post, Brond will be responsible for overseeing and strategically guiding all of ab+c’s client relationships.

Brond has more than 25 years of experience as a strategic communications and marketing leader in a variety of industries, most notably health care and higher education. His most recent appointment was as Vice President for Strategic Communications and External Relations at Rensselaer Polytechnic Institute in Troy, New York.Read full post...

02
June 2015

Zip Code Wilmington Chooses ab+c Creative Intelligence to Help Launch Computer Coding School

The software development training school in downtown Wilmington offers an apprenticeship program that launches new careers immediately upon graduation.

The software development training school in downtown Wilmington offers an apprenticeship program that launches new careers immediately upon graduation.

Wilmington, DE—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Zip Code Wilmington to help launch its new computer coding school in downtown Wilmington, Delaware. With media relations and digital advertising among the key components, the campaign will utilize the agency’s public relations, media, and creative teams. The school will train students to become world-class computer software developers to fill a steadily growing need in the business community.Read full post...

20
May 2015

ab+c Brings Home Five Aster Awards

ab+c Creative Intelligence is happy to welcome five new Aster Awards into our office. What do these wins mean to us? They mean we develop strong creative for our healthcare and public health clients’ advertising campaigns and websites. The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising, according to the award’s website.

Winning creative included two websites that won silver — the American Nurses Association site, promoting its quality improvement indicator tracking system, and the Delaware Department of Public Health (DDPH) site, promoting protecting your skin from the sun. The skin-saving campaign — “Save Yourself” — also took home a gold award for the print and digital creative pieces.Read full post...

08
May 2015

ab+c Improves Mobile Functionality for Physician Recruitment

physician recruitment made easy

Click to enlarge

ab+c Creative Intelligence is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. ab+c recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – JoinVCUHealth.org – so candidates can click once and apply with Doximity, the largest professional networking tool for physicians and healthcare professionals.Read full post...

04
May 2015

ab+c Creative Intelligence scores healthcare ad awards

Wilmington, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, ab+c was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at ab+c.Read full post...

20
April 2015

Avoiding the Heroin Trap

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? ab+c teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

26
March 2015

Rush University Medical Center Taps ab+c Creative Intelligence for Recruitment Marketing

Rush has been part of the Chicago landscape longer than any other healthcare institution.

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

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