To create a better landing page, follow these 10 steps.
So, you have marketing tactics driving people to your website. Great! The next question most marketers ask is, “How can I make the site work harder for me?”
1. Identify business goals.
Before you can figure out how to make a landing page work harder, ask yourself, “What was the business need behind the campaign?” Lead generation, patient education, engagement? Answering this will help define a call-to-action (CTA) to engage visitors on the landing page. It will also help you find effective ways to measure how well everything is working. Read the rest of this entry »
The problem isn't "too many clicks" — it's "too many wrong clicks".
On the cartoon show The Jetsons, Jane Jetson is a full-time housewife (although the show was set in the future, it was written in the ’60s). She would push a button, and a robot vacuum cleaner would pop out to clean the rug or mechanical arms would place a fully cooked meal onto the table. That is until, in one episode, she gets “buttonitis” — stress from pushing too many buttons. Ridiculous — or is it? Read the rest of this entry »
There are huge advantages to using a CMS, but some of these features also bring disadvantages.
As a Technical Director at AB&C, I'm mainly involved in the technical production for our web projects — from landing pages for specific campaigns to websites for hospital systems. For the last few years, we’ve been doing much of this production in a content management system (CMS), a web-based application that enables us to give our clients design templates that they can fill in with text and pictures. Read the rest of this entry »
"Cyberspace Rules of the Road" PSA
OK, I’m not embarrassed to admit it. I enjoy watching Disney Channel’s Phineas and Ferb with my 7- and 10-year-old. There, I said it. I’m a grown woman and I still like watching cartoons. Read the rest of this entry »
Everyone "likes" a good deed
Barb and I spent an amazing weekend in New York last month. We saw a lot of shows, including one at Carnegie Hall. Later, while enjoying dinner across the street, we realized our camera had slipped out of Barb’s purse while we were watching the show. We called Carnegie Hall and they told us they’d keep an eye out for it. We called again the next morning, but no luck. So we told ourselves, eh, it was an old camera and we wanted a new one anyway. Read the rest of this entry »
The AB&C Twitter Team
The AB&C Twitter team recently went to the #deltweet event at Firestone, a quarterly (ideally) networking event for Delaware tweeters. Nine of our tweeters attended the event, one of whom attended virtually via tweets, following the team and the deltweet hashtag. We kept @ChrisMarts updated and entertained while he lay sick in bed. “Oh @ABCadvertising twitter team, I feel like I am there (#deltweet) reading all your tweets,” he replied. Sure, we wished he were there — “hey @ChrisMarts The tweet team will miss you at #deltweet” — but it was nice to be able to include him via the channel that brought us all together. Read the rest of this entry »
How much do online marketers really know about you?
“How did Facebook advertisers know I think James Franco is hot?”
Have you ever wondered if Google employees read your email? You’re not alone. Audience targeting in online advertising may seem creepy when you don’t understand how it works. And it’s even more threatening when the investigation of Google, Microsoft and Yahoo! by data-protection agencies across the world is all over the headlines. Read the rest of this entry »
MINI introduces new technology
Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested.
To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the engine, HVAC and central systems to life via three distinct personalities, Mission Control sets the stage for the future of motoring.” Read the rest of this entry »
Boosting sales via social media
Delaware-based Dogfish Head has a recipe for success both in the kettle and in the marketplace. According to Nielsen Co., the brewery spent a mere $2,000 on traditional media in 2008, and nothing in 2009. So what are they doing?
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Learning the do's and don'ts of Twitter
I’m not going to lie. When I was asked to attend the 2010 TWTRCON Twitter for Business conference in NYC, I thought, “Seriously? A conference for Twitter?” I mean, how hard is it to string together 140 characters as an update? Why on earth is there a full conference on this stuff? What’s the big deal?
The answer is actually fairly simple: Twitter is a way to connect with people with whom you normally wouldn’t be able to connect. It’s a simultaneous content feed that allows tweeters to get new information and updates and read about what’s going on within their industry or social network. @MrShri says “Facebook is people you went to school with, Twitter is people you wished you went to school with.” It’s why so many people follow famous brands — because they can! And those brands better be on board. Read the rest of this entry »
