Making Hospital Commercials Memorable

What commercials stick out the most in your memory? Maybe it’s “Keep your hands off my Doritos!” Maybe it’s the Geico cavemen spots. What makes them memorable? That’s easy — they’re funny.

Now, when’s the last time you told a friend, “Oh, man, you should see this hospital commercial!” Exactly. Healthcare-related ads are typically very subdued: a panoramic view of a hospital floor, smiling doctors and nurses, high-tech equipment, etc. A soothing voice assures you that, as a patient, you’ll receive the best care possible. Ho-hum.

Is there another way to get that message across? Read the rest of this entry »

MINI introduces new technology

Clear concise data visualization can truly be a game-changer. The difficulty comes in finding the best way to present your KPIs in a way that is quickly and easily digested.

To celebrate 50 years of motoring mayhem, MINI has introduced Mission Control as part of its limited-edition Camden package. In their words: “By bringing the engine, HVAC and central systems to life via three distinct personalities, Mission Control sets the stage for the future of motoring.”  Read the rest of this entry »

How ironic - a writer who can't type.

There I’ve said it. The fact that I have 20-plus years of writing experience and never learned to type with any more than two fingers is hardly a point of pride. To me, watching someone type with ten fingers (without looking down at the keyboard) is like witnessing someone spinning a basketball on a fingertip. It’s a wondrous, magical skill. I realize that I could learn to type like a normal person, but then again I could also learn to fingertip-spin a basketball. But let’s face it. I’ll never be a Harlem Globetrotter.

My latest personal revelation is tied to the “Ultimate Typing Championship,” which took place on March 14 in Austin, Texas. Let’s call it “March Madness, nerd-style.” (Who lines up for tickets to an event like this?) The winner, Sean Wrona, broke the world record with a speed of 163 words per minute. First-place prize? $2,000. The event has a website that dares you to match your typing skills against America’s most fleet-fingered folks. (I’d suggest going into battle with all ten digits.)

It's time for the AB&C Spring Art Show.

It’s the time of year for new beginnings — spring is in the air, the Phillies just had their season opener and new art is being hung on AB&C’s walls. That’s right, it’s time for the agency’s spring art show. It’s our tradition to host an art reception every spring and fall. The show helps decorate our walls and inspires agency staff and guests, while offering local artists an opportunity to display their work.

This spring we will be featuring work from artists Adam Kolodczak, Steve Lewis and Katie Lillard.

The opening reception is on Thursday, April 8, from 5 to 8 p.m., but the art will remain on display until the end of July.

We’re expecting record-breaking attendance for this month’s show. If you’d like to join us on Thursday evening for light hors d’oeuvres, beverages and some fine art, become our fan on Facebook and RSVP to the invite.

We will be Tweeting live from the event so be sure to follow us on Twitter @ABCadvertising!

Celebrating the holidays with silver and golds!

AB&C was honored with four gold awards and one silver in the 35th Annual JASPER Awards competition. Sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the competition drew more than 265 entries.

Our work with St. Joseph’s Healthcare System Children’s Hospital in Paterson, NJ, won gold for outdoor billboard advertising, print poster material and print brochure, and silver for magazine advertising. We also received a gold award for newspaper advertising created for Underwood Memorial Hospital, Woodbury, NJ, highlighting maternity care.

It’s always great to be recognized with our clients for our combined creative efforts. We’re happy to share this good news with you.

Take a break for the holidays!

The holiday season may seem a little less jolly for some of us this year. Stress levels are high and there are plenty of reasons to feel a bit like a scrooge — lousy economy, job pressures, family needs, etc. It doesn’t help that we’re constantly receiving or sending electronic communications every minute of every day — emails, text messages, blogs, Twitter and Facebook, to name a few.

It’s a good time to remember to take a break. Unplug — and unwind — this holiday season. Here are some tips:

Get out. Take a walk. Take your children to the park.
Reconnect. Visit a friend. Call someone you haven’t seen for years.
Be a kid again. Grab a board game. Play tag or hide and seek with your children.
Be creative. Draw or paint a picture. Learn how to knit. Take up scrapbooking.
Be old-fashioned. Write a poem, a love letter or a thank-you note.
Learn something. Read a book, newspaper or magazine.
Give back. Donate food or clothing to those in need. Volunteer at a local nonprofit.
Test your culinary skills. Bake, grill, sauté, roast. Try a new recipe.
Dance to the music. Put on your favorite CD. Play an instrument. Go to a concert.

But most of all, enjoy yourself. And reconnect with family and friends. Happy holidays!

Did you notice the change in tune?

We’ve all seen the Geico commercials with people being stalked by the little stack of money with eyes, reminding them of the money they could have saved by switching to Geico. Have you noticed a certain change in the reception that “Kash” has received from the person being followed? I have and, frankly, I’m not sure what to make of it.

When this campaign launched, people seemed to be a little leery of the creepy money as it snuck up on them. Here’s one of the original ads. Read the rest of this entry »

Which occupation do you trust?

When I’m at a social gathering, and people ask what I do for a living, I say I’m in advertising. And the standard response is, “Oh, really? Have you done anything I may have seen?” It’s tough knowing how to answer that one. But I’ve never felt ashamed of my chosen profession — until now.

A recent survey by GfK Custom Research revealed we advertising types are not to be trusted. People were asked how much they trust various professionals. As you could probably guess, firemen finished first (95 percent), followed by military personnel (85 percent), doctors (83 percent) and schoolteachers (83 percent). Bankers took the biggest hit in this year’s trustworthy tally, falling from 63 percent last year to 44 percent today.

But even sadder to me is the paltry number of folks who trust advertising people — 24 percent — or marketers — 27 percent. Of little consolation, politicians finished even lower on the trust totem pole at a dismal 21 percent. Casual research indicates that this distrust of advertising practitioners is a continuing trend. So what can we ad people do to polish up our eternally tarnished image? I’m thinking of starting an agency staffed entirely by firemen.

Boys' Life Magazine

The following paragraph may be lost on you — unless you are a former (or somehow current!) Boy Scout of America. Let me explain. I was in the dentist’s office this morning and spied a copy of Boys’ Life magazine in the rack. Seeing as this was a doctor’s waiting room, I fully expected this particular issue to be at least 30 years old. Imagine my surprise when I saw “June 2009” emblazoned on the cover!

With so many long-standing print publications meeting their demise these days, it gave me great comfort to unearth a current issue of a magazine that had such a profound effect on my boyhood years. I quickly thumbed through this latest issue to get a sense of how much scouting must have changed in America since yours truly roamed the woods. Amazingly, I found a number of Boys’ Life columns and comic strips that have somehow survived the past several generations. (Here comes the inside stuff for “scouts only.”)

Do you remember “The Wacky Adventures of Pedro?” What about “Pee Wee Harris,” the bumbling boy scout? And who can forget the always-dramatic “Scouts in Action” or the classified section called “Tradin’ Post?” Yep, they’re all still kickin.’ And it appears the very same cartoonists are still cranking out the ideas on a monthly basis. I may have long-since forgotten how to tie a square knot, whittle a Pinewood Derby® race car and successfully treat snakebite, but it’s nice to know some new kids are picking up the slack, thanks to Boys’ Life. Go get ’em, boys.

Award-winning work

That’s why I’m happy to report that AB&C recently won 12 awards at the 2009 Aster Awards, a medical and healthcare marketing awards program. The awards —golds, silvers and bronzes — recognized creative work in direct mail, web design, television, collateral and print. Check it out for yourself.

One gold was for our design of the St. Joseph Hospital Website. St. Joe’s old website was packed with information, but you had to take the time to dig through it. And that was the problem — especially because the good people of Greater Nashua, western New Hampshire and northern Massachusetts — the hospital’s audience — are very tech-savvy and look to the Internet as their first source of medical information. So after we impressed St. Joe’s with unique micro-sites for some of their new campaigns, they decided it was well past time to overhaul their main website. Read the rest of this entry »