July 12, 2016

ICYMI (In case you missed it) – Takeaways from Social Media Day 2016

By Amanda Kalbrosky, Paige Miller and Caity Smith

Amanda Kalbrosky, Paige Miller, Caity Smith
On June 30th, the 7th annual Social Media Day—a global day of recognition for the growing collection of social platforms—was held at our favorite middle school field trip destination: The Franklin Institute in Philadelphia. Speakers from more than 30 organizations shared their insights on everything from the early days of social media to capitalizing on user-generated content to what they predict for the future of social media.Read full post...

Facebook Globally Launches Emoji ‘Reactions’

facebook emotionFacebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

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Twitter Helps Brands Cut through the Clutter

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Companies use social media as a way to receive feedback, engage with consumers, and market new products or ideas. But they share a common challenge when communicating on such a content-rich platform: It’s hard to stand out.

Until now.Read full post...

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The Future of Mobile Ads

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

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A Classy Response to a Classless Tweet

A baseball player from Bloomsburg University tweeted a shocking and unforgivable comment. The tweet was about Mo’ne Davis, the amazing young athlete who became an instant sensation during last year’s Little League World Series. In case you missed it:

Casselberry-Tweet-about-Mo'ne-Davis

If you didn’t know, one of our ab+c Creative Intelligence offices is located in Bloomsburg, PA. Read full post...

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NASCAR knows more about Twitter than you do

Dale Junior Joins Twitter

Dale Jr. joins Twitter.

Yesterday’s six-hour rain delay of the Daytona 500 could have been a huge letdown for NASCAR fans. Instead, they spent the afternoon joking with their favorite drivers, getting updates on track conditions from race officials, and having a “fireside chat” with at least one driver (Clint Bowyer), who told track reporters that he was having “a lot of fun” with his Twitter followers until his PR team “shut him down” (Hey, sometimes we have to be the party poopers!). After the race, fans celebrated the long-awaited launch of race winner Dale Earnhardt  Jr.’s Twitter account, which he promised he would do if he won. Nine hours later, he already had 355,000 followers (and growing).

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LinkedIn apathy — a curable disease

When it comes to social media, LinkedIn often gets overlooked. Think about it like siblings from TV’s most famous sitcoms. I’ll go with shows from three eras — The Brady Bunch, The Fresh Prince of Bel-Air, and Modern Family. Facebook is the pretty and popular older sibling (Marcia Brady, Hilary Banks, or Haley Dunphy). Twitter is the younger, lovable cutie pie (Cindy, Ashley, or Luke). And then we have LinkedIn — the middle child (Jan, Carlton, or Alex) — not as flashy, not as fun, definitely more nerdy.

Jammin on LinkedIn

If your website is indeed awesome, LinkedIn is an outstanding conduit to drive prospects there.

On “the world’s largest professional network,” your profile might suffer from inattention — only getting updates when you’re gearing up for a job search. But this modus operandi is outdated and you need to shake it off. Long known as the least-social social network, LinkedIn is slowly improving its social skills. Status updates, endorsements (love ’em or hate ’em), and now Pulse (news curation) make interacting with your connections — and, more important, prospective clients — both easier and more essential.Read full post...

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