2018 Social Media Shake-Up

A new year is upon us, and I, for one, am more excited than ever because 2018 seems to finally be the year that social media has a seat at the big kids’ table. Social is here to stay, so brands need to make sure they’re doing everything they can to kill it with their social strategy. Whether you are just getting a social team started or you’ve been at it for years, here are a few things you can do now to mix up your mindset.

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July 12, 2016

ICYMI (In case you missed it) – Takeaways from Social Media Day 2016

By Amanda Kalbrosky, Paige Miller and Caity Smith

Amanda Kalbrosky, Paige Miller, Caity Smith
On June 30th, the 7th annual Social Media Day—a global day of recognition for the growing collection of social platforms—was held at our favorite middle school field trip destination: The Franklin Institute in Philadelphia. Speakers from more than 30 organizations shared their insights on everything from the early days of social media to capitalizing on user-generated content to what they predict for the future of social media.Read full post...

Facebook Globally Launches Emoji ‘Reactions’

facebook emotionFacebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

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Twitter Helps Brands Cut through the Clutter

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Companies use social media as a way to receive feedback, engage with consumers, and market new products or ideas. But they share a common challenge when communicating on such a content-rich platform: It’s hard to stand out.

Until now.Read full post...

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The Future of Mobile Ads

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

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A Classy Response to a Classless Tweet

A baseball player from Bloomsburg University tweeted a shocking and unforgivable comment. The tweet was about Mo’ne Davis, the amazing young athlete who became an instant sensation during last year’s Little League World Series. In case you missed it:

Casselberry-Tweet-about-Mo'ne-Davis

If you didn’t know, one of our ab+c Creative Intelligence offices is located in Bloomsburg, PA. Read full post...

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