Media Training—3 Tips for a Great Interview

If you’re Skyping into a live TV interview from your home office, make sure you lock the door! Robert Kelly, a professor of political science at South Korea’s Pusan National University, learned this lesson the hard way after his two children stole the spotlight during his March 2017 BBC interview.

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Four Social Media Tactics for Public Relations Professionals

shutterstock_339403310How do you use social media in public relations? I’m not asking how you write a social media strategy for your clients, or how you adapt social messaging across different platforms, or how you’ve run a social contest, or how you’ve leveraged Periscope at an event. I’m asking if you, as a PR professional, are using these amazing tools to “PR your PR”—to gather research and information, and to develop relationships with and pitch journalists.Read full post...

Why Justin Bieber could work in PR

hollywoodAs a public relations professional working in the 21st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...

PR Pros with Hearts? No Way!

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The interview at 6abc that helped get the word out about the organization Preston’s March for Energy.

PR professionals have gotten a bad rap, stereotyped as cutthroat, competitive communicators who are constantly stressing out, skating around the truth and drinking excessive amounts of coffee (well, we do drink a lot of coffee). But despite the generalization, PR pros can actually do good. Did I say that loud enough? We can do good.

Recently, I was tasked with gaining media exposure for a pro bono account, Preston’s March for Energy, and its annual fundraiser. The organization was launched by the Buenaga family of Wilmington, Delaware, whose son, Preston, has disabilities that keep him from being able to ride a standard bicycle. A few years ago, a family friend started a Facebook campaign to raise money and donated a custom bike to Preston. After seeing the happiness it brought him, Read full post...

Is it Time for Media Training?

Media training will help ensure—if you land that interview with your dream outlet—that you are ready.

Media training will help ensure—if you land that interview with your dream outlet—that you are ready.

If you’re asking the question, the answer is probably yes. If you’re in a position to speak on behalf of your company or organization in front of the “fourth estate,” you should have some understanding of how the media operates and how to get your messages across effectively. Good media training can get you there.

As the spokesperson for a company, product or issue, you should be credible, comfortable and knowledgeable. With proper training, you’ll be able to develop effective messages and determine the best ways to communicate those messages. You’ll be prepared for interactions with the press: at a press conference or trade show, in a phone interview, or—the unthinkable horror—in an ambush interview. In training, you’ll participate in “mock” interviews that will force you to confront issues, tackle possible negative perceptions and explain your positions convincingly.Read full post...

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5 Pieces of Advice for New PR Grads—and One for Old Pros

graduationhatTwenty years ago, I crammed into the Philadelphia Civic Center with more than 6,000 of my fellow Temple University classmates to receive my journalism degree. After a few years spent working for a newspaper, I came over to the “dark side” and joined the agency world. I’ve never looked back.

I’ve been thinking a lot lately about how different my job is today from when I was a junior account executive all those years ago. For starters, we now have Internet that doesn’t require one of those AOL CDs. But aside from that, I’ve also been thinking about all the great advice I’ve gotten over the course of my career. Here are a few of my favorite tips:Read full post...

How to Become a Thought Leader

Who is your person? Your most trusted source of information and support? Who is the person you look to for guidance? For me it’s my husband. He’s smart, he’s usually right, and I trust him. (Not so much when it comes to grumpy teenagers or what shoes go with what outfit, but that’s another story.)

For many organizations, being the go-to source of expertise is the premier communications objective. “Make us the thought leader in our industry/region/community. Put us on the map!” It’s said in almost every PR strategy meeting.Read full post...

If Taylor Swift Can Prevent a PR Crisis, So Can You.

Crisis communication can be handled by a PR team, but like anything it's better to avoid a crisis if possibleAs a communication major at the University of Delaware, I have endured endless lectures and read countless chapters about the importance of crisis communication. Any public figure, organization, or institution is vulnerable to a “crisis,” whether a serious threat to people or property or a blow to their reputation. Public relations professionals know that the best way to handle crises is to have a plan. Read full post...

Find Your Unused Content and Share It

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Remember summer reading lists? If you were like me, you procrastinated until late August then hustled through all of the books — barely finishing before the first day of school or even later (don’t tell Mrs. Holden). But there was one summer reading book that I couldn’t put down — To Kill a Mockingbird. I assumed I’d never hear from Scout and Jem Finch again. But hold on, Maycomb. Harper Lee is publishing a “sequel” called Go Set a Watchman, which chronicles Scout’s life as as an adult.

This story of rediscovery is incredible. Here are the Cliff Notes:Read full post...

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We’re all just sittin’ around the campfire, really

PR training helps our clients communicate clearly and  effectively.

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The ab+c PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...