2018 Social Media Shake-Up

A new year is upon us, and I, for one, am more excited than ever because 2018 seems to finally be the year that social media has a seat at the big kids’ table. Social is here to stay, so brands need to make sure they’re doing everything they can to kill it with their social strategy. Whether you are just getting a social team started or you’ve been at it for years, here are a few things you can do now to mix up your mindset.

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How to Use Customer Testimonials to Improve Your B2B Marketing

Nobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger expense. It’s also a highly vetted decision, and not often an impulsive one. Specifiers, designers, engineers and choosy purchasing agents rarely rush to buy your product or service immediately after seeing an ad, direct mail or email.

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The Art of an Adequate Thank-You

The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.

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Secrets of Successful Networking

As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.

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Need to Innovate? Diversify.

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations that understand and address the unique perspectives held by their entire patient and employee population can gain significant ground.

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When to Use New Technologies in Marketing

When it comes to new technology, marketers are often like a newborn playing with a set of keys. It’s new. It’s shiny. And we just need to have it and play with it. But, just because it is new and cool doesn’t mean that it’s the right fit, and often marketers adopt a new technology or platform just so they can scream “first!” with reckless abandon.

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