Do You Know Your Net Promoter Score?

One of the most important drivers of business for any organization — of any size — is referrals from satisfied customers. Meeting or exceeding customers’ expectations creates a long-term relationship and loyalty, which leads to referrals. And loyalty can pay off — loyal customers are worth up to 10 times their initial purchase value.

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Mindful Approach to Marketing

What Is Mindfulness?

The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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February 22, 2017

Key Takeaways for Women in Advertising

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.

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The Benefits of Selecting an Agency of Record

WHy work w an AOR

What benefits working with a full-service agency can offer over a project shop.

In the end, designating an advertising Agency of Record (AOR) for your organization should be a decision based on the strategic, long-term marketing and communication needs of your stakeholders in your marketplace.

I know what you’re thinking. My conclusion may sound biased, since I am employed by a full-service ad agency, I can also offer this opinion from the perspective of a CMO with more than 25 years of experience from the client side in healthcare, higher education, and professional services institutions.Read full post...

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4 Marketing Resolutions for 2016

What are your marketing resolutions for 2016?

What are your marketing resolutions for 2016?

The New Year gives us a clean slate and an opportunity to make resolutions to improve our lives. Typical goals and resolutions include losing weight, exercising more, improving finances, getting a new job or procrastinating less. Which, I’m sure we’ll all fully accomplish this year.

Yeah, right.

According to recent research published in the University of Scranton Journal of Clinical Psychology, while nearly 45 percent of us make New Year’s resolutions, only 8 percent actually keep them.Read full post...

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Branding Comes Naturally

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding that we have. And we are fortunate enough to work with many clients who have done exactly that.

Delaware Business Times wrote an article spotlighting Newark Natural Food’s recent brand makeover. (Side note: it’s fairly obvious that posing for pictures doesn’t come quite as naturally to us [or at least to me] as branding does.)Read full post...

3 Things Your Content Should Do if it’s Aimed at Millennials

Believe it or not, I happen to be an early (1986) millennial, and my brothers came around at the end (2000 & 2002) And we all

I happen to be an early millennial (1986), and my brothers came around at the end (2000 & 2002) And the three of us consume content very differently, and much differently than mom and dad.

If you’re not a millennial, you probably have a mental image of how we behave—we can’t put our phones down, we can’t pay attention to anything for more than a few seconds, we aren’t following the traditional 9–5 workday and we can be kind of difficult.

It’s all true.

But we’re also an important demographic—and we’re changing the way marketers do their job.Read full post...