If you are a company that values collaboration, innovation and teamwork, then you might want to consider replacing the staff coffee break with something a little more mentally stimulating for your employees. The creators of Vine released a new game that is the perfect midday brain-break.
The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.
By Megan Egan and Samantha Mueller
There’s something uniquely empowering about sharing a room with 12,000 women (and a few brave men) at the largest annual gathering of women in the country. It was a day where the world’s most influential women—among them former First Lady Michelle Obama and writer, executive producer and creator of Grey’s Anatomy and Scandal, Shonda Rhimes—got candid about what it means to lean in, speak up and keep your seat at the table.
Recently, I was reacquainted with The Art of Client Service, a must-read for any aspiring account executive eager to set his or her agency (and the ad world) on fire. Flipping through the pages, I wondered why there was never a companion piece, The Art of Being a Great Client. Looking back on the countless clients I’ve worked with over the years, there were certain traits that uniformly predicted who would be a great client and, in turn, where the agency would do its best work.
So, your business needs a marketing communications agency. Where do you start? Common sense tells you to ask for recommendations, look up agencies that you’ve heard have a good reputation and do lots of internet research.
Even if my intention for this blog was to offer you advice on starting an agency search, I couldn’t—not without knowing specifics of your industry, business model and objectives. But what I can offer any business that’s facing an agency search is insight, to help you avoid what I call the “new-home letdown.”
After more than a decade of managing a marketing communications agency as a partner and chief creative director, making the step up to CEO shouldn’t be that big of a deal, right? I believed this as I prepared to step into the shoes of our retiring CEO, John Hawkins, the agency’s founder and my friend of 30-some years. I didn’t envision much changing—or needing to change—at Aloysius Butler & Clark (AB&C), aside from my carving out a role and asserting my own style. I quickly discovered I was off in this thinking. John retired on December 31, 2016, and before we reached mid-January, my point of view had changed.
One of the most important drivers of business for any organization — of any size — is referrals from satisfied customers. Meeting or exceeding customers’ expectations creates a long-term relationship and loyalty, which leads to referrals. And loyalty can pay off — loyal customers are worth up to 10 times their initial purchase value.
What Is Mindfulness?
The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith
Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.
Twenty-four hours later, the dust is finally settling. This Super Bowl will, without a doubt, go down in the history books as one of the greatest games of all time. The dust is also settling on the Monday morning quarterback blitz of advertisers and creatives dissecting and ranking all our favorite ads.Read full post...