No Mad Man

Celebrating ab+c's 40th anniversary at a Mad Men themed party.

Celebrating ab+c’s 40th anniversary at a Mad Men themed party.

Many have heard me talk about how lucky I was to “fall into” the advertising business. Not sure it was pure luck—my dad owned an advertising/PR shop for many years that was located, coincidentally, about two blocks from my office today.

My entry into this business was pretty much accidental. I had given notice at my other job and told the agency I had been working with as a client that I was “talking to some folks.” To this day, I swear I had no appointments lined up, but the agency said, “Well, would you talk to us?” Three meetings later, I was in the advertising/PR world!Read full post...

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Happiness is the new ROI.

Happiness is the new ROI.

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

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Ice Ice Baby! ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has taken social media by storm! We have witnessed friends, family, celebrities and organizations from across the nation dumping buckets of freezing-cold ice water on their heads! Our very own PR team grabbed their buckets, donated to the cause and called out the Creative department and our Philly office.

No, this challenge is not just for our personal enjoyment, but to raise money for and awareness of amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.” Read full post...

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Just the facts, ma’am

Sometimes when people ask me what I do, I say, “I order pens.”

That’s a simplification, but an accurate one. I manage the “outside” items ab+c buys for our clients: printing, billboards, displays, giveaways — that sort of thing.

Just-the-Facts-Maam

I’m that annoying person who insists on facts: when, where, how much, what color, what size.Read full post...

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Showcasing #agencylife

UntitledThe hashtag #agencylife has come into the advertising scene with a clear purpose — to let our friends who chose a profession in finance, medicine or law know that we’re having more fun at work than they are. Being quirky, spontaneous and fun breeds creative intelligence here at ab+c, and it’s important to showcase that. If you visit the popular blog http://thisadvertisinglife.tumblr.com/ it’s apparent that your #agencylife experiences are similar to everyone else’s.Read full post...

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Agency life: a trip to Longwood Gardens

Touch of SpringJust like work happy hours, work outings are a great way to connect with your coworkers and create a friendlier working environment. And in the middle of a brutal winter, ab+c Creative Intelligence knew how to bring a little sunshine and color: with a work outing.

When I walked into work on a chilly February day, I was greeted with a unique save-the-date. It read, “Join us for a Touch of Spring. More details to follow.”Read full post...

Weathering our business

Now at ab+c we are blessed with some of the most talented employees in the industry, but this weather makes our job harder.

Now at ab+c we are blessed with some of the most talented employees in the industry, but this weather makes our job harder.

Breaking news: This has been one horrible winter for any one living in the eastern third of the country. Let’s be honest, Illinois, Minnesota, Michigan, Illinois — even parts of Ohio and New York — you expect to get hit like this. But the South is wholly unprepared (according to my friends in Atlanta), and those of us in the mid-Atlantic region have been … caught off guard. Just talk to any school-aged kid who is losing most of spring break to make up for snow days!

Beyond the emotional frustration caused by this endless onslaught of nasty weather, there’s also the devastating impact on business. Don’t worry; I’m not going to bulldoze you with a lengthy lecture about market trends and impacts — although if you read this blog to its conclusion, you should get one marketing tip. But rather I’d like to focus on one very specific business segment — mine. Advertising and public relations.Read full post...

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