Four marketing topics physician recruiters should pay attention to

15 tips 2As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on.

Because your bottom line relies on the income physicians bring into your organization.

In ab+c’s 10 + years of helping physician recruiters, we’ve seen the challenges you face. And we’ve helped healthcare organizations find and bring in the physicians they need to keep the bottom line in the black.

But even if you can’t hire an agency just yet, we can still help with your recruitment strategy. Here are four areas you should focus on:Read full post...

How to Become a Thought Leader

Who is your person? Your most trusted source of information and support? Who is the person you look to for guidance? For me it’s my husband. He’s smart, he’s usually right, and I trust him. (Not so much when it comes to grumpy teenagers or what shoes go with what outfit, but that’s another story.)

For many organizations, being the go-to source of expertise is the premier communications objective. “Make us the thought leader in our industry/region/community. Put us on the map!” It’s said in almost every PR strategy meeting.Read full post...

How B2B marketers can create a blog that drives leads

how b2b marketers can create a blog that drives leadsIf you’re a B2B company and aren’t blogging on the reg yet, what in the world are you waiting for? While your competitors are blogging to generate new leads, you’re going to become a victim of falling behind. But I get it – you’re busy – and in charge of everything from strategic planning, running the day to day, your social media, answering to the sales department and having to prove marketing’s ROI to the boss-man. But if a blog is done correctly, it can be a powerful lead-generating tool, SEO booster and all-over knockout way to prove your organization’s expertise and knowledge.Read full post...

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If Taylor Swift can prevent a PR crisis, so can you.

Crisis communication can be handled by a PR team, but like anything it's better to avoid a crisis if possibleAs a communication major at the University of Delaware, I have endured endless lectures and read countless chapters about the importance of crisis communication. Any public figure, organization, or institution is vulnerable to a “crisis,” whether a serious threat to people or property or a blow to their reputation. Public relations professionals know that the best way to handle crises is to have a plan. Read full post...

Indiana could learn something from the Oakland A’s

The Oakland A’s announced they are hosting their very first LGBT Pride Night

The Oakland A’s announced they are hosting their very first LGBT Pride Night.

Indiana could learn something from California, or at least from a member of the Oakland Athletics.

Diversity has been on the minds of everyone in the country this week. Obviously, we have all heard about the religious-freedom law that Indiana just “secretly” not-so-secretly passed. I am positive that if you did not have an opinion one way or the other about LGBTQ rights, you do now. It saddens me that this is where this country is at, and these are the stories in the headlines. I also recognize that even bad publicity is good publicity or at least is creating awareness. Read full post...

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Four Steps to Analyzing a Media Vendor

Four ways to see if a media vendor and their services are right for your campaign.

Four ways to see if a media vendor and their services are right for your campaign.

When I first started as a media intern here at ab+c, one of my most frequent tasks was analyzing different media vendors for plans. This included vendors servicing print and digital magazines, websites, outdoor media ventures, out of home media, social media vendors — you name it. I would research and analyze different organizations to determine whether they’re the right vendor to accomplish our clients’ goals and reach the target audience for media plans.Read full post...

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A classy response to a classless tweet

A baseball player from Bloomsburg University tweeted a shocking and unforgivable comment. The tweet was about Mo’ne Davis, the amazing young athlete who became an instant sensation during last year’s Little League World Series. In case you missed it:

Casselberry-Tweet-about-Mo'ne-Davis

If you didn’t know, one of our ab+c Creative Intelligence offices is located in Bloomsburg, PA. Read full post...

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A Prescription for Strong Client/Agency Relationships

Advice for a strong client/agency relationshipWhether you’re the old pro bringing in a new client or you’re the newbie at your agency, you quickly realize how important relationships are. How do you build trust quickly? And how do you sustain and strengthen the client/agency relationship? Who better to ask than ab+c’s CEO John Hawkins and Director of Client Services Mike Gallagher? John and Mike have been working in the wonderful world of advertising for more than 60 years combined. Together they prescribed four simple steps to build strong, long-lasting client relationships:Read full post...

How emails can ruin your chance to get leads

Bad emails can ruin your nurturing strategy!

Bad emails can ruin your nurturing strategy!

Earlier this week I received the following email, and because of their confidentiality notice I’m just going to paste the copy:

Subject: Additional Sales Leads

Hi,

Are you currently in need of help in generating leads or appointments for your business? We can help you through our Multichannel Marketing Solutions.

I’d be happy to talk to you and discuss our program. Please let me know the best way for us to connect. Read full post...