26
January 2015

Diversity and inclusion: why it’s important for your organization

Diversity and inclusion: why it’s important for your organization

Tara Moore received her postgraduate certification in diversity studies.

It’s no secret why organizations that focus on having a diverse workplace solve problems with a unique perspective and develop cultural competencies that help them with their bottom line. Diversity and inclusion messaging targeted at specific groups is being seen more and more in advertising and employee recruitment messaging.

Our own Tara Moore realizes how important it is to offer expertise in this area. With a master’s in human relations and postgraduate certification in diversity studies, she’s our go-to when it comes to the benefits of a diversity and inclusion strategy.Read full post...

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Your path forward can’t be a rut!

Keeping yourself motivated at work leads to better work and a happier day at the office

Motivation is like a muscle, it won’t grow on its own! You need to push it!

I finally hit my one-year anniversary at ab+c — and every day I still wake up as excited as I was on my first day of work here. I know, sounds totally cheesy — but whatever. I refuse to get into a rut. Because once things get stagnant, I quit pushing myself to become better. Like at the gym. Doing the same old routine gets old real fast and, before you know it, going just seems boring and skipping becomes a lot more appealing. But if you keep your routine new and exciting, you’ll always be looking forward to going.Read full post...

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7 steps to lead generation and nurturing in a long sales cycle

Know what drives your prospects.MarketingFunnel

As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At ab+c, we’ve come up with a process that uses strategy and technology to meet this challenge without breaking the bank.

Step 1: Work with your sales team to identify key drivers in the prospect’s decision-making process.

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Facebook changes how marketers can promote posts.

Facebook surveyed users on promotional posts.

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

Happiness is the new ROI.

Happiness is the new ROI.

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

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Top 10 ways to stop scope creep!

You can prevent and adapt to scope creep with these five steps!

You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

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We’re all just sittin’ around the campfire, really

PR training helps our clients communicate clearly and  effectively.

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The ab+c PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

What you need to know about working with a full-service agency.

Working with a full service agency brings a lot of benefits to clients.

Working with a full-service agency brings a lot of benefits to clients.

The advertising industry has evolved since the days of the Mad Men. Full-service agencies have given way to specialty shops. These shops usually focus on one marketing tactic — PR, SEO, website design or maybe inbound marketing. And they tend to concentrate on only one or two industries.

I heard this line over and over at a recent conference:Read full post...

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