Mindful Approach to Marketing

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What Is Mindfulness?

The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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February 22, 2017

Top Tips for Women Working in Advertising

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

We can do it!Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.Read full post...

Podcasts—Back and Bigger Than Ever

Serial Podcadt
Let’s pretend it’s 2010. Your friend asks, “Have you been listening to this podcast?”
Everyone stares blankly at said individual because they’re thinking podcasts are those weird audio recordings that loners produce in their parents’ basement when they’re not crushing the high score in DDR at the local arcade.Read full post...

Five Steps to Turn Your Employees into Business-Building Ambassadors

BRANDWhether your organization is large or small, it can benefit from greater awareness, more leads and higher sales by unleashing the power of your employees to serve as business-building brand ambassadors. Your employees have their own network of friends and potential referrals with whom they can share your brand and marketing messages and stories. Employees can also act as emissaries on social media and provide a layer of authenticity and internal credibility that builds trust with your prospective and current customers.Read full post...

November 7, 2016

Is Digital Media the Next Political Battleground?

By Erin Mulrooney, Ashley Shuey and Megan Egan

Erin Mulroney, Ashley Shuey, Megan Egan

No matter where you fall on the political spectrum, the 2016 presidential election has been entertaining, unconventional and thought-provoking, with much owed to online media—and social media in particular. And as we take a look at the election through the digital media lens, it begs the question: Does the trick to attaining the highest office in the land have anything to do with winning the battle on social media?Read full post...

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The Forgotten Audience Segment

forgottenaudienceAs marketers, we’re pretty good at defining audience groups within our target market, identifying their pain points and developing messaging that addresses those points. On a good day, we even come up with unique messaging for each audience segment. But there’s one segment that most marketers forget, ignore or consider to be “not our problem”—existing customers.Read full post...

The Importance of Storytelling

What's Your StoryThe 2016 Olympics are now history and for a short time this summer we were witness to amazing athletic feats demonstrating perseverance, competitiveness, national pride, raw talent, strength, agility, beauty and grace. Always a marketer, I will remember these Olympics for the athletic achievements of the individuals and teams that competed, and their stories, both on and off the field.

That brings me to the power of storytelling in marketing communications—stories appeal to people and are often more easily remembered than facts.Read full post...

What drove Ryan Lochte to sink instead of swim in Rio?

Rio 2016If you asked anyone during the Opening Ceremonies of the 2016 Summer Olympic Games who would be the most talked about U.S. athlete come the end of the games, we can guarantee you no one would’ve answered Ryan Lochte.

Yet, even with Michael Phelps swimming his final Olympic event, winning more gold medals than any other athlete in history, the worldwide stage that is the Olympics belonged to Ryan Lochte. And as everyone knows, the curtain came down on that stage with international criticism, disgrace and controversy.
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