What inspires you?

Inspiration is defined by the New Oxford American Dictionary as “the process of being mentally stimulated to do or feel something, especially to do something creative.”

what-inspires-youMotivation, stimulation and encouragement are powerful forces for human beings. Together they lead to inspiration, which spurs creativity, inventiveness and brilliance. In my opinion, inspiration can motivate individuals to do things they would otherwise not think possible, to act in ways that allow them to achieve success, and to reach new heights far outside their comfort zone. I believe inspiration can come in many forms, but with a focus on creating something positive, inspiration always drives greatness.Read full post...

12
July 2016

ICYMI (In case you missed it) – Takeaways from Social Media Day 2016

By Amanda Kalbrosky, Paige Miller and Caity Smith

Amanda Kalbrosky, Paige Miller, Caity Smith
On June 30th, the 7th annual Social Media Day—a global day of recognition for the growing collection of social platforms—was held at our favorite middle school field trip destination: The Franklin Institute in Philadelphia. Speakers from more than 30 organizations shared their insights on everything from the early days of social media to capitalizing on user-generated content to what they predict for the future of social media.Read full post...

Why Content Marketing Is a Good Tactic for Healthcare Marketers

By David Brond and Samantha Oscar

Content Target Marketing StrategyContent marketing—the business process focused on creating and distributing relevant and valuable information to attract and engage target audiences with the objective of driving action—is one of today’s business-growth strategies getting a lot of attention from marketers in many organizations, including those in healthcare. And with good reason.Read full post...

Read more in

Marketing Is Alive and Well

June 1 marks the 119th anniversary of Mark Twain’s well-known quote: “The report of my death was an exaggeration.”

It seems an appropriate time then to report that any rumor suggesting that marketing is dead (and branding is meaningless) is also an exaggeration. Last month, SSRS, a full-service market and survey research firm (www.ssrs.com), completed 1,000 interviews with adults ages 18+ across the United States. The SSRS Omnibus Survey uses a dual-frame model (RDD and cell) with 60 percent of the sample cell-phone respondents. Two of the survey questions suggested by ab+c Creative Intelligence were related to consumers’ current opinions of marketing and branding.Read full post...

Read more in

What Is Your Personal Brand?

Tips to creating a strong personal brand.

What is your personal brand?

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

—Tom Peters

The term “personal branding” was first coined in 1997 by leading business-management thinker Tom Peters. A personal brand is formed by an individual’s professional reputation and online image, as well as personal characteristics such as work style, community engagement and worldview. It incorporates all the skills, talents and areas of expertise an individual has cultivated over his or her lifetime.Read full post...

Read more in

Using Research to Guide Branding Efforts

research2Congratulations. Your organization’s leaders have decided to establish a new positioning statement, brand platform, externally facing mission statement and even a new slogan. And they want you to come up with concepts and copy to get the message out. Now what?

Before you jump in head first, put together a work plan to collect marketplace research in order to create a brand platform and strategy that will support your organization’s suite of current and future products and services.Read full post...

Read more in

Facebook: Do you like it, love it or want to cry about it?

facebook emotionFacebook has heard its users’ feedback loud and clear. For years, the networking conglomerate has been receiving requests for a “Dislike” button in addition to the “Like” button (I submitted one of those requests). On February 24, after many months of user testing in a number of countries, Facebook delivered so much more than a “Dislike” button with its extravagant expressions options, “Reactions.”

The expressions are more or less an addition to the “Like” button, and people are excited about the upgrade. Read full post...

Read more in