Content aimed at millennials should hit one of these three things

Believe it or not, I happen to be an early (1986) millennial, and my brothers came around at the end (2000 & 2002) And we all

I happen to be an early millennial (1986), and my brothers came around at the end (2000 & 2002) And the three of us consume content very differently, and much differently than mom and dad.

If you’re not a millennial, you probably have a mental image of how we behave—we can’t put our phones down, we can’t pay attention to anything for more than a few seconds, we aren’t following the traditional 9–5 workday and we can be kind of difficult.

It’s all true.

But we’re also an important demographic—and we’re changing the way marketers do their job.Read full post...

Inbound marketing: good for your marketing team, good for your new business team

thumbs-upWhether you have separate teams dedicated to marketing and new business development, or you have one person responsible for both, you need to start an inbound marketing program. What makes inbound so important?

Let’s start with something everyone (especially our b2b clients) realizes: The buyer’s journey has changed. There’s now this Zero Moment of Truth—the moment when a person identifies a problem and then heads to Google to research a solution. If you don’t come up on that first page, chances are your competitors do, and they will snag that lead and eventually that paying customer.Read full post...

The future of mobile ads: how technology is helping to create a visually engaging and interactive advertising experience.

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

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Color Schemes Set the Tone

Munsell color sphere

Munsell color sphere

What is a color scheme?

As Dictionary.com defines it:

an arrangement or pattern of colors or colored objects conceived of as forming an integrated whole

As designers, we are trained to seek out color schemes to communicate an idea and to justify its use in our work, whether it’s a graphic logo, a painting or even an interior space.Read full post...

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Is it time for media training?

Media training will help ensure—if you land that interview with your dream outlet—that you are ready.

Media training will help ensure—if you land that interview with your dream outlet—that you are ready.

If you’re asking the question, the answer is probably yes. If you’re in a position to speak on behalf of your company or organization in front of the “fourth estate,” you should have some understanding of how the media operates and how to get your messages across effectively. Good media training can get you there.

As the spokesperson for a company, product or issue, you should be credible, comfortable and knowledgeable. With proper training, you’ll be able to develop effective messages and determine the best ways to communicate those messages. You’ll be prepared for interactions with the press: at a press conference or trade show, in a phone interview, or—the unthinkable horror—in an ambush interview. In training, you’ll participate in “mock” interviews that will force you to confront issues, tackle possible negative perceptions and explain your positions convincingly.Read full post...

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How the message specialists can help

shutterstock_131357477I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, “I didn’t realize you could help with that.”

Far too often, the marcom (marketing/communications) and public relations office is brought into a situation requiring communication to internal and external stakeholders late in the process. I have learned through experience that the more people understand what marcom professionals do, the better the outcome.Read full post...

Five Pieces of Advice for New PR Grads—and One for Old Pros

graduationhatTwenty years ago, I crammed into the Philadelphia Civic Center with more than 6,000 of my fellow Temple University classmates to receive my journalism degree. After a few years spent working for a newspaper, I came over to the “dark side” and joined the agency world. I’ve never looked back.

I’ve been thinking a lot lately about how different my job is today from when I was a junior account executive all those years ago. For starters, we now have Internet that doesn’t require one of those AOL CDs. But aside from that, I’ve also been thinking about all the great advice I’ve gotten over the course of my career. Here are a few of my favorite tips:Read full post...

New style of partnership brings new set of problems.

skimm blogTheSkimm,” a free email newsletter skimming three to five top stories in the world geared toward female millennials, recently announced it would start pairing up with other companies to bring in advertising revenue. It will do this through strategic “partnerships” rather than typical ads. Approaching its third anniversary, theSkimm has grown exponentially in popularity and recently completed a fundraising push bringing in .25 million in capital from backers like RRE Ventures (Buzzfeed) and Chelsea Handler. While its main focus has been growing its readership, now at 1.5 million readers daily, founders Carly Zakin and Danielle Weisberg decided it was time to make theSkimm profitable.Read full post...

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No Mad Man

Celebrating ab+c's 40th anniversary at a Mad Men themed party.

Celebrating ab+c’s 40th anniversary at a Mad Men themed party.

Many have heard me talk about how lucky I was to “fall into” the advertising business. Not sure it was pure luck—my dad owned an advertising/PR shop for many years that was located, coincidentally, about two blocks from my office today.

My entry into this business was pretty much accidental. I had given notice at my other job and told the agency I had been working with as a client that I was “talking to some folks.” To this day, I swear I had no appointments lined up, but the agency said, “Well, would you talk to us?” Three meetings later, I was in the advertising/PR world!Read full post...

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Physician Recruitment Marketing: Four Years, Big Difference

Attending the ASPR 2015 conference in Orlando  gives us the chance to talk recruitment strategies with attendees

Shawn Kessler talks recruitment strategy with ASPR 2015 attendees.

This year I attended my fifth ASPR (Association of Staff Physician Recruiters) conference. My biggest takeaway: The physician shortage has truly become a real, living, breathing thing that, understandably, has a lot of recruiters terrified.

Rewind to 2011. Chicago. The conference was smaller with fewer attendees and vendors.  You would hear “The physician shortage is coming” and “Take these steps so your health system is prepared” or “These are the recruiters you should be using.” The term “recruitment marketing” was hardly known at that point.Read full post...

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