I could care less

Garfield knows.

Garfield knows.

This has always been a pet peeve of mine. When someone utters this phrase, I think, “You should try harder.”

I could care less vs. I couldn’t care less

The point of the statement is that the speaker doesn’t care at all. But to say s/he could care less literally means that there is potential to care at least a little less than s/he does right now.Read full post...

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21
July 2014

Public relations shines bright light on Delaware skin cancer

We needed to face the problem.Protect Your Skin Delaware

Whether enjoying our famous beaches, working outside or just relaxing in the summer sun, Delawareans spend a lot of time outside. So what’s the big deal? Well, ultraviolet radiation from the sun — and indoor tanning — have done some serious damage in the First State. The most recent report from the Delaware Division of Public Health (DDPH) found the state’s melanoma incidence rate is now the fourth-highest in the country. Additionally, many people don’t put melanoma and skin cancer into the same deadly category as prostate, breast, colorectal and other cancers.Read full post...

21
July 2014

Just the facts, ma’am

Sometimes when people ask me what I do, I say, “I order pens.”

That’s a simplification, but an accurate one. I manage the “outside” items ab+c buys for our clients: printing, billboards, displays, giveaways — that sort of thing.

Just-the-Facts-Maam

I’m that annoying person who insists on facts: when, where, how much, what color, what size.Read full post...

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Philly businesses take notice of ab+c

How does an ad agency not become the shoemaker’s child?

Lightning in a Bottle Competition
By doing its own advertising and marketing. As a 43-year-old agency that expanded into the city of Philadelphia — known for cheesesteaks, relentless sports fans and a statue of Rocky at the steps of the Art Museum — ab+c wanted to be noticed. And kick-ass print ads alone weren’t gonna cut it. Giving back to the community in some way seemed like a bright idea. So we came up with a way to help a local business grow, which in turn would help the community grow: a competition — just like the Hunger Games — to find a great business with an innovative idea. The reward? A year’s worth of free marketing services. (OK, it was nothing like the Hunger Games. That would’ve gotten us noticed for all the wrong reasons.)

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Taxicab advertising goes digital!

Taxicabs now offer digital advertising on their signature roof-mounted displays.

Taxicabs now offer digital advertising on their signature roof-mounted displays.

When it comes to media outlets our ever-increasing demand for interaction has forced certain traditional forms of advertising to evolve — or risk the fate of the eight-track player.

What comes to mind when you picture taxicab advertising — probably a small billboard atop a yellow car, right?

Well think again. Read full post...

So, you draw stuff for a living?

No, not really. It’s a common question and a tough one to answer. What does a graphic designer do? Webster’s defines graphic design as “the art or profession of using design elements (as typography and images) to convey information or create an effect.”

To understand what graphic design is, think about how it affects your life. Just open your kitchen cupboard, your medicine cabinet or your latest issue of (insert popular magazine here). Someone has designed almost everything you touch every day: the label on the cup of soup you have at lunch, the billboard you pass every day on your way to work, even the print on the toilet paper you use to — well, you know. Yep, that is someone’s job.  Read full post...

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Tourism is back in a big way — and your advertising plan should be as well!

Creating a brand promise and reaching out to new niche audiences with that promise is key to the growth of any business, including tourism.

Creating a brand promise and reaching out to new niche audiences with that promise is key to the growth of any business, including tourism.

Tourism advertising has changed with the times. Even though people still read magazines and news publications to “think” about where they might want to spend their hard-earned dollars, they do their actual booking and planning online.

Consumers today tune out TV commercials with their DVRs and TiVo’s, opting instead to listen to satellite or Pandora radio. Then they tune out those ads as well.

I’m not suggesting you completely abandon traditional ad venues. But maybe it’s time to reconsider the way you integrate digital and nontraditional advertising into your marketing strategy. Read full post...

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