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Sarah Vlach

Sarah Vlach is a junior at the University of Delaware, majoring in mass communications and psychology, and minoring in Spanish. She serves as the vice president of external affairs of her PRSSA chapter and acts as a brand ambassador for the online ordering company campusfood.com She is interested in breaking into the healthcare PR market upon graduation.

2011 Dec

14

Sarah Vlach

That “aha” moment

"Perception is Reality" was this year's theme for the PRSSA National Conference.

You know that “aha!” moment? You’re brushing your teeth when a great new pitch idea suddenly pops into your brain, or luxuriating in a bubble bath when the perfect event is fully realized in your mind. Imagine how it would feel if these sparks of genius lasted two hours: complete euphoria. Mind-blowing. Life-changing. Welcome to the PRSSA National Conference 2011. Read the rest of this entry »