29
Environmentally friendly & really loud!
You may have seen the latest campaign promoting the new compostable bag from Sun Chips. I myself started a compost bin last year, which literally cut our landfill contributions in half — not to mention the effect it had on my new garden. As an avid tree hugger I applaud this effort by our Frito-Lay friends, but their new package needs a warning label.
The problem lies in the bag itself. It produces by far the highest level of ear-piercing decibels in the history of chip bags. Quite frankly this crinkly cacophony has to be completely screwing with Frito-Lay’s main target audience — the late-night snacker. And yeah, I’m one of ’em. And there’s a technique to late-night snacking — a very challenging technique. I mean, you’re already dealing with a chip — come on, even the word “chip” sounds loud and crunchy. And you’ve always had to deal with the crinkle of the bag. Some bags are worse than others, am I right? And when you’re down to just crumbs, you wind up cutting the top half off with a scissors, ’cause that’s a lot of bag to work through. Really, it’s a losing battle that’s just going to drive your wife crazy. Read the rest of this entry »