Linda Miniscalco

Marketing to the Baby Boomers

According to a recent report from NielsenWire, advertisers focus on reaching consumers 18–34 or 18–49. While these consumers spend billions of dollars every year, the report states that advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power — the 78 million Baby Boomers. Read the rest of this entry »

Radio's impact on brand browsing.

Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%.

Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took place within 24 hours.

Radio. It's fast, efficient and a great way to drive people to your website.

Newspaper advertising will recover.

There’s going to be an ad revenue recovery for the beleaguered industry, and it’s coming soon. Yes, the decline is about to end, according to a new forecast that projects print ad revenue will actually rebound 2.4% next year.

Beyond 2010, ad research firm Borrell Associates forecasts that by 2014 newspaper income will be up 8.7% over 2009 and that newspapers’ share of total ad revenue will jump from 14.4% to 15.9%. Read the rest of this entry »

Stay competitive by advertising.

Almost half of the adults in the United States think that if you’re not advertising, you must be in trouble. And most think that if you are advertising, you’re competitive and committed.

That’s according to a new Ad-ology Research study, “Advertising’s Impact in a Soft Economy.”

Also:

• 40% of consumers use coupons more now than a year ago.
• TV, newspaper, direct mail and Internet top local media from which consumers saw/heard an ad within the last 30 days that led them to take action.
• Store websites ranked second only to search engines as the way consumers research products and shop online.

The lesson? If you want consumers to know you’ve got a healthy business in this sick economy, advertise.

The reality of print advertising.

Well, maybe not greatly exaggerated, but there’s a sliver of hope for the faltering industry – at least for the time being.

A new survey of American readers by The Rosen Group, about the state of current and future media, found that nearly 80% of respondents still subscribe to magazines; 83% find that daily newspapers are still relevant. Of those surveyed, though, 40% were uncertain whether newspapers and magazines would exist in 10 years.

The results suggest that although there’s a strong shift to online news consumption and a strong preference for online sources for breaking news, Americans still believe print publications are important to their lives.

The research brief was published by the Center for Media Research – online.

Targeted cable advertising

Ads specifically geared to your household! Yes, cable companies are finally going to be able to do what the direct mail business has been doing since the beginning of time. The New York Times reported that Cablevision Systems is planning to announce the largest project yet using targeted advertising on television. Read the rest of this entry »