The fate of static outdoor displays may soon be much the same as CDs and VHS tapes.
Digital outdoor displays are quickly becoming one of the best mediums for cost-effective, high-impact advertising.
With the ability to change a client’s creative frequently and immediately, digital outdoor displays allow you to target your consumer with the most time-relevant message.
Another advantage of digital displays over traditional static displays is consumer retention. Research shows that while only 43 percent of respondents have any kind of recall of traditional static displays, more than 94 percent of respondents actually recall the message on a digital display. This is remarkable, given the fact that the message on a digital display is usually shown for only eight seconds at a time as part of a continuous rotation.Read full post...