Microsoft's Bing
Microsoft has launched its answer to Google in Bing, its replacement for Live Search. This latest go at a search platform has some interesting quirks, including instances of single results on the SERP (search engine results page) for keywords it’s certain have a single destination site.
On the homepage, Bing layers a pleasing image behind the search box, with your standard Images, News and other options down the left-hand column. The image has discoverable hotspots, which both fits the theme of searching and could be a very interesting way to integrate ads onto the most visited page at Bing. Read the rest of this entry »
Advertising on the internet
Have you seen "Why Advertising Is Failing On The Internet" by Eric Clemons?
Reads partially like another “pay for content” scheme. But it is totally true that most premium (and non-premium) content creators cannot sustain their business models based on their current advertising model.
NYTimes.com could not support its robust site and content without the proceeds from its print counterpart, leading to a vicious cycle of reduced content value as print ad revenue decreases. Read the rest of this entry »
An example of viral marketing.
Ken Block’s spirited gymkhana video finally made AdGabber today. For those of you not familiar with Subaru beyond taking your Labrador and 2.5 kids for an off-road picnic, the company has an amazing history of hooliganism thanks to the spirited Impreza line and the tunability of its turbo four and chuckability of AWD. Read the rest of this entry »
Customer Relationships Management
A travel-related client of ours recently came to us looking for marketing vehicles which could energize its aging loyalty program member list and have trackable ROI. 0With the travel industry seeing hard times this change in direction is quite timely, with many companies transitioning from an awareness focus to a retention focus. Read the rest of this entry »
