Twitter Helps Brands Cut through the Clutter

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Twitter has introduced a new way to view your timeline by showing you tweets you’re “most likely to care about.

Companies use social media as a way to receive feedback, engage with consumers, and market new products or ideas. But they share a common challenge when communicating on such a content-rich platform: It’s hard to stand out.

Until now.Read full post...

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The Future of Mobile Ads

The Cannes Lions International Festival of Creativity is stirring up conversations and sparking new ideas in the minds of advertising and business professionals. A breeding ground for networking opportunities and business partnerships, the weeklong advertising festival can be seen as “the SXSW for the international set,” complete with celebrity appearances and musical performances. According to the Cannes Lions website, “We believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.”Read full post...

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A Prescription for Strong Client/Agency Relationships

Advice for a strong client/agency relationshipWhether you’re the old pro bringing in a new client or you’re the newbie at your agency, you quickly realize how important relationships are. How do you build trust quickly? And how do you sustain and strengthen the client/agency relationship? Who better to ask than ab+c’s CEO John Hawkins and Director of Client Services Mike Gallagher? John and Mike have been working in the wonderful world of advertising for more than 60 years combined. Together they prescribed four simple steps to build strong, long-lasting client relationships:Read full post...