Is it too much for the average New York commuter to see amputated legs linked to a soda?

While on their way to the Super Bowl parade on Tuesday morning, Giants fans in New York City were being reminded of one of the most dangerous diseases of our time — diabetes. It is among the most common health conditions in the United States, with 20 million Americans diagnosed to date. The cost to our country? A staggering $174 billion. Read the rest of this entry »

One of the FDA-approved graphic warning labels

Full disclosure: I have worked on Tobacco Prevention and Control social marketing campaigns for more than 10 years. As you may have heard, beginning September 2012 the FDA will require cigarette companies to place very large and graphic warning labels on the packaging of their cigarette products. The nine labels can be viewed here: http://www.fda.gov/TobaccoProducts/Labeling/CigaretteWarningLabels/default.htm.
These labels will have to cover the top half of the cigarette box and 20% of any tobacco advertisement. Read the rest of this entry »