November 8, 2018

AB&C Wins 17 MarCom Awards in the 2018 Competition

WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards.

This year, the annual awards program—an international creative competition that recognizes outstanding achievement by marketing and communications professionals—received close to 6,000 entries from some of the top corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers in the world.

MarCom’s esteemed panel of judges from the Association of Marketing and Communications Professionals recognized several AB&C campaigns for their creative excellence. The agency received eight Platinum awards, five Gold awards and four honorable mentions. In the past, about 15 percent of entries won Platinum, the top award, and around 20 percent took home the Gold.

“Our work was judged alongside entries from Fortune 500 companies and huge media conglomerates, not to mention estimable agencies of all sizes worldwide,” said Paul Pomeroy, president of AB&C. “Our entire team is very proud that our work stood apart in this creative arena. While these awards demonstrate our creativity, they also speak to the relationships we nurture with our clients, as well as with each other. These relationships—our ability to understand client needs, leverage individual talents and motivate target audiences—form the foundation of our award-winning creative.”

AB&C received the following MarCom Awards:

Platinum

“We Stand For Service”
WSFS Bank
Video/Audio, Television (Broadcast & Cable), Single Spot

“Pick Your Quit Date”
Delaware Division of Public Health
Video/Audio, Television (Broadcast & Cable), PSA

“Beyond Boundaries”
ILC Dover
Strategic Communications, Marketing/Promotion Campaign, Branding

“Slow Down, Buckle Up”
Delaware Office of Highway Safety
Video/Audio, Video/Film, Nonprofit

“Slow Down, Buckle Up”
Delaware Office of Highway Safety
Video/Audio, Digital Video Creation, Animation

“Slow Down, Buckle Up”
Delaware Office of Highway Safety
Video/Audio, Television (Broadcast & Cable), PSA

“Click It Or Ticket”
Delaware Office of Highway Safety
Video/Audio, Television (Broadcast & Cable), PSA Campaign

“Tuition Reset”
University of the Sciences
Video/Audio, Video/Film, Educational Institution

Gold

“Where You And Life Meet”
Einstein Healthcare Network
Digital Media, Web Element, Web Display Ad

“Click It Or Ticket”
Delaware Office of Highway Safety
Video/Audio, Audio/Radio, PSA Campaign

“Slow Down, Buckle Up”
Delaware Office of Highway Safety
Video/Audio, Audio/Radio, PSA

“Think Twice About Cancer”
Delaware Department of Public Health
Digital Media, Social Media, Social Content

“Reindeer Games”
Delaware Lottery
Video/Audio, Video/Film, Marketing Product or Service

Honorable Mention

“Wilt Chamberlain Memorial Fund”
Philadelphia 76ers
Digital Media, Website, Nonprofit

“Tuition Reset”
University of the Sciences
Strategic Communications, Marketing/Promotion Campaign, Branding Refresh

“Lotto America”
Delaware Lottery
Video/Audio, Television (Broadcast & Cable), Single Spot

“Lotto America”
Delaware Lottery
Strategic Communications, Marketing/Promotion Campaign, Product Launch

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About Aloysius Butler & Clark (AB&C)

AB&C is a 47-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.

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