May 11, 2018

AB&C Earns 13 Honors at the 35th Annual Healthcare Advertising Awards

Agency Takes Home Six Golds and Two Silvers at Awards Show Honoring Creative Excellence in Healthcare Marketing.

WILMINGTON, Del. (May 11, 2018) —Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was recognized by Healthcare Marketing Report with six golds, two silvers and five merit awards presented during its annual 2018 Healthcare Advertising Awards. Now in its 35th year, the national competition is known as the oldest, largest and most widely respected healthcare advertising awards program. This year, AB&C received 13 recognitions for having the most outstanding work from a pool of 4,000 submissions. Collectively, the agency’s winning submissions demonstrate a diversity of strategic and creative executions.

“We are proud to win this quantity of awards, but we are even prouder that the work shows the depth of our capabilities and the breadth of our impact across the healthcare industry,” said Paul Pomeroy, president of AB&C. “The prestige of the Healthcare Advertising Awards serves as a great motivator for our team to do even more in the year ahead to push the boundaries of creativity in healthcare marketing. We are also intently focused on nurturing the service-driven relationships that not only win awards, but also deliver the results our clients have come to expect.”

AB&C’s winning entries were selected by a national panel of judges that granted awards to entries that exemplified exceptional quality, creativity and message effectiveness. The agency’s winning entries for the 2018 Healthcare Advertising Awards are:

Gold Awards

Client: Delaware Division of Public Health
Entry Title: “Remember Watching This Screen?”
Category: Poster

Client: Delaware Division of Public Health
Entry Title: “Delaware Quitline”
Category: TV – Single

Client: Delaware Division of Public Health
Entry Title: “Spread the Love”
Category: Radio – Single

Client: Delaware Office of Highway Safety
Entry Title: “Click It or Ticket”
Category: Health Promotion Program

Client: Kaiser Permanente
Entry Title: “Residents Rising”
Category: Professional Recruitment Program

Client: MedStar Georgetown Transplant Institute
Entry Title: “Living Donor”
Category: Total Advertising Campaign with TV

Silver Awards

Client: AtlantiCare
Entry Title: “History of Caring”
Category: Internal Publication

Client: Delaware Office of Highway Safety
Entry Title: “Click It or Ticket”
Category: Radio Series

Merit Awards

Client: American Nurses Credentialing Center
Entry Title: “No More All-Nighters”
Category: Direct Mail

Client: AtlantiCare
Entry Title: “Care You Deserve”
Category: Direct Mail

Client: Delaware Office of Highway Safety
Entry Title: “Click It or Ticket”
Category: Total Advertising Campaign with TV

Client: MedStar Georgetown Transplant Institute
Entry Title: “Living Donor”
Category: TV Series

Client: St. Peter’s Health
Entry Title: “A Higher State of Care”
Category: Special Video

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About Aloysius Butler & Clark (AB&C)

AB&C is a 47-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweekrecently selected the agency as one of its 50 “Top Shops” in the nation.

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