AB&C Wins 10 ADDY Awards
Agency Takes Home Three Golds and Seven Silvers at Awards Show Honoring Creative Excellence in Advertising
PHILADELPHIA, PA (March 9, 2018) — Aloysius Butler & Clark (AB&C) was recently honored with 10 industry awards, including three golds and seven silvers, at the 2018 Philadelphia American Advertising Federation (AAF) Awards, also known as the ADDYs. The ADDYs, which honor excellence in advertising, recognized AB&C for work the agency created on behalf of two of their clients: Delaware Office of Highway Safety and Delaware Division of Public Health.
“Our team is proud to be recognized among the top creative talent in the Greater Philadelphia region,” said Paul Pomeroy, president of AB&C. “We attribute our success to the culture we’ve cultivated at AB&C over the last 47 years — one where innovation and creativity thrive in every corner of the agency. We’re also fortunate to have clients who allow us to take risks to help their brands stand apart.”
Click It or Ticket Delaware
The Delaware Office of Highway Safety brought AB&C on board to develop a campaign promoting safe seat-belt use in Delaware. Our rationale behind the “Click It or Ticket” campaign was based on the fact that our target audience believes they are perfect drivers. They think they won’t get into an accident, so they don’t wear their seat belts. Because of this false belief, we decided to flip the concept on its head and place the blame on other drivers for accidents on the road. The “Click It or Ticket Delaware” video won three gold and four silver ADDYs in the categories of Online/Interactive; Elements of Advertising; Special Local Categories; and Film, Video and Sound.
Drive Sober. Arrive Alive DE.
The Delaware Office of Highway Safety and AB&C teamed up to create a social media campaign to prevent drunk driving among college students. We mounted a hidden camera and LED lights inside our vehicle and parked outside popular bars and restaurants in Newark, Delaware. Our driver offered free rides to people on the street and asked them questions regarding their personal experience with drunk driving. The goal was to generate footage of people taking the free ride and answering DUI and drunk-driving-related questions for our online/social video campaign. The “Drive Sober. Arrive Alive DE.” video won a silver ADDY in the category of Out-of-Home and Ambient Media.
Spread the Love
The Delaware Division of Public Health engaged AB&C to raise awareness of the link between ultraviolet (UV) radiation exposure — which comes from the sun and tanning beds — and skin cancer. Skin cancer is one of the most preventable forms of cancer, so to get people to wear sunscreen, we created this radio spot encouraging people to “spread the love with SPF 15 or above.” The “Spread the Love” radio spot won a silver ADDY in the category of Special Local Categories.
Home Fur the Holidays
AB&C created the “Home Fur the Holidays” microsite by partnering with PAWS — one of the Philadelphia region’s largest nonprofit animal shelters — to help find homes for our less-than-fortunate furry friends. We even covered the adoption fees for the 13 lovable cats and dogs featured on our site. The “Home Fur the Holidays” microsite created by AB&C won a silver ADDY in the category of Online/Interactive.
Aloysius Butler & Clark is now eligible to advance to the regional phase of the ADDY Awards, where they will go up against winners from New York in the district competition. District ADDY winners then move on to the national stage of the American Advertising Awards.
About Aloysius Butler & Clark (AB&C)
AB&C is a 47-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.