May 13, 2016

ab+c Creative Intelligence Wins Big at the 33rd Annual Healthcare Advertising Awards

33rdHMRAwardCertificate_HeaderCropTilt_500sqab+c Creative Intelligence, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, ab+c was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.

“We have been a part of the healthcare and recruitment marketing industry for more than 40 years, so it’s always an honor to be recognized for the high levels of excellence we strive to achieve for our clients,” said Paul Pomeroy, ab+c’s managing partner and director of marketing. “Our agency consists of talented people who are dedicated to combining strategic thinking, insightful research and innovative communications to create the results our clients need to differentiate themselves from the competition.”

A national panel of judges reviewed all entries and awarded honors based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

ab+c’s award-winning work is as follows:

Gold:

Category: Poster
Submission: “Lung Screening”
Client: AtlantiCare

Category: Radio Series
Submission: “Obesity”
Client: Delaware Division of Public Health

Silver:

Category: Magazine Series
Submission: “This Is the Moment”
Client: Abington-Jefferson Health

Category: Direct Mail
Submission: Cape May County Direct Mailer
Client: AtlantiCare

Category: Newspaper Series
Subsmission: “Beat On”
Client: Valley Health


Bronze:

Category: Website
Submissionprotectyourskinde.com
Client: Delaware Division of Public Health


Merit:

Category: Newspaper Single
Submission: “Urgent Care Center”
Client: AtlantiCare

Category: Total Ad Campaign w/o Television
Submission: “Life Center”
Client: AtlantiCare

 

 

Category: Magazine Series
Submission: “Care That Grows”
Client: St. Joseph’s Children’s Hospital


About the Healthcare Advertising Awards

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

See more healthcare work here. 



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