September 3, 2015

Branding comes naturally.

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding that we have. And we are fortunate enough to work with many clients who have done exactly that.

Delaware Business Times wrote an article spotlighting Newark Natural Food’s recent brand makeover. (Side note: it’s fairly obvious that posing for pictures doesn’t come quite as naturally to us [or at least to me] as branding does.)

Having an open mind toward how your customers perceive you is the key to success in this game. The folks at Newark Natural Foods had a vision and communicated that vision very clearly to our team, allowing us to develop a fresh look and feel that can be seen in their new store today.

Building a brand doesn’t happen overnight. It’s a process. Our David Brond wrote about this last month. If you missed his blog, check it out here.

Branding, like marketing as a whole, is a group effort where collaboration is key. When agency and client teams put their heads together and come up with a solution that gets everyone excited, it makes all the effort worth it in the end. Naturally.




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