July 16, 2015

ab+c Creative Intelligence Wins Three Golds and “Best of Newspaper Campaign” from the New Jersey Ad Club

Jersey-Awards

Three of ab+c’s healthcare clients were among the winners.

Wilmington, DE—ab+c Creative Intelligence won five awards at the 47th annual Jersey Awards, hosted by the New Jersey Advertising Club. Ads for three of ab+c’s New Jersey healthcare clients—Rutgers Cancer Institute of New Jersey, Holy Name Medical Center and Cooper University Health Care—were among the winners.

With “Best of” as the highest recognition, the Rutgers Cancer Institute of New Jersey brand campaign won both first place and the overall award for “Best of” in the Newspaper campaign category. Cooper University Health Care won a first-place award in the Consumer Magazine Campaign category for a campaign featuring the MD Anderson Cancer Center at Cooper. Additionally, newspaper ads for Holy Name Medical Center won first-place and second-place awards.

“Healthcare has always been a big industry for us, and continuing to get recognized shows we’re able to stay on top of all the changes in the industry,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “Great working relationships turn out great creative, and that is absolutely the case for these three New Jersey–based clients.”

In the state of New Jersey, the New Jersey Advertising Club is the largest organization of its kind, with a membership that includes agencies, corporations, designers and nonprofit groups. The 47th Jersey Awards featured numerous categories with more than 500 total entries.

Full List of Awards

Best of

Client: Rutgers Cancer Institute of New Jersey

Category: Newspaper campaign

Submission: Deli Guy Print

RCINJ1

First place

Client: Rutgers Cancer Institute of New Jersey

Category: Newspaper campaign

Submission: Deli Guy Print

RCINJ1

Client: Holy Name Medical Center

Category: Newspaper—full-page, four-color or more

Submission: Breast Cancer Game Ad

holyname3

Client: Cooper Health

Category: Consumer—magazine campaign

Submission: MD Anderson

Second Place

Client: Holy Name Medical Center

Category: Newspaper—full-page, four-color or more

Submission: Dr. Lewin Family Ad

Holyname2

Want to see what else we’ve done for our healthcare clients? Take a look.

 

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