August 19, 2014

How digital solutions help healthcare organizations

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

Pew Research Center says 59% of U.S. adults have looked online for health information in the past year.

We know you. You’re a hospital or a healthcare system looking to increase your brand awareness or service-line volumes in your noisy city. You’re one of many hospitals patients can choose from when they have an emergency, need a doctor or are looking for preventive programs. And you’ve probably noticed that when patients come in for appointments, they’ve done their research — they are informed. Pew Research Center says 59% of U.S. adults have looked online for health information in the past year. We all know it’s easy for people to jump on Google, look up symptoms and try to self-diagnose. Don’t you want to be the one they turn to when it’s time to see a doctor?

There’s more to marketing than just being online.

You’ve got a website and it’s easy to navigate. But are you driving everyone you can to your site? Your online strategy could be missing critical steps. With constantly evolving online technology, you have lots of tactics at your disposal to help you engage your target audiences — everything from pay-per-click ads to new movers’ campaigns to online orthopedic assessment tools. You can even use online tools to improve the way you measure the effectiveness of your direct mailers. For example, let’s say your healthcare organization is running online banner ads for your new state-of-the-art cancer institute. How’s that click-through rate? The traffic to your site should look like a busy summer highway on the way to the beach, not like a sleepy back road — because you want everyone to see the information on the breakthrough cancer treatments you offer. If you are tracking (and kudos to you if you are), maybe the numbers aren’t what you want. Have you tried A/B testing your ads? Changing the look of your graphic or the tone of your copy could make the difference between people stopping in their online tracks and people passing by. This is just one type of online advertising problem organizations experience.

Think you could be missing something in your digital marketing space?

People spend countless hours online, making the digital world an excellent place to increase your organization’s brand awareness. And as with everything else in life, there’s doing it — and there’s doing it right. Watch our Digital Solutions Webinar for healthcare organizations. You’ll see how we first figure out where your targets are. Then we break down the technical “stuff” — SEO, SEM, PPC — and how to successfully measure all of it. Finally, we develop successful campaigns, platforms or other measurable tactics that ensure your audiences get your message.

We know you. You want to succeed. We want to help.






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