May 1, 2013

Bringing home the gold!

Ecstatic, thrilled and maybe even a little overwhelmed — that pretty much sums up how people are feeling here at ab+c after learning that we won Best in Show, 11 gold, two silvers, one bronze and four merit award at the 30th Annual Healthcare Advertising Awards. Those numbers alone are pretty impressive, but what’s even more meaningful is that we won more gold awards than any of the other 268 agencies that submitted and that we had 14 different clients win with us.

These numbers validate what we already know: The healthcare marketing industry is just as competitive as healthcare these days. More agencies are entering into this specialty area, but this year’s success shows that we are ahead of the curve. Our healthcare team is steeped in expertise and our partners benefit from the years (even decades — yikes!) that we have been working in the industry.

We love working with our healthcare marketing clients — some of the best in the country — to develop marketing materials that push boundaries not only creatively, but strategically, to reach the right target audience with the right message at the right time.

So whether it’s the Best in Show physician video direct mailer introducing the MedStar Heart Network in Baltimore to referring physicians, or the Abington Health radio spot featuring Philadelphia sportscaster Ray Didinger, or The Chester County Hospital’s brand television commercial, we are incredibly proud to be recognized by our peers at Healthcare Marketing Report. Their national panel of judges evaluated nearly 4,000 entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. And we were one of only 17 to receive Best in Show designation for overall excellence and breakthrough advertising.

That can mean only one thing: happy hour at ab+c!

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