Radio and Browsing – Perfect Together.
By Linda Miniscalco
Radio's impact on brand browsing.
Good news for our clients who utilize radio. A new RAB survey shows that radio advertising grows online brand browsing by 52%.
Twenty-three brand campaigns were measured in the research. Not only were 52% of respondents more likely to include that brand name in their browsing, but 58% of all browsing stimulated by radio took place within 24 hours.
Radio. It's fast, efficient and a great way to drive people to your website.
Posted on 02-24-10, By Linda Miniscalco