28
August 2015

HTML 5: Death to Flash

 

8-29 blog photo

by: Kathleen Doyle and Michael English

While we’ve heard rumblings in the industry about the demise of Flash for some time, it has become a reality only recently. Here’s a quick history of the rocky relationship between the Internet and Flash. Back in 2007, Apple chose not to allow a Flash player plugin on the iPhone, and in 2010, Steve Jobs called for Adobe to “kill Flash.” The writing was on the wall.Read full post...

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24
August 2015

ab+c Creative Intelligence Wins Eight Digital Health Awards

Wilmington, Del.—ab+c Creative Intelligence was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; Digital Health—Social Media; and Connected Digital Health. ab+c won gold, silver, bronze and merit awards for various digital advertisements, website designs, rich media and social media content.

“The Heroin Trap” website won gold—the highest award—in the category of Interactive Content/Rich Media for Web-based Digital Health. AtlantiCare’s “Well 4 Life” also received a gold award for Digital Health Curation in the same classification.Read full post...

How long does it take to establish a brand that works?

Brands don't happen over night.  image credit: Latimre Appleby

Brands don’t happen over night.
image credit: Latimre Appleby

In my career I have built, enhanced and even created numerous brands for multiple organizations in healthcare, higher education, and other industries. And people always ask me, “How long does it take to establish a brand?”

My answer: five years.

In the first phase, you’ll develop your brand. This requires qualitative and quantitative marketplace, stakeholder and competitor research; positioning and brand platform formation; and creative execution, messaging, and brand guideline and internal collateral development. You’ll need careful planning and patience—and about 18 months.Read full post...

12
August 2015

Creative Director

Show us something we haven’t seen.

We’re looking for a seasoned creative director for our Wilmington, DE office,  who can take an award-winning team to even greater heights. You’re a natural leader and a strong communicator with team-building experience. You’re an expert at creating print, digital and broadcast campaigns with measurable results. You may be the CD we need.Read full post...

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Show your true colors: Diversity for the win.

shutterstock_303148076The term “diversity” is popping up more and more in in the news and within our organizations. Why? Diversity is great for business—it’s a key driver of innovation, and it’s crucial for companies that want to attract top talent. Diversity and inclusion (D&I) is no longer just “training” that your employer requires you to complete—it’s a crucial factor in the culture of successful organizations. Read this case history about how Sodexo used D&I to improve employee engagement and foster creativity.

Have you ever wondered how D&I affects your brand?Read full post...

Content aimed at millennials should hit one of these three things

Believe it or not, I happen to be an early (1986) millennial, and my brothers came around at the end (2000 & 2002) And we all

I happen to be an early millennial (1986), and my brothers came around at the end (2000 & 2002) And the three of us consume content very differently, and much differently than mom and dad.

If you’re not a millennial, you probably have a mental image of how we behave—we can’t put our phones down, we can’t pay attention to anything for more than a few seconds, we aren’t following the traditional 9–5 workday and we can be kind of difficult.

It’s all true.

But we’re also an important demographic—and we’re changing the way marketers do their job.Read full post...

28
July 2015

Stamford Health System Selects ab+c Creative Intelligence as Agency of Record

StamfordHealth_LogoWilmington, DE—ab+c Creative Intelligence has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage ab+c’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.Read full post...

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28
July 2015

ab+c Public Relations Team Wins State, Then National Press Awards

Educating beach-goers in Dewey about protecting their skin.

Educating beach-goers in Dewey about protecting their skin.

Leah Haugh and Dante LaPenta made some statewide and national PR noise for ab+c Creative Intelligence. The pair won first place awards from the Delaware Press Association and the National Federation of Press Women (NFPW). Let’s see how they made it happen.

Working with the Delaware Division of Public Health, the ab+c public relations team was tasked with spreading the word on spreading sunscreen as well as getting screened for skin cancer. And as the behavior change marketing experts at ab+c know better than most, getting people to even consider a behavior modification (like turning off the tanning bed) is no easy task.Read full post...

23
July 2015

The Delaware Council on Gambling Problems Chooses ab+c for Public Awareness Campaign

Delaware Council on Gambling Problems, Inc. The Delaware Council on Gambling Problems (DCGP) has selected ab+c Creative Intelligence, a full-service marketing communications agency, for a public awareness campaign that links Delawareans affected negatively by gambling with services provided by the DCGP. The agency will provide website development, public relations, social media, paid media and creative services.Read full post...