17
December 2014

Erin Mulrooney Joins ab+c as Digital Media Supervisor

Erin-MulrooneyWILMINGTON, DE—ab+c Creative Intelligence has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.Read full post...

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16
December 2014

Client Services Team Adds Dayna Hawco

Dayna_HawcoDayna Hawco becomes the newest member of the ab+c client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

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Facebook changes how marketers can promote posts.

Facebook surveyed users on promotional posts.

Facebook surveyed users on promotional posts.

On January 15, Facebook users are going to see a cleaned-up newsfeed with less clutter and more controls for promotional posts. Facebook decided to make these changes after surveying users and learning they want less promotional content and more stories from friends and posts from pages they opted in to see.

Facebook decided to crack down on:Read full post...

10
December 2014

Recruitment Marketing Team at ab+c Creative Intelligence Tallies Three New Clients

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — ab+c Creative Intelligence, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of ab+c’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

08
December 2014

Copywriter

We know that great copywriters are hard to find. But then again, “great places to work” can be just as tough to unearth. If you’re an experienced writer, with at least 5 years experience, who thinks conceptually, writes compellingly and communicates effectively, a great job offer (at a cool place to work) could be in your future. Read full post...

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Happiness is the new ROI.

Happiness is the new ROI.

Happiness is the new ROI.

Really? What an intriguing thought. But whose happiness are we talking about? Employees’? Management’s? The entire company’s?

I’ve heard a lot of sentences begin with the words “happiness is.” Most of the definitions are so simple and “inspirational” that I don’t give them a second thought. But this one made me stop and click through to the video presentation given by Centro CEO Shawn Riegsecker at the 4A’s Talent 2030 Conference.Read full post...

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Top 10 ways to stop scope creep!

You can prevent and adapt to scope creep with these five steps!

You can prevent and adapt to scope creep with these five steps!

Great — now that I have your attention, it’s time for the ol’ bait-and-switch. Instead of offering 10 ways to stop scope creep, I’ll describe the five things you need to prevent and adapt to scope creep. If you’re a project or account manager who has worked in an agency, you’re very familiar with scope creep, whether you have six months or 20 years of experience. If you’re lucky enough to have no idea what I’m talking about, scope creep happens when a project deviates from the original direction outlined in the project plan. It’s simply a part of the business — and the sooner we accept that, the sooner we can adjust, adapt and produce the best work under the circumstances.

Here are the five things I promised:Read full post...

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We’re all just sittin’ around the campfire, really

PR training helps our clients communicate clearly and  effectively.

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The ab+c PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...