How emails can ruin your chance to get leads

Bad emails can ruin your nurturing strategy!

Bad emails can ruin your nurturing strategy!

Earlier this week I received the following email, and because of their confidentiality notice I’m just going to paste the copy:

Subject: Additional Sales Leads

Hi,

Are you currently in need of help in generating leads or appointments for your business? We can help you through our Multichannel Marketing Solutions.

I’d be happy to talk to you and discuss our program. Please let me know the best way for us to connect. Read full post...

09
February 2015

So fresh you wanna slap it.

Click to enlarge

Click to enlarge

Some creative is just fun to show off. Recently we partnered with the good folks at Newark Natural Foods, a healthy foods grocery store, to help them with a rebranding effort. They plan to launch the campaign as they expand to a larger location.We worked on a brand discovery project, updated their logo and produced in-store posters, among other things.Read full post...

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06
February 2015

Does my hospital need a blog?

Healthcare Organizations should blog too

72% of Internet users look for health information online – is there information you could be offering them?

The short answer is yes. According to an article in Social Media Today:

  • 72% of Internet users look for health information online.
  • 77% of Internet users read blogs.
  • 81% of U.S. consumers trust advice and information from blogs.
  • Companies that blog have 97% more inbound links.

OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...

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Find your unused content and share it.

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Think about all the untold stories, all of the unshared expertise, experience, and knowledge.

Remember summer reading lists? If you were like me, you procrastinated until late August then hustled through all of the books — barely finishing before the first day of school or even later (don’t tell Mrs. Holden). But there was one summer reading book that I couldn’t put down — To Kill a Mockingbird. I assumed I’d never hear from Scout and Jem Finch again. But hold on, Maycomb. Harper Lee is publishing a “sequel” called Go Set a Watchman, which chronicles Scout’s life as as an adult.

This story of rediscovery is incredible. Here are the Cliff Notes:Read full post...

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What is inbound and why do you need it?

InboundblogInbound or content marketing is nothing new. As marketers, we’ve been creating content — e-books, white papers, webinars, infographics, blogs — for years. What’s new is using inbound to build business. Here’s how: We create content that potential buyers want and need, optimize the website, build trust with the prospect through personalized lead nurturing, and eventually turn that prospect into a customer.

And we do all of this in real time, while we track what’s working and what isn’t, enabling us to show the ROI of marketing. Statistics tell us inbound methods cost 62% less than outbound methods, and generate three times more leads. Those are some pretty awesome numbers.Read full post...

29
January 2015
27
January 2015

Tara Moore of ab+c Creative Intelligence Earns Diversity Certification

Tara Moore receives her post graduate certification in Diversity Studies

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of ab+c Creative Intelligence has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...