We’re all just sittin’ around the campfire, really

PR training helps our clients communicate clearly and  effectively.

PR training helps our clients communicate clearly and effectively.

I’m a PR professional. But my real job is storyteller. I use press releases, feature articles, social media and grassroots outreach to get our clients’ messages across. But sometimes, the client needs to be the storyteller.

The ab+c PR team offers a variety of training modules to help our clients communicate clearly and effectively. Maybe you need some help with a stressful situation, such as giving a speech in public or having to be interviewed by the media. Don’t sweat it. Yours truly, a PR pro, is here to help.Read full post...

What you need to know about working with a full-service agency.

Working with a full service agency brings a lot of benefits to clients.

Working with a full-service agency brings a lot of benefits to clients.

The advertising industry has evolved since the days of the Mad Men. Full-service agencies have given way to specialty shops. These shops usually focus on one marketing tactic — PR, SEO, website design or maybe inbound marketing. And they tend to concentrate on only one or two industries.

I heard this line over and over at a recent conference:Read full post...

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06
November 2014
04
November 2014

VCU Chooses ab+c Creative Intelligence for Physician Recruitment Initiative

ab+c will conduct an employment branding discovery initiative for VCU.

ab+c will conduct an employment branding discovery initiative for VCU.

BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named ab+c Creative Intelligence, a full-service marketing communications agency, as its physician recruitment partner. ab+c will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior strategist Shawn Kessler leads the ab+c physician recruitment team.Read full post...

22
October 2014

Healthcare Account Executive

Do you feel at home in hospitals? Most good healthcare account executives do.
If you happen to be one, and you’re the detail-oriented type who’s adept at planning, analyzing and evaluating marketing data, a healthy job offer (at a cool place to work) could be in your future. We need someone who can develop budgets, counsel clients and collaborate with account teams to develop marketing recommendations, strategies and action plans. The perfect person will have at least 5–7 years of experience in a healthcare or an ad agency setting. Check us out online. You’ll get a sense of who we are — as well as the clients we serve.

Submit your resume online.

09
October 2014
08
October 2014

ab+c Creative Intelligence Named Agency-of-Record for Multiple Sclerosis Association of America

MSAA-Logo

Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — ab+c Creative Intelligence was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...

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