Clean out your brand closet

Like your wardrobe, brands can accumulate many layers over the years.

Like your wardrobe, brands can accumulate many layers over the years.

Some fashion trends stick around for way, way too long. And some stuff just stays in your closet way, way too long. You know what I’m talking about: that loud pair of platforms and that mohair turtleneck sweater you just had to have when you were 17. But somewhere in all that mess, you have a look that is true to you. That’s why, at least once a year, it’s a great idea to purge. And what better time than spring?Read full post...

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ab+c Creative Intelligence healthcare PR case studies

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Download a PDF of this info-graphic.

Senior Emergency Department and End-of-Life

ab+c developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media tours and proactive outreach. ABC-healthcarePR-blog-stjoesRead full post...

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Write clearly. Please.

Despite its extinction, the diplodocus prefers the active voice.

Despite its extinction, the diplodocus prefers the active voice.

We write stuff to give information or opinions or feelings or whatever to someone else. We need that someone to understand what we’re putting out. So it’s important to be clear.

Now, you may say, it’s tough to be clear, because English is a language with a lot of tricky rules. And they’re always changing. It’s true — some of the rules your teacher droned on about in eighth grade have gone the way of the diplodocus (so it’s a good thing you weren’t paying attention). For example, you may have learned never to end a sentence with a preposition. Somebody set this rule a long time ago to prevent other people from saying, “Where are you going to?” or “Where’s my badminton racquet at?” That “to” and that “at” are just unnecessary. But there’s nothing wrong with saying, “These aren’t the droids you’re looking for” or “He really wasn’t where it’s at.” Well, the first is OK; I mean, it’s Alec Guinness, and if English-speaking people can’t look to him to set a good example, then civilization is lost. The second is actually not OK, but it’s Dylan and it’s a song lyric and it’s a figure of speech so cut him some slack.Read full post...

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ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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Do I really need a blog?

Typing on Computer 1

HubSpot: Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.

The short answer is yes. According to a recent article in Social Media Today:

  • 81% of U.S. consumers trust advice and information from blogs.
  • Small businesses with blogs generate 126% more leads.
  • 61% of U.S. consumers have made a purchase based on a blog post.

So how do you write a good one?Read full post...

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Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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Things not going well with your ad agency?

Has it been a while since you’ve gotten any killer ideas from your agency? Is the creative they give you an echo of the suggestions you gave them? Do you feel like they’re not giving you their best?

You can do something about it.

Give your agency a report card.

Everyone that works for someone wants to know how he or she is doing. Agency folks are no exception. Get together with them regularly to talk about how things are going. They’ll get a better understanding of your wants and needs, and that will pay off handsomely.Read full post...

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Baby branding

Baby naming is a competitive endeavor.

Baby naming is a competitive endeavor.

My wife and I are expecting our third child in about a month and the pressure is on to pick a name for “baby girl.” When we tell people we don’t have a name yet, some of them think we’re just trying to keep it a secret so no one else picks the name. If you’ve looked for inspiration or ideas for baby names recently, you’ve no doubt realized that a full-blown industry has grown up around the subject. There are baby name consultants, dozens of websites and the official records kept by the Social Security office.

The top three boy names in the United States are:Read full post...

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Driving down highway traffic deaths

Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. ab+c and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase the rate of seat belt use to an all-time high of 92% —one of the highest percentages of usage in the nation. Preliminary reports also show that 36% of the 99 traffic deaths in 2013 were alcohol-related. This percentage decreased dramatically from 2012 when 60 (or 52%) of the 116 motorist fatalities were alcohol-related.Read full post...

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Investing in financial brain power

Ed Ianniab+c welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He holds his juris doctor from the University of Virginia School of Law, bachelor’s and master’s degrees from Oxford University, and a bachelor’s degree from Princeton University.Read full post...

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