17
June 2016

Ad Operations Coordinator

ab+c is looking for an ad operations coordinator to join our expanding digital media team. This position requires a high level of accuracy, organization, attention to detail and focus. You need to be able to manage multiple clients, campaigns and projects under tight deadlines.

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17
June 2016

PPC Specialist

You, the PPC specialist of our dreams, are a data-obsessed problem solver. You pay attention to the details without losing sight of the big picture. You’re quick to pick up patterns and patient enough to identify long-term trends. You are detail-oriented, logical and endlessly curious about the future of paid search.
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16
June 2016

Media Assistant

The ab+c media team is growing and needs support. The role of media assistant is to manage implementation and documentation for our clients’ media plans and buys. You will work under the supervision of experienced media planners and buyers, and support the media process from beginning to end. A high level of accuracy is required, as you will manage budgets and reconcile spending throughout the life of each campaign.Read full post...

07
June 2016
07
June 2016

ab+c Creative Intelligence Receives 2016 Delaware Hispanic Award

2016-Delaware-Hispanic-Awards-whtab+c Creative Intelligence recently received the 2016 Delaware Hispanic Award, presented to the agency in recognition of its dedication to developing culturally and linguistically competent marketing communications campaigns, as well as the positive and notable impact ab+c’s work has made on the local Latino community. This prestigious award is presented annually by the Delaware Hispanic Awards and Delaware Hispano magazine.Read full post...

Marketing Is Alive and Well

June 1 marks the 119th anniversary of Mark Twain’s well-known quote: “The report of my death was an exaggeration.”

It seems an appropriate time then to report that any rumor suggesting that marketing is dead (and branding is meaningless) is also an exaggeration. Last month, SSRS, a full-service market and survey research firm (www.ssrs.com), completed 1,000 interviews with adults ages 18+ across the United States. The SSRS Omnibus Survey uses a dual-frame model (RDD and cell) with 60 percent of the sample cell-phone respondents. Two of the survey questions suggested by ab+c Creative Intelligence were related to consumers’ current opinions of marketing and branding.Read full post...

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What Is Your Personal Brand?

Tips to creating a strong personal brand.

What is your personal brand?

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

—Tom Peters

The term “personal branding” was first coined in 1997 by leading business-management thinker Tom Peters. A personal brand is formed by an individual’s professional reputation and online image, as well as personal characteristics such as work style, community engagement and worldview. It incorporates all the skills, talents and areas of expertise an individual has cultivated over his or her lifetime.Read full post...

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13
May 2016

ab+c Creative Intelligence Wins Big at the 33rd Annual Healthcare Advertising Awards

33rdHMRAwardCertificate_HeaderCropTilt_500sqab+c Creative Intelligence, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, ab+c was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

03
May 2016

Employee Spotlight: Craig Brown

Craig Brown takes over the agency Instagram tomorrow!

He’s our go-to guy for anything b2b or financial. After more than eight years here at ab+c we know we can actually go to him for anything.

Full-time account supervisor, part-time interior decorator (a title he earned after he helped coordinate our whole first floor renovation) and holder of our March Madness brackets—he’s Craig Brown and he’ll be taking over our Instagram tomorrow to walk you through a day in his life here at the agency.

Make sure to follow @abc_creative on IGRead full post...

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28
April 2016

Award-winning campaign helps create awareness for obesity in Delaware.

Obesity Banner ads

 

Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...