October 2015

University of Virginia Medical Center Chooses ab+c Creative Intelligence for Recruitment Marketing

UVA Medical Center has called ab+c in to provide recruiting , digital and traditional marketing tactics.

UVA Medical Center has called ab+c in to provide recruiting , digital and traditional marketing tactics.

The University of Virginia (UVA) Medical Center has selected ab+c Creative Intelligence, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. ab+c will provide direct recruitment, digital and traditional marketing tactics to support the client in recruiting nurses, pharmacists, dialysis technicians, IT staff and other key associates as the organization grows to meet the demand of its community.Read full post...

October 2015

Web Designer

We’re looking for a talented front end web designer with strong graphic instincts and a passion for digital to help us create amazing user experiences.

Join us, and work in a fun and challenging atmosphere with people who genuinely love what they do and where they work. Discover why ab+c Creative Intelligence has been named Delaware’s top agency by Adweek and a Top Delaware Workplace. This position is available in either our Wilmington or Philadelphia location.Read full post...


Marketers need to be good writers.

Writing is quickly becoming an important skill for marketers to have.

Writing is quickly becoming an important skill for marketers to have.

I’m no writer. Which might become evident as you make your way through this. When I was in college, nobody told me how important writing would be once I landed a marketing job. Maybe they didn’t think it was important because of how fast everything in marketing and advertising changes. But I’ve come to accept my fate as a marketer—I must be a writer. As marketers, we can’t deny it or pretend it isn’t a huge part of our jobs. With marketing and advertising making a shift from traditional to digital, more of our everyday job has become writing. Emails. Blogs. Content. Tweets. Press releases. Proposals. StrategiesRead full post...

Employment Branding = Consumer Branding

Almost 400 people took the Business and Labor Resources Employment Branding Survey this past June. The results highlight the importance of marketing and human resources professionals working together to build and maintain an employment brand.

Slightly more than one quarter (26.6%) of survey respondents said their organization has an employment brand program—i.e., “a program directed at employees and potential employees as opposed to a general brand program directed at the population at large.”

Of those who don’t have a brand program, 40.5% said they plan to implement or are considering one, and 50.7% said they may consider one in the future.Read full post...


Branding comes naturally.

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

Craig, Jenn and Paul of ab+c with Anita Moos of Newark Natural Foods. (Photo credit the Delaware Business Journal.)

If you scour our website and blog, you’ll see the words “brand” and “branding” popping up all over the place. It’s at the very core of what we do, so naturally we like to talk about it. What makes our jobs more fun is when our clients adopt that same love and appreciation for branding that we have. And we are fortunate enough to work with many clients who have done exactly that.

Delaware Business Times wrote an article spotlighting Newark Natural Food’s recent brand makeover. (Side note: it’s fairly obvious that posing for pictures doesn’t come quite as naturally to us [or at least to me] as branding does.)Read full post...

August 2015

HTML 5: Death to Flash


8-29 blog photo

by: Kathleen Doyle and Michael English

While we’ve heard rumblings in the industry about the demise of Flash for some time, it has become a reality only recently. Here’s a quick history of the rocky relationship between the Internet and Flash. Back in 2007, Apple chose not to allow a Flash player plugin on the iPhone, and in 2010, Steve Jobs called for Adobe to “kill Flash.” The writing was on the wall.Read full post...

August 2015

ab+c Creative Intelligence Wins Eight Digital Health Awards

Wilmington, Del.—ab+c Creative Intelligence was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; Digital Health—Social Media; and Connected Digital Health. ab+c won gold, silver, bronze and merit awards for various digital advertisements, website designs, rich media and social media content.

“The Heroin Trap” website won gold—the highest award—in the category of Interactive Content/Rich Media for Web-based Digital Health. AtlantiCare’s “Well 4 Life” also received a gold award for Digital Health Curation in the same classification.Read full post...

How long does it take to establish a brand that works?

Brands don't happen over night.  image credit: Latimre Appleby

Brands don’t happen over night.
image credit: Latimre Appleby

In my career I have built, enhanced and even created numerous brands for multiple organizations in healthcare, higher education, and other industries. And people always ask me, “How long does it take to establish a brand?”

My answer: five years.

In the first phase, you’ll develop your brand. This requires qualitative and quantitative marketplace, stakeholder and competitor research; positioning and brand platform formation; and creative execution, messaging, and brand guideline and internal collateral development. You’ll need careful planning and patience—and about 18 months.Read full post...

August 2015

Creative Director

Show us something we haven’t seen.

We’re looking for a seasoned creative director for our Wilmington, DE office,  who can take an award-winning team to even greater heights. You’re a natural leader and a strong communicator with team-building experience. You’re an expert at creating print, digital and broadcast campaigns with measurable results. You may be the CD we need.Read full post...


Show your true colors: Diversity for the win.

shutterstock_303148076The term “diversity” is popping up more and more in in the news and within our organizations. Why? Diversity is great for business—it’s a key driver of innovation, and it’s crucial for companies that want to attract top talent. Diversity and inclusion (D&I) is no longer just “training” that your employer requires you to complete—it’s a crucial factor in the culture of successful organizations. Read this case history about how Sodexo used D&I to improve employee engagement and foster creativity.

Have you ever wondered how D&I affects your brand?Read full post...