ab+c Creative Intelligence Achieves Google Partner Status

WILMINGTON, DE — ab+c Creative Intelligence, with offices in Wilmington, DE, Philadelphia, and Bloomsburg, PA, is now a Google Partner. Achieving Google Partner status required the agency to pass certification in AdWords, demonstrate mastery of Google’s certification exams and show an “active and healthy” book of business.

Google Partner Badge

Google Partner Badge

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Agile marketing — latest fad or the future? — Part 2

Now that we’ve gone over some basics in Part 1, let’s look at how the Agile methodology can work in your agency.

T-Shaped People

Assemble your team of T-shaped people.

As with any project, your team members are your most important assets. Agile doesn’t call for the smartest, fastest or most specialized team members available. Instead, it works best with T-shaped people. I know what you’re thinking: Great, let’s add another piece of jargon to the mix! An uppercase T has two parts: the horizontal top bar and the vertical stem. The top bar represents a broad range of skills from left to right, and the stem represents the depth of knowledge in a specific skill. T-shaped people — those who specialize in a specific skill but have a broad range of knowledge across multiple disciplines — understand how all of the different skills work together to ensure the project is compatible across all specialties.Read full post...

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Hyperreality on a budget

I've flown with the pelican and I can tell you, it’s exhilarating.

I’ve flown with the pelican and I can tell you, it’s exhilarating.

Reality’s fine for the everyday world, but sometimes you need something a little more stimulating and rewarding. Well, you’re in luck. Now you can experience a type of hyperreality — a mixture of physical and virtual reality that enables you to expand your mind while exploring unattainable vistas.

Hyperreality was just the next logical step in our compulsive quest for new experiences. With instant access to unlimited information, we had to ask: How do we add value? With an enhanced hyperreal visual experience. And it’s pretty accessible for all of us.Read full post...

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Clean out your brand closet

Like your wardrobe, brands can accumulate many layers over the years.

Like your wardrobe, brands can accumulate many layers over the years.

Some fashion trends stick around for way, way too long. And some stuff just stays in your closet way, way too long. You know what I’m talking about: that loud pair of platforms and that mohair turtleneck sweater you just had to have when you were 17. But somewhere in all that mess, you have a look that is true to you. That’s why, at least once a year, it’s a great idea to purge. And what better time than spring?Read full post...

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ab+c Creative Intelligence healthcare PR case studies

ABC16200-PRSA-Infographic-BlogImage

Download a PDF of this info-graphic.

Senior Emergency Department and End-of-Life

ab+c developed and executed a public relations campaign to raise awareness of St. Joseph’s Regional Medical Center’s specialized Senior Emergency Department and end-of-life services. Over an 18-month period, local and national media covered this campaign, which included a series of media relations pieces, media tours and proactive outreach. ABC-healthcarePR-blog-stjoesRead full post...

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Write clearly. Please.

Despite its extinction, the diplodocus prefers the active voice.

Despite its extinction, the diplodocus prefers the active voice.

We write stuff to give information or opinions or feelings or whatever to someone else. We need that someone to understand what we’re putting out. So it’s important to be clear.

Now, you may say, it’s tough to be clear, because English is a language with a lot of tricky rules. And they’re always changing. It’s true — some of the rules your teacher droned on about in eighth grade have gone the way of the diplodocus (so it’s a good thing you weren’t paying attention). For example, you may have learned never to end a sentence with a preposition. Somebody set this rule a long time ago to prevent other people from saying, “Where are you going to?” or “Where’s my badminton racquet at?” That “to” and that “at” are just unnecessary. But there’s nothing wrong with saying, “These aren’t the droids you’re looking for” or “He really wasn’t where it’s at.” Well, the first is OK; I mean, it’s Alec Guinness, and if English-speaking people can’t look to him to set a good example, then civilization is lost. The second is actually not OK, but it’s Dylan and it’s a song lyric and it’s a figure of speech so cut him some slack.Read full post...

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ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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Do I really need a blog?

Typing on Computer 1

HubSpot: Companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all.

The short answer is yes. According to a recent article in Social Media Today:

  • 81% of U.S. consumers trust advice and information from blogs.
  • Small businesses with blogs generate 126% more leads.
  • 61% of U.S. consumers have made a purchase based on a blog post.

So how do you write a good one?Read full post...

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Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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Things not going well with your ad agency?

Has it been a while since you’ve gotten any killer ideas from your agency? Is the creative they give you an echo of the suggestions you gave them? Do you feel like they’re not giving you their best?

You can do something about it.

Give your agency a report card.

Everyone that works for someone wants to know how he or she is doing. Agency folks are no exception. Get together with them regularly to talk about how things are going. They’ll get a better understanding of your wants and needs, and that will pay off handsomely.Read full post...

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