20
January 2015

ab+c Creative Intelligence to Perform Brand Audit for The Healey Education Foundation

WILMINGTON, DE—ab+c Creative Intelligence and The Healey Education Foundation will explore all aspects of Healey’s brand, including its graphics, messaging, tagline, marketing materials and website. With the Foundation’s evolution and expansion into new markets, Healey—known previously as The Catholic School Development Program—wants to ensure complete clarity of its mission.Read full post...

Read more in

Your path forward can’t be a rut!

Keeping yourself motivated at work leads to better work and a happier day at the office

Motivation is like a muscle, it won’t grow on its own! You need to push it!

I finally hit my one-year anniversary at ab+c — and every day I still wake up as excited as I was on my first day of work here. I know, sounds totally cheesy — but whatever. I refuse to get into a rut. Because once things get stagnant, I quit pushing myself to become better. Like at the gym. Doing the same old routine gets old real fast and, before you know it, going just seems boring and skipping becomes a lot more appealing. But if you keep your routine new and exciting, you’ll always be looking forward to going.Read full post...

Read more in
13
January 2015

ab+c Creative Intelligence Wins Gold in Cardiovascular Advertising

The campaign resulted in 72 new appointments with MedStar Health physicians.

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—ab+c Creative Intelligence and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). ab+c’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

7 steps to lead generation and nurturing in a long sales cycle

Know what drives your prospects.MarketingFunnel

As marketers, we need to help our sales teams with longer sales cycles face one of their biggest challenges: staying top-of-mind during a decision-making process that can drag on for months or years. At ab+c, we’ve come up with a process that uses strategy and technology to meet this challenge without breaking the bank.

Step 1: Work with your sales team to identify key drivers in the prospect’s decision-making process.

Read full post...

07
January 2015

Jonathan Mathers Joins ab+c Philadelphia as Senior Art Director

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, ab+c Creative Intelligence’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Read more in
19
December 2014
19
December 2014

ab+c Hires Emily Desimone as Media Coordinator

Emily-DesimoneEmily Desimone has joined the media team at ab+c Creative Intelligence. After completing the ab+c internship program, she accepted a full-time position as media coordinator. Emily earned a bachelor of science degree in marketing from Wilmington University. She will assist in digital analytics reporting, traditional and digital media buying and planning, and media research and campaign management.

Read full post...

Read more in
17
December 2014

Erin Mulrooney Joins ab+c as Digital Media Supervisor

Erin-MulrooneyWILMINGTON, DE—ab+c Creative Intelligence has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.Read full post...

Read more in
16
December 2014

Client Services Team Adds Dayna Hawco

Dayna_HawcoDayna Hawco becomes the newest member of the ab+c client services team. The junior account executive brings experience in account management, advertising sales and social media from her past roles with CBS Radio and Slice Communications. She is a graduate of Rowan University, where she double-majored in advertising and public relations. Dayna is driven by creativity, thrives on competition, and believes positive energy is essential in a successful work environment.Read full post...

Read more in