26
January 2016

Office of Highway Safety Winter Campaign

FB_Post_snowydrivingWinter: It can be the most wonderful time of the year, but it can also be the most dangerous—especially on the road. ab+c works with the Delaware Office of Highway Safety (OHS) throughout the year to make drivers and pedestrians aware of the state’s laws along with the dangers of speeding, driving under the influence, distracted driving and the like. However, the holiday seasonRead full post...

How to make a strong marketing plan for 2016

Have you updated your marketing plan lately?

Have you updated your marketing plan lately?

I’m here to say, it’s 2016 and marketing has changed. A lot. Marketing is no longer centered around your product, but your customer.

Now’s a good time to update your marketing plan (you have a marketing plan, right?). Make it your road map for this year’s marketing initiatives. Use it to set goals that you can check on from time to time—and say, “Oh, yeah, lookin’ good” or “Oh, sh*t, we’re totally off.” If you Google “marketing plan template,” you’ll find a standard outline consisting of about ten things you could include—like a SWOT analysis, USP and pricing strategies.Read full post...

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15
January 2016

Proofreader

Do you drive your friends crazy pointing out typos in restaurant menus? Do you have a strong opinion about serial commas? Would you like to work in a fun and challenging atmosphere with people who genuinely love what they do and where they work?

ab+c Creative Intelligence is looking for an experienced proofreader with strong graphic instincts and a passion for clear, concise, correct copy.Read full post...

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The Benefits of Selecting an Agency of Record

WHy work w an AOR

What benefits working with a full-service agency can offer over a project shop.

In the end, designating an advertising Agency of Record (AOR) for your organization should be a decision based on the strategic, long-term marketing and communication needs of your stakeholders in your marketplace.

I know what you’re thinking. My conclusion may sound biased, since I am employed by a full-service ad agency, I can also offer this opinion from the perspective of a CMO with more than 25 years of experience from the client side in healthcare, higher education, and professional services institutions.Read full post...

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Four Social Media Tactics for Public Relations Professionals

shutterstock_339403310How do you use social media in public relations? I’m not asking how you write a social media strategy for your clients, or how you adapt social messaging across different platforms, or how you’ve run a social contest, or how you’ve leveraged Periscope at an event. I’m asking if you, as a PR professional, are using these amazing tools to “PR your PR”—to gather research and information, and to develop relationships with and pitch journalists.Read full post...

08
January 2016

Four marketing resolutions for 2016

What are your marketing resolutions for 2016?

What are your marketing resolutions for 2016?

The New Year gives us a clean slate and an opportunity to make resolutions to improve our lives. Typical goals and resolutions include losing weight, exercising more, improving finances, getting a new job or procrastinating less. Which, I’m sure we’ll all fully accomplish this year.

Yeah, right.

According to recent research published in the University of Scranton Journal of Clinical Psychology, while nearly 45 percent of us make New Year’s resolutions, only 8 percent actually keep them.Read full post...

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21
December 2015

David Michael & Co. Selects ab+c Creative Intelligence for Marketing Needs

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.Read full post...

Why the Biebs could work for our PR department

hollywoodAs a public relations professional working in the 21st century, I am reminded every day about the importance of combining traditional tactics with (the ever-growing in popularity) practices from the wonderful world of technology. Social media, search engine optimization and big data analysis—to name a few—are not going away any time soon, but many of us in the marcom industry still have a lot to learn when it comes to integrating these strategies into our campaigns.

Recently, I’ve been taking advice from my friends in Hollywood. You might not believe it, but megastars like Justin Bieber and Taylor Swift have some genius marketing tricks up their sleeves. Let’s take a look at their most recent album launches.Read full post...