April 10, 2017

Maria Antonelli Joins AB&C as Account Services Division Director

WILMINGTON, Del. (April 10, 2017) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, today announced that Maria Antonelli has joined the agency as a Division Director in Account Services.

In this role, Antonelli’s primary focus will be working to grow and develop the agency’s B2B and B2C account portfolio. In addition, Antonelli will provide mentorship to the AB&C account services team, as well as build external relationships on behalf of the agency.Read full post...

Tips for a Great Interview

If you’re Skyping into a live TV interview from your home office, make sure you lock the door! Robert Kelly, a professor of political science at South Korea’s Pusan National University, learned this lesson the hard way after his two children stole the spotlight during his March 2017 BBC interview.Read full post...

Top Three Tips for Public Relations Planners

By Paxton Mittleman, former intern at AB&C

This February, I represented PRSSA-UD at one of the Public Relations Student Society of America’s Delaware Chapter (PRSA-DE) networking events. As I sipped coffee and ate some of the provided refreshments, I listened to Dave Brond from Aloysius Butler & Clark (AB&C) and Cortney Klein from WSFS Bank discuss the elements of an effective strategic planning process. Here are my top three takeaways from Brond and Klein on how to best create a strategic plan in order to optimize its potential for success:Read full post...

March 17, 2017

UX Designer

We are looking for a self-motivated and all-around kick-ass UX designer to join our growing digital team. The UX designer creates unique user experiences using research, analytics and personas as inspiration. Our UX designer needs to demonstrate strong creative, technical and problem-solving skills to complement his or her experience. The UX designer role will focus on content hierarchy, visual design, information architecture and user research, as well as creating branded experiences for our clients.
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March 17, 2017

Back-End Developer

Aloysius Butler & Clark is looking for a Back-End Developer to join our talented and award-winning digital creative team. As part of our growing digital department, the Back-End Developer will collaborate with our designers and front-end developers to manage and deliver best-in-class user experiences for our clients. The Back-End Developer will also assist in development, quality assurance and delivery. If you’re the type of person who loves blending form with function, let’s talk.
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Mindful Approach to Marketing

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What Is Mindfulness?

The word itself is straightforward. Mindfulness suggests that the mind is full with what is happening around us, inside our bodies or with the task at hand. Yet finding that intensely present and aware mind is hardly an easy task. It seems that when we are doing one thing, our mind is already on to the next project.
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February 22, 2017

Top Tips for Women Working in Advertising

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

We can do it!Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.Read full post...

Podcasts—Back and Bigger Than Ever

Serial Podcadt
Let’s pretend it’s 2010. Your friend asks, “Have you been listening to this podcast?”
Everyone stares blankly at said individual because they’re thinking podcasts are those weird audio recordings that loners produce in their parents’ basement when they’re not crushing the high score in DDR at the local arcade.Read full post...

February 7, 2017