How B2B marketers can create a blog that drives leads

how b2b marketers can create a blog that drives leadsIf you’re a B2B company and aren’t blogging on the reg yet, what in the world are you waiting for? While your competitors are blogging to generate new leads, you’re going to become a victim of falling behind. But I get it – you’re busy – and in charge of everything from strategic planning, running the day to day, your social media, answering to the sales department and having to prove marketing’s ROI to the boss-man. But if a blog is done correctly, it can be a powerful lead-generating tool, SEO booster and all-over knockout way to prove your organization’s expertise and knowledge.Read full post...

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If Taylor Swift can prevent a PR crisis, so can you.

Crisis communication can be handled by a PR team, but like anything it's better to avoid a crisis if possibleAs a communication major at the University of Delaware, I have endured endless lectures and read countless chapters about the importance of crisis communication. Any public figure, organization, or institution is vulnerable to a “crisis,” whether a serious threat to people or property or a blow to their reputation. Public relations professionals know that the best way to handle crises is to have a plan. Read full post...

Indiana could learn something from the Oakland A’s

The Oakland A’s announced they are hosting their very first LGBT Pride Night

The Oakland A’s announced they are hosting their very first LGBT Pride Night.

Indiana could learn something from California, or at least from a member of the Oakland Athletics.

Diversity has been on the minds of everyone in the country this week. Obviously, we have all heard about the religious-freedom law that Indiana just “secretly” not-so-secretly passed. I am positive that if you did not have an opinion one way or the other about LGBTQ rights, you do now. It saddens me that this is where this country is at, and these are the stories in the headlines. I also recognize that even bad publicity is good publicity or at least is creating awareness. Read full post...

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Four Steps to Analyzing a Media Vendor

Four ways to see if a media vendor and their services are right for your campaign.

Four ways to see if a media vendor and their services are right for your campaign.

When I first started as a media intern here at ab+c, one of my most frequent tasks was analyzing different media vendors for plans. This included vendors servicing print and digital magazines, websites, outdoor media ventures, out of home media, social media vendors — you name it. I would research and analyze different organizations to determine whether they’re the right vendor to accomplish our clients’ goals and reach the target audience for media plans.Read full post...

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26
March 2015

Rush University Medical Center Taps ab+c Creative Intelligence for Recruitment Marketing

Rush has been part of the Chicago landscape longer than any other healthcare institution.

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

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A classy response to a classless tweet

A baseball player from Bloomsburg University tweeted a shocking and unforgivable comment. The tweet was about Mo’ne Davis, the amazing young athlete who became an instant sensation during last year’s Little League World Series. In case you missed it:

Casselberry-Tweet-about-Mo'ne-Davis

If you didn’t know, one of our ab+c Creative Intelligence offices is located in Bloomsburg, PA. Read full post...

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18
March 2015

ab+c Creative Intelligence Receives Video Honors

The DUI D-Word campaign from the Delaware Office of Highway Safety

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, ab+c won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” ab+c won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, ab+c and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

A Prescription for Strong Client/Agency Relationships

Advice for a strong client/agency relationshipWhether you’re the old pro bringing in a new client or you’re the newbie at your agency, you quickly realize how important relationships are. How do you build trust quickly? And how do you sustain and strengthen the client/agency relationship? Who better to ask than ab+c’s CEO John Hawkins and Director of Client Services Mike Gallagher? John and Mike have been working in the wonderful world of advertising for more than 60 years combined. Together they prescribed four simple steps to build strong, long-lasting client relationships:Read full post...

10
March 2015

Creative Director

Role

The Creative Director is responsible for the overall direction, strength, output, and excellence of ab+c Creative Intelligence’s creative deliverables.

The Creative Director (CD) drives innovative, industry-leading, award-winning creative work for our clients. The CD is a natural leader and clear communicator, and responsible for the overall direction and strength of the creative department. A team builder, someone who can motivate and mentor the creative team and understands how to collaborate with other disciplines to make the creative work powerful and compelling.Read full post...

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10
March 2015

Director of Account Services

Role

The Director of Account Services is responsible for overseeing and strategically guiding all of ab+c’s client relationships. By anticipating client needs, uncovering opportunities and providing leadership to Account Managers and overall team, the Director of Account Services is able to balance advocacy for the business with an understanding for client desires.Read full post...