What Is Your Personal Brand?

Tips to creating a strong personal brand.

What is your personal brand?

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

—Tom Peters

The term “personal branding” was first coined in 1997 by leading business-management thinker Tom Peters. A personal brand is formed by an individual’s professional reputation and online image, as well as personal characteristics such as work style, community engagement and worldview. It incorporates all the skills, talents and areas of expertise an individual has cultivated over his or her lifetime.Read full post...

May 2016

ab+c Creative Intelligence Wins Big at the 33rd Annual Healthcare Advertising Awards

33rdHMRAwardCertificate_HeaderCropTilt_500sqab+c Creative Intelligence, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, ab+c was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

May 2016

Manager, Marketing and Inbound

ab+c is one of the fastest-growing agencies in the area, doing amazing work for a diverse group of clients—and we need someone to help tell our story. The Marketing Manager reports to the Director of Marketing and is responsible for the day-to-day strategic and operational management of ab+c’s marketing initiatives. He or she will lead cross-functional teams to develop integrated marketing campaigns. The ideal candidate is extremely well organized and detail-oriented, and has a strategic mindset. He or she must be able to manage many projects at a time and keep track of budgets and deadlines. Additionally, the candidate should be adept at inbound marketing strategies and their application to the marketing program.  Read full post...

May 2016

Employee Spotlight: Craig Brown

Craig Brown takes over the agency Instagram tomorrow!

He’s our go-to guy for anything b2b or financial. After more than eight years here at ab+c we know we can actually go to him for anything.

Full-time account supervisor, part-time interior decorator (a title he earned after he helped coordinate our whole first floor renovation) and holder of our March Madness brackets—he’s Craig Brown and he’ll be taking over our Instagram tomorrow to walk you through a day in his life here at the agency.

Make sure to follow @abc_creative on IGRead full post...

April 2016

Award-winning campaign helps create awareness for obesity in Delaware.

Obesity Banner ads


Want to hear something scary for the state of Delaware? Delaware is the third-most-obese state in the country, coming in behind only West Virginia and Mississippi, with 34.4 percent of its population overweight or obese. A comprehensive, systematic review of the evidence by the World Cancer Research Fund (WCRF) and American Institute for Cancer Research (AICR)—in the report entitled Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective—concluded that obesity is an established risk factor for several cancers.Read full post...

April 2016

ab+c Creative Intelligence Promotes Shawn Kessler to Managing Director of Recruitment Marketing

Shawn Kessler, Managing Director of Recruitment Marketing

ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice.

With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, diverse skill set and proven strategies in recruitment marketing make him a logical fit to oversee this expanded business, as well as drive continued growth.Read full post...

April 2016

Employee Spotlight: Ashley Shuey

Ashley Shuey

Ashley Shuey

She’s super funny and super talented at helping our clients plan their traditional and digital media. Ashley Shuey was brave enough to “volunteer” (after we told her she was the chosen one) to be the first participant in our new Employee Spotlight expedition. She answered some really serious questions and gave us access to her very non-goofy photos.

Tomorrow, Ashley will take over the agency’s Instagram account and lead us through her day in photos, videos and boomerangs. Make sure to follow @abc_creative on IG!

Read full post...

April 2016

Samantha Oscar Recognized with Philly Ad Club Award

Samantha and the ab+c crew after the awards lunch.

Samantha and the ab+c crew after the awards lunch.

Samantha Oscar, marketing manager at Wilmington-based agency ab+c Creative Intelligence, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to the profession. Oscar was honored with the award at the annual Movers and Shakers Pinnacle Award Honorees Luncheon on Tuesday, April 12.Read full post...


Using Research to Guide Branding Efforts

research2Congratulations. Your organization’s leaders have decided to establish a new positioning statement, brand platform, externally facing mission statement and even a new slogan. And they want you to come up with concepts and copy to get the message out. Now what?

Before you jump in head first, put together a work plan to collect marketplace research in order to create a brand platform and strategy that will support your organization’s suite of current and future products and services.Read full post...

March 2016

ab+c Creative Intelligence Receives Seven ADDYs at the Philly Ad Club Awards

Screen Shot 2016-03-04 at 10.27.47 AM

The ab+c group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. ab+c was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...