How to Use Customer Testimonials to Improve Your B2B Marketing

Nobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger expense. It’s also a highly vetted decision, and not often an impulsive one. Specifiers, designers, engineers and choosy purchasing agents rarely rush to buy your product or service immediately after seeing an ad, direct mail or email.

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December 6, 2017

The Art of an Adequate Thank-You

The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.

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November 29, 2017

Sr. Project Manager

Wanted: Professional juggler/cat herder. We need someone who’s skilled at managing the myriad details of creative, interactive and digital projects—from kickoff to delivery. This entails juggling day-to-day work, defining priorities and resources, tracking budgets and schedules, identifying risks, and resolving conflicts. Read full post...

Secrets of Successful Networking

As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.

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November 20, 2017

Digital Production Designer

Can you crush key frames with code? Is animation your best friend, and html and JavaScript your other slightly jealous buddies? If you know that IAB has nothing to do with gastrointestinal distress, then we should talk. AB&C is looking for a Digital Production Designer to offer digital production support for display advertising, websites and email blasts, and also assist with the organization and retouching of digital imagery.Read full post...

November 16, 2017

Digital Media Buyer

AB&C is looking for a Digital Media Buyer to join our expanding media team. You will develop and execute innovative online and offline marketing campaigns that include SEM, display, retargeting, paid social, email, lead-gen, direct and more. Read full post...