All systems are GO in our search for a new Systems Administrator. We’re looking for a computer whisperer who can keep our equipment humming, not smoking. Sound like you? Want to manage and maintain our servers, networks, phones, printers and workstations? Read full post...
If you followed a systematic approach to build a new brand (or refreshed an existing one), you started with discovery research. You then developed a brand mantra to inform how your brand would be articulated to internal audiences and the outside world. Finally, you created or refined the outward expressions, such as the name, mark and colors.
All of this hard work was done in preparation to share your brand with stakeholders and customers. This is when the rubber hits the road. It’s important to invest as much time, and as many resources, into properly socializing and managing your brand as it is to develop, create and refine it.
In professional communications of any kind, proper punctuation is essential. But this is especially true for marketing communications, where the copy helps define a brand. Grammar and punctuation mistakes can result in a loss of credibility—for both the agency and its clients. Here are a few tips for avoiding common mistakes.
As branding experts, we have developed our own vocabulary for what we do and how we help organizations define and present themselves to consumers. We use terminology like “brand architecture,” “platform,” “positioning,” “promise,” “proof point,” “personality,” “identity” and “tag line” to describe how we create, communicate and control the attributes of a brand. An important but often overlooked step in the process of building or revitalizing a brand is the development of a brand mantra.
Every healthcare marketing and communications (MarCom) leader has heard this question from a service line or physician leader. Somehow, a newsletter is going to put their program on the map, drive volume, attract new referring physicians and make them profitable. But isn’t this the same fantasy thinking that supports billboards as business drivers?
By Maria Antonelli, Andrea Ferrino, Elizabeth Gluck, Jennifer Harris, Lauren Bentley, Amanda Kalbrosky and Elizabeth Howarth
Earlier this month, the Philly Ad Club hosted its annual Women in Advertising event, where a panel of women in advertising and communications imparted their knowledge to a room of marketers (men and women). The panelists—each with a different personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.
Philly Ad Firm AB&C Shares the “Spoils” of Super Bowl Wager with Boston-Based Small Army in The Philadelphia Inquirer
Page-stopping Philly pride ad featuring an underdog Billy Penn “lovingly made by AB&C and begrudgingly paid for by Small Army.”
WILMINGTON, Del. (February 6, 2018) — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, helped their client, Delaware Transit Corporation – DART, earn first place for “Best Marketing and Communications to Increase Ridership or Sales – Comprehensive Campaign” at the American Public Transportation Association’s (APTA) 2018 AdWheel Awards for their innovative DART Beach Bus campaign.
A new year is upon us, and I, for one, am more excited than ever because 2018 seems to finally be the year that social media has a seat at the big kids’ table. Social is here to stay, so brands need to make sure they’re doing everything they can to kill it with their social strategy. Whether you are just getting a social team started or you’ve been at it for years, here are a few things you can do now to mix up your mindset.
You’ve heard about it. You’ve seen the results. Maybe you’ve even been part of a rebranding effort. But do you really understand what branding means?