October 2014

Healthcare Account Executive

Do you feel at home in hospitals? Most good healthcare account executives do.
If you happen to be one, and you’re the detail-oriented type who’s adept at planning, analyzing and evaluating marketing data, a healthy job offer (at a cool place to work) could be in your future. We need someone who can develop budgets, counsel clients and collaborate with account teams to develop marketing recommendations, strategies and action plans. The perfect person will have at least 5–7 years of experience in a healthcare or an ad agency setting. Check us out online. You’ll get a sense of who we are — as well as the clients we serve.

Submit your resume online.

October 2014
October 2014

ab+c Creative Intelligence Named Agency-of-Record for Multiple Sclerosis Association of America


Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide.

WILMINGTON, DE — ab+c Creative Intelligence was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.Read full post...


Turned out to be a best-seller

The covers

The covers

What began as freelance project to illustrate a book cover turned into an opportunity to design the entire book.

The owner of a small start-up publishing house, who is familiar with my work and has also bought a few of my paintings, asked me to illustrate a cover for a book she was putting together. She had held a contest, inviting local writers to submit short stories about their experiences revolving around a beach house — any beach house — in the Rehoboth Beach vicinity. Read full post...


Millennials make perfect marketers

Inbound 2014 inbound marketing conference

10,000 marketers from all over the world attended Inbound 2014 in Boston.

I spent all of last week in Boston at Inbound 2014. The conference was full of ridiculously smart speakers — Martha Stewart, Malcolm Gladwell and Simon Sinek were all wonderful keynotes. It was impossible to leave a session without being fired up. But I don’t want to go on about how awesome every session was (I’m sure a few other fellow attendees will do that), or how strongly I believe inbound/content marketing is the way to go (that’ll be a separate post), or even how great the beers and bars in Beantown are. I really want to comment on some interesting things I noticed about the people.  Read full post...

September 2014

AtlantiCare gets a re-brand

AtlantiCare branding banner

AtlantiCare branding banner

When AtlantiCare originally established their corporate brand, the theme “Taking You Well Into The Future” became the expression that captured the brand experience. Since that time, the organization has grown significantly. It has fulfilled its promise of wellness with many programs and initiatives. But the marketing leaders had questions.Read full post...


Heightening your brand versus hiring locum tenens

BayState Health physician portal website

It’s smarter and less expensive to invest in your own employment brand identity, rather than depend on outsiders to fill your pipeline.

The best physicians deliver better care. But what’s the best way to find those physicians?

Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term solution.Read full post...