February 22, 2017

Top Tips for Women Working in Advertising

By Megan Egan, Dayna Hawco, Elizabeth Howarth, Paige Miller and Caity Smith

We can do it!Earlier this month, the Philly Ad Club hosted its annual “Women in Advertising” event at the Courtyard Philadelphia Downtown. A panel composed of six successful women in advertising and communications imparted their knowledge to the female (and male) marketers in the room. The panelists—each with her own unique personality and job description—shared how they successfully handled adversity throughout their careers and overcame self-doubt to achieve their goals.Read full post...

Podcasts—Back and Bigger Than Ever

Serial Podcadt
Let’s pretend it’s 2010. Your friend asks, “Have you been listening to this podcast?”
Everyone stares blankly at said individual because they’re thinking podcasts are those weird audio recordings that loners produce in their parents’ basement when they’re not crushing the high score in DDR at the local arcade.Read full post...

February 7, 2017
January 18, 2017

Digital Media Analytics Coordinator

Are you hoping to start a career in Digital Media/SEM Analytics? Our Digital Media Analytics team is seeking a Digital Media Analytics Coordinator, who will work under the supervision of seasoned pros to provide regular reports, analysis and insights for a variety of paid digital media campaign tactics, including paid search, display, mobile, video and social.Read full post...

January 4, 2017

Behavior Change Account Executive

We create more than marketing campaigns. We create marketing campaigns that make a difference. We encourage kids to stop smoking. We ask pregnant women to get checkups. And we continually encourage the general population to stay on top of their health. It’s more than advertising. It’s behavior change. And we’re looking for someone who understands marketing, public health and client relationship management to help us lead this division into the future.Read full post...

December 13, 2016

Proofreader

Do typos drive you crazy? Do you have a strong opinion about serial commas? Are the dictionary and thesaurus your favorite books? Are you able to recognize and correct grammatical errors? Are you a stickler for brand consistency? Would you like to work in a fun and challenging atmosphere with people who genuinely love what they do and where they work?Read full post...

December 6, 2016

For the Second Consecutive Year, ab+c Earns Five Recognitions in the Annual MarCom Awards

Wilmington-based agency shines during international creative competition, taking home two platinum awards and one gold award among others

2016-marcomlogoWILMINGTON, Del., December 6, 2016—ab+c (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. Read full post...

Five Steps to Turn Your Employees into Business-Building Ambassadors

BRANDWhether your organization is large or small, it can benefit from greater awareness, more leads and higher sales by unleashing the power of your employees to serve as business-building brand ambassadors. Your employees have their own network of friends and potential referrals with whom they can share your brand and marketing messages and stories. Employees can also act as emissaries on social media and provide a layer of authenticity and internal credibility that builds trust with your prospective and current customers.Read full post...