You’ve heard about it. You’ve seen the results. Maybe you’ve even been part of a rebranding effort. But do you really understand what branding means?
Behavior change marketing, also known as social marketing, is a term used by public health professionals to describe a marketing effort that aims to increase awareness of a social issue and change a behavior that is unhealthy.
Nobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger expense. It’s also a highly vetted decision, and not often an impulsive one. Specifiers, designers, engineers and choosy purchasing agents rarely rush to buy your product or service immediately after seeing an ad, direct mail or email.
If you are a company that values collaboration, innovation and teamwork, then you might want to consider replacing the staff coffee break with something a little more mentally stimulating for your employees. The creators of Vine released a new game that is the perfect midday brain-break.
WILMINGTON, Del. (December 5, 2017) — United Way of Delaware (UWDE) announced that David Brond, vice president and director of account services at Aloysius Butler & Clark, has been named to the organization’s board of directors.
The holidays always elicit a flashback to the one thing that wasn’t so “joyous” for me as a kid: the thank-you notes. Many of us had parents who made us write to everyone who gave us presents—and not just during the holidays either. For us kids, it was a chore. In retrospect, I now see that, for our parents, thank-you notes were a way to build stronger relationships.
Wanted: Professional juggler/cat herder. We need someone who’s skilled at managing the myriad details of creative, interactive and digital projects—from kickoff to delivery. This entails juggling day-to-day work, defining priorities and resources, tracking budgets and schedules, identifying risks, and resolving conflicts. Read full post...
As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.
AB&C is looking for a Digital Media Buyer to join our expanding media team. You will develop and execute innovative online and offline marketing campaigns that include SEM, display, retargeting, paid social, email, lead-gen, direct and more. Read full post...