July 7, 2017

Do You Know Your Net Promoter Score?

One of the most important drivers of business for any organization — of any size — is referrals from satisfied customers. Meeting or exceeding customers’ expectations creates a long-term relationship and loyalty, which leads to referrals. And loyalty can pay off — loyal customers are worth up to 10 times their initial purchase value.

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8 Tips for Writing Catchy Headlines

In a world full of noise, how do you get people to actually read what you write? It takes more than good content and design. The most important part of writing is the headline.

My advice? Be bold. Be brief. Be relevant. Because without a great headline hook to pull people into your article or ad, they’ll browse right on by.

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How to Create an Inbound Marketing Strategy

If you’ve found that your outbound marketing efforts are becoming less effective over time, then read on.

You may have noticed that your email blasts to purchased lists of unqualified prospects, cold-calls and direct mailers are no longer generating the quantity and quality of leads needed to fill the top of your sales funnel—leaving your sales team twiddling their thumbs.

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June 9, 2017
June 7, 2017
June 6, 2017
May 23, 2017

Marketing’s Role in Connecting Organizations with Customers

“The purpose of business is to create and keep a customer.” This directive was identified by management consultant, educator and author Peter F. Drucker, whose writings contributed to the practical foundation of the modern business corporation.

Today, marketing plays an ever-increasing role in creating and growing businesses and brands by connecting organizations with current and potential purchasers along every step of the customer-experience journey. The role of marketers is to identify and research audiences, and then expertly reach and inform them about brands, products and services to facilitate the growth of business in today’s highly competitive environment. Marketers who embrace and combine the new tools of digital and social media with traditional and guerilla marketing will have greater success at connecting customers with their business.

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